August 2015

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In this Issue

Dietary Essentials

Ensuring that pet birds are receiving appropriate amounts of calcium, phosphorus and vitamin D is key to maintaining their health.

Cage Counseling

Retailers that stock a wide variety of habitat designs can both provide the benefits that customers seek and boost sales in the small animal department.

A Matter of Control

Fish-owning customers often need a little hand-holding and a lot of education when it comes to learning the ins and outs of maintaining water quality.

Learning to Love Litter

Litter products rarely get the attention they deserve; but when employees are properly educated, they can be a great boon to a retailer’s business.

Staying Natural

Pet owners want more variety in natural dog and cat foods, and manufacturers are responding by developing more products.

Miracle Workers

What do retail customers look for in a brush and comb? Miracles, that’s what they want.

Staying Stylishly Connected

Dog collars, leashes and harnesses allow pet owners to keep their pets safely, fashionably and comfortably at their sides, while affording retailers a revenue-boosting opportunity.

The Seemingly Empty Cage

Retailers can find creative ways to reveal the shy creatures hidden in the nooks and crevices of its herptile displays.

Dressed for Success

Erin Breig, director of Rubie’s Pet Shop Boutique (A Division of Rubie’s Costume Company, Inc.), provides retailers with valuable advice on how to drive sales in the pet costume category.

Need to Gnaw

Health trends in the human and pet worlds are spurring expansion and innovation in the dog chew category.

Playtime Picks

From cozy plush characters to high-tech ball launchers, there are toys on the market to suit the lifestyle and energy level of any dog—and its owner.

From Hip to Healthy

Over the past decade, Chicagoland’s Two Bostons pet store chain has thrived by responding to a changing marketplace and delivering a healthy dose of customer service.

Here Come the Holidays

When should pet retailers start preparing for the highly anticipated holiday selling season, and how can they make this year more lucrative than the last?

A Fruitful Approach

David DeLorenzo, president of Vetscience LLC/Fruitables Pet Food, discusses his company’s approach to developing wholesome treats that effectively address common health issues in pets.

Engaging on Knee-Jerk Legislation

The pet industry’s ability to effectively react to rapid-response legislation that is driven by emerging issues requires vigilance and active engagement on the part of every industry member.

Reaching Customers on the Go

In order to build a winning online marketing strategy, pet specialty retailers must understand the growing impact of mobile devices.

Pet Industry Pillar

For more than 45 years, family-owned Coastal Pet Products has been a key partner and driver of success for pet specialty retailers.

The Brightest Stars

Retailers themselves are the stars that have the most sway with the pet owners who come into their stores—or at least they should be.

A Match Made in Heaven

Pet product manufacturers are teaming up with stars to create and promote their wares, but does it really have an impact at retail?

Rx for Success

The bottom line is that pet health care revenues are increasing at a double-digit rate, and businesses and individuals are getting rich off of it.
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