BEAK Receives Support from Petland and Pet Supplies Plus
Pet Supplies Plus and Petland, Inc. have joined the growing number of companies committed to funding and providing resources for The Bird Enjoyment and Advantage Koalition (BEAK) in a collaborative effort to grow bird ownership.
Supporters of BEAK also include: the American Pet Products Association (APPA), Pet Industry Distributors Association (PIDA), World Pet Association (WPA), F.M. Brown’s, Higgins Premium Pet Foods, Jones Seed Company, Lafeber Company, Mazuri, Prevue Pet Products, Inc., Vitakraft Sun Seed, Inc., Ware Pet Products and Wyld’s Wingdom.
“BEAK is continually seeking to expand its already successful efforts and the addition of these two large retailers will help us do just that,” said Cecil Campbell, vice president of membership of BEAK.
BEAK has created a public-facing marketing campaign called myBird. Designed to be a fun, educational resource for both current and potential bird owners, myBird is dedicated to sharing the joys and benefits of birds as pets and educating on responsible bird care. The campaign’s website, myrightbird.com features an interactive quiz that matches respondents with the right bird for their lifestyle. They’re also directed to a bird locator designed to help them find birds available for sale or adoption close to home. BEAK invites bird businesses to be featured on the pet bird locator at no cost. The site also includes an avian locator that informs bird owners of care facilities in their area and additional resources for current and potential bird owners.
“As we continue to garner more support from the industry, we are confident we can accomplish our mission and add more pet birds to responsible loving homes,” said Brent Weinmann, chairman of BEAK.