A Focus On Black Gold Pet Food

Dr. Marcie J. Campion, pet technical lead for Black Gold Pet Food, explains how the company’s approach to canine nutrition provides everything a dog needs to live an energetic and adventurous life.



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Tell us about Black Gold’s approach to pet nutrition. What makes your food stand out in a crowded marketplace? For over 20 years, Black Gold Explorer has been devoted to dogs, the outdoors and the people who love them.  More than just a dog food, Black Gold Explorer represents a philosophy. A philosophy of grabbing every day by the dawn and finding adventure just over the next hill—and doing it with your best friend by your side.

 

Black Gold Explorer is crafted to give dogs the nutrition they need to live an energetic and eventful outdoor life with you.

• Endurance and stamina to explore every day

• Intestinal fortitude to protect the inside

• Strength and mobility to stay active for years

• Healthy skin and coat to protect the outside

• Overall health to take it all in and enjoy it

 

Black Gold offers a variety of life-stage, grain-free and “performance” diets. What are some of the unique features of each segment of your food offerings? Black Gold Explorer Performance products are designed for extremely active, athletic and competitive dogs that need concentrated nutrition in a small package.

• Original Performance and Super Performance formulas

• High-quality protein for energy and stamina

• Glucosamine and chondroitin sulfate help support healthy joints

• Essential oil blend supports healthy skin and coat

• Prebiotics and probiotics to support healthy digestion

 

Black Gold Explorer Life Stages products are formulated for very active, busy dogs who routinely exercise, and it is designed to meet specific nutritional needs throughout their lifetime.

• One Puppy, three adult and one mature 7+ formulas

• High-quality protein for energy and stamina: chicken, beef and ocean fish meal

• No corn, wheat, or soy

• Natural antioxidants from fruits and vegetables

• Prebiotics and oatmeal for sensitive stomachs

 

Black Gold Explorer Grain Free formulas address common pet sensitives and flavor preferences by offering novel proteins and carbohydrates.

• Three all-life-stages formulas

• High-quality protein for energy and stamina—chicken, beef and salmon

• Formulated without corn, rice or wheat

• Glucosamine and chondroitin sulfate help support healthy joints

• L-carnitine helps to burn fat and maintain endurance and stamina

• Prebiotics and probiotics to support healthy digestion

 

What are the newest products from Black Gold?  How do these products innovate pet nutrition? Black Gold Explorer Super Performance 32/21 takes the concentrated nutrition to the next level. It is ideal for extreme canine athletes and working dogs who need to perform under high stress conditions while maintaining their endurance throughout the day.   

• High-quality protein for energy and stamina

• Glucosamine and chondroitin sulfate help support healthy joints

• L-carnitine helps to burn fat and maintain endurance and stamina

• Essential oil blend supports healthy skin and coat

• Prebiotics and probiotics to support healthy digestion

 

Tell us about Black Gold’s retail approach. What types of retailers does the company partner with? How does the company balance brick-and-mortar and online sales? Black Gold Explorer products have national distribution through our new distributor, Animal Supply Co., and can be found at select retailers throughout the country.  For customers who cannot purchase Black Gold at a retailer near them, our products are available on Amazon.com and Chewy.com.

 

What types of sales and marketing resources does Black Gold provide to its retailer partners? How do these resources help drive sales? How does Black Gold engage with pet owners directly to spread awareness of the brand?  Black Gold Explorer supports its retailers by capturing consumers attention all along the path to purchase through various channels.

• In-store displays

• Newly updated website—blackgoldpet.com

• Social and digital media

 

Black Gold Explorer has a highly engaged social media following, where we feature key influencers and a newly launched Explorer Blog found on blackgoldpet.com. PB

 

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