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Raising the Bar

As growing demand from pet owners brings more brands and competition to all parts of the industry, companies are finding new ways to stand out from the crowd.

Pet Industry Perspectives

Top executives from some of the industry’s premier pet product companies sound off on the key issues facing retailers today.

Innovating Pet Wellness

Alyssa Guertin, brand manager for Pet-Ag, Inc., discusses the company’s commitment to enhancing the lives of “Every Animal. Every Day.”

Solutions Made Simple

With a growing lineup of enzyme-based healthcare products, Pet King Brands helps consumers address a variety of common pet health problems safely and effectively.

Taking the Mess Out of Pet Ownership

Chuck Martin, general manager at BISSELL Business Ventures, discusses how the company is making pet cleanup easier than ever with a variety of innovative products.

Fun Meets Function

ZippyPaws co-founder and vice president Jen Cao discusses her approach to designing the company’s award-winning lineup of pet toys and adventure gear.

Pick of the Litter

Jean Broders, senior brand manager for Kent Pet Group, discusses how World’s Best Cat Litter has been able to cement its position atop the natural litter category.

An Rx for Aquarium Success

Dr. Timothy A. Hovanec, CEO of DrTim’s Aquatics, LLC, discusses how the company’s natural approach to maintaining a healthy aquarium is making it easier than ever for hobbyists and retailers alike.

Pioneering Natural Health

Susan Weiss, CEO and founder of Ark Naturals Products for Pets, discusses the company’s two decades of innovating the pet health category.

A Wholesome Approach to Rawhide

John Bosserman, sales and marketing manager for Wholesome Hide, discusses his company’s commitment to producing only the highest quality products using USA-sourced beef hide.

Good News for Pets

Nicole Spain, brand manager for BPV Environmental, reveals how the company’s Fresh News brand has stayed at the forefront of the natural/eco-friendly pet products movement.

Tailored Treating

Laura Taylor, owner of Woofables Bakery, discusses how a customized selection of her company’s gourmet pet treats can help pet specialty retailers stand out from the competition.

Innovating Pet Wellness

Courtney Mack, marketing communications specialist for Innovacyn, Inc., discusses the company’s commitment to bringing FDA-regulated healthcare solutions to market under its popular Vetericyn brand.

A HERO for Pet Stores

Terry Gao, president of Caitec Corporation, discusses how his company focuses on designing products that benefit not only pets and their caregivers, but also pet specialty retailers.

Adding “Pop” to Pet Stores

Jeff Logan, director of marketing for Dexas International, Ltd., discusses how his company has taken its unique brand of innovation from housewares to pet care.

A Healthy Advantage

Brad Gruber, chief operating officer at Health Extension Pet Care, discusses how his company’s diverse lineup of nutrition, grooming and training products are a perfect fit for independent pet specialty stores.

Toys with a Powerful Purpose

Mustafa Koliva, president of OoMaLoo, discusses how his company’s handmade toys enrich the lives of not only pets, but also women in need.

Great Expectations

Doug Poindexter, president of the World Pet Association, discusses the many business-driving opportunities that will be found at what is shaping up to be another record-breaking edition of SuperZoo.

Honest to Goodness

Lucy Postins, founder and CEO of The Honest Kitchen, discusses how her company is raising the bar in the pet health food category.

Shedding Light on Leashes & Collars

Len Horowitz, founder and CEO of 4 Paws Tech, discusses how his company is making dogs “beautiful by day and visible by night.”
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March 2017

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Pet Industry Perspectives

Top executives from some of the industry’s premier pet product companies sound off on the key issues facing retailers today.
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