Playtime Picks

From cozy plush characters to high-tech ball launchers, there are toys on the market to suit the lifestyle and energy level of any dog—and its owner.


Super Safe dog toys, from Ethical Products, are made from flexible silicone that is ideal for small dogs, puppies and non-aggressive chewers. Tested and approved for quality and safety, they can be used with treats, for playing fetch and for keeping gums healthy. The non-toxic Super Safe material is BPA and phthalate free, bacteria resistant, freezer safe and dishwasher safe. They pass children’s toy safety standards, so they are safe for families and pets. They are available in four styles and three colors.




Cycle Dog’s new Fuzzies are a USA-made collection of soft toys. Their Duraplush construction combines a soft, plush exterior that dogs love with bonded inner laminate for durability. The Stitchguard double-stitched internal seams offer additional protection during rowdy play sessions, and the toys have EcoFill stuffing that is made from post-consumer recycled materials. The Fuzzies come in three varieties: a blue moose, a green duck and a multicolored elephant.



Fluff & Tuff’s popular shark toys, Mac and Tank, feature embroidered eyes, mouths and gills for longer play and added safety. Designed for small- to medium-sized dogs, Tank the Shark measures 12 inches from nose to tail. Mac the Shark, a large toy measuring 18 inches in length, is ideal for dogs of a bigger size. Both toys feature the company’s signature ultra-plush outer fabric, thick mesh liner, and sophisticated and playful designs.



The new Chuckit! Ultra Sling line, from Petmate, includes five fetch toys that can be used with the Ultra Sling to keep dogs engaged and entertained. The line includes the Ultra Sling, a fetch device with an elastic band that allows for adjustable ranges for smaller yards or open parks. The Ultra Dart-Spin, available in four colors, has helical offset fins encouraging spinning and erratic flight over mid-range distances, while the straight-finned Dart Speed flies quickly for mid to long-range play. Designed for rough play, the Dart-Rugged comes in high-visibility orange and is ideal for short- to mid-range play.



New Orbee-Tuff Nooks, from Planet Dog, are bouncy, buoyant toys that come in three whimsical shapes and colors—Yellow Smiley Face, Green Peace Sign and Red Heart. The 2.5-in. round toys are ideal for stuffing with small treats, peanut butter or cheese, encouraging dogs to hunt for snacks in the cutout designs. Their high level of durability makes them suitable for most dogs, and they are made in the USA.



SnakeBiter toys, from premium dog toy manufacturer Mammoth Pet Products, are made from high-quality materials in fun styles and shapes for dogs of all sizes. The Snakebiter line includes the spider, scorpion, iguana and signature snake toys. Designed to last for hours of playtime, they are ideal for maintaining dogs’ good dental hygiene while playing, tossing and tugging.




iFetch is an award-winning ball launcher for fetch-loving dogs. Suitable for indoor or outdoor play, the iFetch launches miniature tennis balls 10, 20 or 30 feet, allowing dogs to keep playing when owners are not around or available to play. Invented by the Hamill family in Austin, Texas, the product was inspired by their Toy Poodle, a tireless fetcher, and is now available around the world.



Hyper Pet’s ( latest in interactive toys is the Squeaking Tennis Ball. Made to the same pet-safe standards as all Hyper Pet Tennis Balls, this ball comes with a built-in squeaker to add more fun to fetch for every dog. The toy is a standard size and will fit in all Hyper Pet ball launchers.




The new PenRageous collection from PetRageous features fun farm characters made of mesh and rope and finished with twill tape at the seams. The line includes a pig, an owl and a sheep, all of which are stuffed with polyester fill and feature embroidered faces and appliquéd eyes. There is a squeaker inside the body and a rope at the bottom of the toy.




The latest dog toys from ZippyPaws take their inspiration from quirky text message emojis. The new Squeakie Emojiz toy collection features three popular emojis—the Heart Eyes smiling face, the Tongue Out face and the Pile o’ Poo. The toys come with two round squeakers and stuffing, and they are perfect for throwing and fetching.



The new Spunky Pup line from American Dog Toys includes a variety of colorful toys suitable for different kinds of play. The Fetch & Glow Balls, which are perfect for retrievers and playing fetch, glow in the dark and float. They are available in small, medium and large sizes. The Apple toy holds healthy treats and features a crazy-bounce design for added fun. From the Precious Gems for Precious Pets series, the Diamond toy also has a crazy-bounce design and squeaks. Both the Apple and Diamond are dishwasher safe and recyclable.




Playing on a dog’s love of crunchy, ripping sounds, the goDog Ripzzz plush toy collection, from Quaker Pet Group, features hook-and-loop tape that opens and closes with every side-to-side shake. The unique design means the hook-and-loop reseals on its own for never-ending fun. Available in four characters—salmon, bass, marlin and rainbow trout—these uniquely designed Ripzzz plush toys incorporate Chew Guard technology, featuring a durable mesh liner and double-stitched seams built to stand up to tough play.


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