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Product Promotion

Proper marketing and merchandising techniques are crucial to ensure a successful pet business.

Profiting in Wild Birds

Pet stores should offer wild bird products and advice to consumers.

Playtime for Parrots

Toys and mental stimulation are imperative to ensuring the neurological health of pet parrots.

Avian Diets

Pet parrots need intellectual stimulation, even when eating.

The Latest Trends in Birdcages

Retailers can best sell bird cages by staying up-to-date on the latest trends and knowing what suits each species.

Avian Actions

Retailers should learn to recognize how behavior changes can expose health problems in birds.

The Right Stuff

Retailers should learn the best diets and supplements for pet birds to properly educate customers.

Majority Rules

Retailers should maintain a well-stocked selection of products catering to parakeets and cockatiels, by far the most popular species of avian pet.

Performance Review

Increasing sales of both live birds and their accompanying products requires close scrutiny of the state of the department, from visual appeal to staff expertise.

Playing Favorites

Retailers should offer a wide variety of toys to help bird owners keep their clever pets happy, entertained and well-behaved.

Nesting Needs

With the right combination of high-quality cages and accessories, retailers can send new bird owners home with all the essentials for a happy, comfortable pet.

Outside the Cage

Whether a retailer caters to pet bird owners or not, failing to provide products for wild bird enthusiasts is a missed profit opportunity.

Social Strategy

Online marketing tools can be invaluable, especially for those savvy retailers who know how to capitalize on the appeal of the live animals in their stores.

Slow and Steady

When it comes to adding new foods to a bird’s diet, patience and creative approaches are essential.

Breathe Easy

Maintaining clean air and a toxin-free environment are critical to keeping pet birds in good

Delicious and Nutritious

Bird diets are not one size fits all. Retailers need to be prepared to advise owners on species-specific needs and stock the products to meet them.

Think Outside the Bars

To achieve sales success with large, expensive items like bird cages, retailers need to start by examining their strategy for getting customers in the door.

Best Behavior

Training with positive reinforcement early and often in a parrot’s life is key to raising a happy and well-behaved bird.

Expanding the Flock

The Bird Enjoyment and Advantage Koalition’s new myBird campaign aims to breathe new life into the exciting world of bird ownership by increasing awareness of the joys and benefits of having a feathered friend.

At Your Service

Retailers can seize an opportunity to diversify their customer base and revenue stream by offering small pets the same types of services provided for dogs and cats.
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