Better Choice Company Appoints VP of Sales



Better Choice Company, Inc. appointed Ian Weiss, who has nearly two decades of experience as a sales leader, as vice president of sales. 


“Ian has spent his entire career in the pet food, treat and supplies industry, delivering profitable growth while developing key relationships with industry distributors across the county,” said Damian Dalla-Longa, co-CEO of Better Choice. “He’s the perfect fit for Better Choice as we continue to position ourselves as a leading global health and wellness company for animals.”


Mr. Weiss previously served as vice president of sales at Arlee Pet Products. During his tenure, he launched several pet specialty brands which achieved cross channel, national distribution in his first year and continued to increase sales volume and market share year-over year. He was also instrumental in increasing company profit margins by implementing processes to manage a hybrid sales plan covering two-step distribution, e-Commerce drop shipping, retailer direct sales and direct to consumer sales. In addition, he launched the Comfurt Collar product line in 2017, which eventually was carried by more than 1,200 retail locations within one year.


“I am excited to join Better Choice, a company that has quickly developed a reputation for being a leader in animal wellness products,” said Mr. Weiss. “I look forward to sharing my experiences and tapping into my extensive relationships with distributors and retailers throughout North America.”


Mr. Weiss holds a Bachelor of Science in Animal Science from the University of Massachusetts.


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