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The Hottest Trends at SuperZoo

At the annual pet industry trade show in Las Vegas, manufacturers revealed which trends they are betting on in 2018 and beyond.

Dirty Work

With the right knowledgebase and a well-curated selection of stain and odor products, pet specialty retailers can position themselves as the go-to resource for shoppers dealing with the messy side of pet ownership.

Capitalizing on Cannabinoids

Retailers cannot afford to miss out on the sales potential of the rapidly growing cannabinoid category.

The Ayurvedic Pet

Healing treats are gaining momentum as alternative medicine gives rise to an emerging pet food category.

Raring to Go

As pet parents take more interest in nutrition and ingredients, raw pet foods for dogs and cats are quickly taking off.

Grasping Gen Y

Millennial pet owners speak out about how retailers should market their businesses to draw this generation into stores.

Cool for the Summer

Retailers can provide valuable tips and personalized product recommendations that help pets stay safe during the dog days of summer.

Healthcare Providers

Retailers are adding vaccination events, veterinary clinics and other health-related services to their traditional pet store offerings.

Supplementary Success

These supplements and functional treats can be seamlessly incorporated into a pet’s diet in order to improve health and wellness.

Holistic Health

Natural products that keep pets at their best wellness are driving growth in the flourishing healthcare category.

Healthy Helping

From providing fast first-aid to healing animal ailments, these health products keep pets safe and comfortable.

American Spirit

As concern about the origin of pet food and supplies continues to grow, retailers should stock more products made in the USA.

Pets on the Go

Dogs aren’t the only animal companions traveling with their owners. Cats are also on the move, which is influencing how pet carriers are designed and marketed.

Treat Take-Away

This wide selection of dog and cat treats can help pet parents train, reward and spoil their furry friends.

Vegging Out

Responding to consumer desires for more well rounded nutrition, an increasing number of manufacturers are adding more fruits and vegetables to their pet foods and treats.

Picking-up on What Pets are Leaving Down

Meeting the demand for goods that help pet parents easily manage their animals’ waste means that manufacturers are creating innovative tools and multi-purpose solutions.

Neighborhood Pet Stores Nourish Winning Brands

Data collected in GfK’s Pet POS panel reveals that brands tailored for the neighborhood pet channel are outperforming their counterparts in other segments of the market.

Treating Pets to Better Health

Functional treats offer consumers a way to support their pets’ physical and mental wellbeing.

What’s Feeding Pet Stores?

Sales data collected from more than 11,000 pet specialty stores reveals the pet food trends that are driving success for retailers across the country.

Bottom Line Boost

With growing consumer interest in high-quality pet nutrition and an ever-expanding variety of food, treats and other consumables on the market, retailers have an opportunity to reach new levels of sales success with these fast-moving categories.
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