Increasing sales of both live birds and their accompanying products requires close scrutiny of the state of the department, from visual appeal to staff expertise.
Retailers should offer a wide variety of toys to help bird owners keep their clever pets happy, entertained and well-behaved.
With the right combination of high-quality cages and accessories, retailers can send new bird owners home with all the essentials for a happy, comfortable pet.
Whether a retailer caters to pet bird owners or not, failing to provide products for wild bird enthusiasts is a missed profit opportunity.
Online marketing tools can be invaluable, especially for those savvy retailers who know how to capitalize on the appeal of the live animals in their stores.
When it comes to adding new foods to a bird’s diet, patience and creative approaches are essential.
Maintaining clean air and a toxin-free environment are critical to keeping pet birds in good
Bird diets are not one size fits all. Retailers need to be prepared to advise owners on species-specific needs and stock the products to meet them.
To achieve sales success with large, expensive items like bird cages, retailers need to start by examining their strategy for getting customers in the door.
Training with positive reinforcement early and often in a parrot’s life is key to raising a happy and well-behaved bird.
The Bird Enjoyment and Advantage Koalition’s new myBird campaign aims to breathe new life into the exciting world of bird ownership by increasing awareness of the joys and benefits of having a feathered friend.
Retailers can seize an opportunity to diversify their customer base and revenue stream by offering small pets the same types of services provided for dogs and cats.
With the right preparation, bird owners can take their feathered friends along for the ride.
With parakeets and cockatiels making up the vast majority of bird sales in the U.S., retailers need to be prepared to inform and supply new parrot owners to help them be successful with these species.
By providing invaluable support to breeders, knowledgeable retailers can secure a supply of local birds and grow their customer base.
With their big, playful personalities, conures can make an excellent pet for both experienced and first-time bird owners.
Parakeets and cockatiels may be diminutive in size, but retailers that are able to sell them stand to make big sales while gaining loyal customers.
Retailers should keep in mind the animal lovers who are as passionate about the wild birds that visit their backyards as they are about their in-home pets.
Elevating merchandising and marketing strategies can have a direct impact on a retailer’s bottom line.
In order to feed pet birds properly, owners need to be as particular about how they feed their avian charges as they are about what they feed them.