Better Cities for Pets Sees Success in Nashville



The Mars Better Cities for Pets initiative has produced concrete results in Nashville, Tenn. With a $350,000 joint investment from Mars Petcare and other partners, Nashville hopes make public spaces more accessible to pets, sponsor more adoption events and increase pet amenities such as dog parks and water stations.


Developed by Mars Petcare, the main goals for the Better Cities for Pets initiative include advocating for fewer pets in shelters, more pet-friendly places in cities and happier, healthier lives for both people and pets. Progress on these goals has already begun in Nashville as the city recently held a two-day adoption event in August.


"Making life better starts in the homes and cities we live in, so we're taking steps to create solutions that lead to good homes here in Middle Tennessee," said Chris Mondzelewski, Mars Petcare general manager, natural brands. "Pets can't speak for themselves, so now more than ever, it's time for cities to adapt with these changes by increasing opportunities for people and pets to live, work and play together in the places they call home."


Cities that are changing as the result of this initiative may possess important opportunities for pet retailers to expand their customer base and promote their businesses. As cities become more welcoming towards animals, owners will be traveling more and more with their pets in tow. A pet retailer can prepare for a greater influx of store visitors and their furry friends by becoming as pet-friendly as possible. This could include offering a space where dogs can interact with each other, providing free treats or creating a water station for thirsty pets.


This initiative also presents opportunities for retailers to give back to their communities and raise their public profile. For example, the two-day adoption event in Nashville was made possible by multiple partners and widely advertised throughout the area. A local retailer can join in on philanthropic efforts by hosting or sponsoring a pet event.


Another important component of the initiative is heightening the quality of residential life for pets. One goal of the initiative in Nashville is to increase pet amenities such as dog runs or grooming services in residential areas. Retailers can help sponsor and advertise these new places, while groomers can see how they may be of service in offering their expertise to new customers.


With these changes, the Better Cities for Pets initiative may not only improve the lives of animals, but also increase business for pet retailers. More information on this growing movement is available at


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