August 2017

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In this Issue

Preparing for Life After Millennials

The pet industry’s efforts to engage Millennials appear to be paying off quite nicely; but what is being done to build the next generation of pet owners?

Zooming Into a New Era

Royal Pet Inc. is building on its 20-year history of crafting solution-oriented pet care products with the launch of an innovative line of edible dog chew toys.

Expression Through Design

Pet Express’ unique store setup coupled with an abundance of live animals makes for a memorable shopping experience that keeps customers coming back.

Name Your Price

By re-evaluating their approach to sales margins, retailers can identify missed opportunities for potential profit and build a stronger foundation for their business.

Health Helpers

These healthcare products and supplements cover all aspects of a pet’s physical wellbeing.

Something Natural to Chew On

Pet parents are increasingly choosy when it comes to dog chews, so retailers should invest in a wider variety of natural and non-traditional treats.

Making a Splash with Education

The fifth annual edition of Aquatic Experience – Chicago will provide an in-depth look at fish health management for members of the aquatic industry.

Putting the “Fun” in Functional

Jeff Camosci, vice president of marketing and sales, North America, for WHIMZEES, discusses how the company is revolutionizing oral care with a growing lineup of unique, natural dental chews.

A Dangerous Tide

The aquarium trade is continually threatened by far-reaching legislation and regulations driven by ideology instead of science.

Putting Quality First

Rashell Cooper, marketing director for Redbarn Pet Products, discusses how the company ensures that pet owners can provide their four-legged loved ones with safe, wholesome nutrition.

Taking Fetch to a New Level

Debbie Hamill, chief marketing officer at iFetch, discusses how the company is helping dogs around the world stay healthy, happy and out of trouble with engaging play products.

Dressing Up Sales

As more dog owners rely on apparel to keep their pets protected from the elements or to outfit them for holiday photos, the clothing category provides retailers with a profit-making opportunity.

A Perfect Match

To succeed in the brushes and combs category, retailers must ensure all their customers go home with just the right tool to suit their needs.

Naturally Nutritious

Consumers want for their pets what they want for themselves: a healthy, natural diet full of nutritional benefits.

Helping The Real Scaredy-Cats

Calming and behavior products can help pet owners keep their cats safe and provide retailers with incremental sales.

More Than Meets the Eye

The complexities of aquarium water quality aren’t clear to the average fishkeeping hobbyist, so retailers need to be a reliable source of information and helpful products.

Safe and Sound

Retailers need to be knowledgeable about the different features of small animal habitats to provide the safest and healthiest homes for their customers’ pets.

Slow and Steady

When it comes to adding new foods to a bird’s diet, patience and creative approaches are essential.

Reptiles with Class

Exotic animal retailers have a unique opportunity to bring wonder and new learning experiences into local schools by encouraging and facilitating classroom pets.

What Does the Chewy.com Brand Exodus Mean for the Future?

As interesting as the response to PetSmart’s acquisition of Chewy.com has been so far, it will be even more interesting to see the implications it holds for similar deals moving forward.
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August 2017

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