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Expanding the Flock

The Bird Enjoyment and Advantage Koalition’s new myBird campaign aims to breathe new life into the exciting world of bird ownership by increasing awareness of the joys and benefits of having a feathered friend.

At Your Service

Retailers can seize an opportunity to diversify their customer base and revenue stream by offering small pets the same types of services provided for dogs and cats.

Bird on Board

With the right preparation, bird owners can take their feathered friends along for the ride.

Small Parrot Success

With parakeets and cockatiels making up the vast majority of bird sales in the U.S., retailers need to be prepared to inform and supply new parrot owners to help them be successful with these species.

Hatching Success

By providing invaluable support to breeders, knowledgeable retailers can secure a supply of local birds and grow their customer base.

Catering to Conures

With their big, playful personalities, conures can make an excellent pet for both experienced and first-time bird owners.

Small But Mighty

Parakeets and cockatiels may be diminutive in size, but retailers that are able to sell them stand to make big sales while gaining loyal customers.

Go Wild

Retailers should keep in mind the animal lovers who are as passionate about the wild birds that visit their backyards as they are about their in-home pets.

Boosting Bird Products

Elevating merchandising and marketing strategies can have a direct impact on a retailer’s bottom line.

Catering to Avian Appetites

In order to feed pet birds properly, owners need to be as particular about how they feed their avian charges as they are about what they feed them.

In Case of Emergency

Bird owners need to be equipped with both the right first-aid tools and an understanding of when and how to use them in order to deal with emergencies quickly and effectively.

The Right Stuff

Pet birds need the right foods, and in appropriate amounts suitable for their particular species, in order to thrive and stay healthy.

Dream Home

A pet bird’s cage should be chosen with great care and attention to detail to ensure its health, safety and quality of life.

Ain’t Misbehaving

Pet owners need to understand some key points about avian behavior in order to build a healthy and happy relationship with their pets.

Happy Travels

Retailers can help arm customers with all the tools, accessories and information they need for safe and stress-free travel with their pet birds.

Singing Their Praises

Finches and canaries, with their multitude of winning characteristics from vibrant colors to singing abilities, make wonderful pets for the right owners.

Toying with Success

Pet specialty stores are the No. 1 resource for pet owners looking for the perfect collection of toys for their birds.

Pampering Parrots

The key to selling larger parrots is understanding their unique characteristics and needs, and being able to pass that information along to potential pet parents.

Covering the Essentials

In order to meet bird-owning consumers’ needs, pet specialty stores need to stock a comprehensive and quality assortment of bird food and supplies.

Going Wild for Feeding Wild Birds

Retailers have much to gain by stocking products for the many consumers who enjoy caring for and feeding wild birds.
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