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Majority Rules

Retailers should maintain a well-stocked selection of products catering to parakeets and cockatiels, by far the most popular species of avian pet.

Performance Review

Increasing sales of both live birds and their accompanying products requires close scrutiny of the state of the department, from visual appeal to staff expertise.

Playing Favorites

Retailers should offer a wide variety of toys to help bird owners keep their clever pets happy, entertained and well-behaved.

Nesting Needs

With the right combination of high-quality cages and accessories, retailers can send new bird owners home with all the essentials for a happy, comfortable pet.

Outside the Cage

Whether a retailer caters to pet bird owners or not, failing to provide products for wild bird enthusiasts is a missed profit opportunity.

Social Strategy

Online marketing tools can be invaluable, especially for those savvy retailers who know how to capitalize on the appeal of the live animals in their stores.

Slow and Steady

When it comes to adding new foods to a bird’s diet, patience and creative approaches are essential.

Breathe Easy

Maintaining clean air and a toxin-free environment are critical to keeping pet birds in good

Delicious and Nutritious

Bird diets are not one size fits all. Retailers need to be prepared to advise owners on species-specific needs and stock the products to meet them.

Think Outside the Bars

To achieve sales success with large, expensive items like bird cages, retailers need to start by examining their strategy for getting customers in the door.

Best Behavior

Training with positive reinforcement early and often in a parrot’s life is key to raising a happy and well-behaved bird.

Expanding the Flock

The Bird Enjoyment and Advantage Koalition’s new myBird campaign aims to breathe new life into the exciting world of bird ownership by increasing awareness of the joys and benefits of having a feathered friend.

At Your Service

Retailers can seize an opportunity to diversify their customer base and revenue stream by offering small pets the same types of services provided for dogs and cats.

Bird on Board

With the right preparation, bird owners can take their feathered friends along for the ride.

Small Parrot Success

With parakeets and cockatiels making up the vast majority of bird sales in the U.S., retailers need to be prepared to inform and supply new parrot owners to help them be successful with these species.

Hatching Success

By providing invaluable support to breeders, knowledgeable retailers can secure a supply of local birds and grow their customer base.

Catering to Conures

With their big, playful personalities, conures can make an excellent pet for both experienced and first-time bird owners.

Small But Mighty

Parakeets and cockatiels may be diminutive in size, but retailers that are able to sell them stand to make big sales while gaining loyal customers.

Go Wild

Retailers should keep in mind the animal lovers who are as passionate about the wild birds that visit their backyards as they are about their in-home pets.

Boosting Bird Products

Elevating merchandising and marketing strategies can have a direct impact on a retailer’s bottom line.
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