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Which Pet Food Claims Drive Sales?

Pet product companies must understand the impact of ingredients and the level of scrutiny that consumers apply to the products they purchase.

How Pet Specialty is Performing Against Other Retail Channels

Successfully navigate the blurred lines of today’s omnichannel pet market requires a broad view.

Building a Better Team

One of the best ways to ensure retail success is to employ a team of hardworking, motivated store employees.

The Peak of Pet Nutrition

New Zealand-based Ziwi is innovating the pet nutrition category with a lineup of air-dried foods that provide an attractive alternative to feeding raw diets.

Fun in the Sun

As the weather gets warmer, pet parents bring their furry friends on all sorts of adventures. Retailers should educate themselves on this important sales category.

When It's Good to Get a Raw Deal

Manufacturers are working to educate consumers and retailers about the booming raw diet category.

Waste Removal

Picking up after your pets has never been easier.

Revving Up Raw

Molly Mulcahy, vice president of brand marketing for Stella & Chewy’s, discusses how this raw food pioneer continues to innovate in one of the fast-growing pet nutrition categories.

Playful Plushies

With so many choices in the dog toy aisle, retailers need to be strategic about which items they stock and how they’re presented to shoppers.

Answering the Call

As more people look for ways to proactively support their dog’s wellness or address and relieve health issues, supplements and remedies are providing the means to these ends, propelling category sales.

As Nature Intended

Retailers should research the natural grooming products they stock to be better informed and able to guide customers in the best direction for their pet.

Success That Isn't Small

Retailers can take advantage of the rise in popularity of small animals by offering a variety of products that cater to the little critters’ unique needs.

Broadly Beneficial

It’s important to feed pet birds a wide variety of food to keep them happy and healthy.

Going Gecko

Pet retailers would benefit from selling Crested Geckos, as they are easy to care for and adorable.

Filter Innovations

Retailers should keep up-to-date on the latest aquarium filtration trends to improve sales in this category.

Investing in Better Litter

By using a discerning selection process, retailers can offer a comprehensive range of litter formulas to accommodate the needs of cat owners.

Comfortable in Their Own Skin

Skin and coat care innovations help ease pets’ irritations, resulting in happier, healthier pets.

Taking Supplements by Storm

From products that contain CBD to those that come as transdermal gels, supplements are changing in innovative and exciting ways.

Covering Every Angle

To build a well-balanced healthcare department, retailers must consider a pet’s potential long-term and short-term needs.

Home Field Advantage

When it comes to selecting products to carry in stores, patriotism is in high demand.
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