Bonide Expands Into Pet Care
Bonide Products, a company that's provided branded pest solutions to home, garden, farm and ranch consumers for over 90 years, retained the exclusive marketing and distribution rights to the FLEE brand of flea control products, a year after it was acquired by Control Solutions Inc (CSI).
In retaining the rights to market the FLEE brand of products, Bonide can expand its reach offering affordable pet care products, while also utilizing its retail footprint to leverage the innovation pipeline of CSI.
"The FLEE brand will allow us to expand our offerings to the U.S. retail market by offering our customers a complete line of affordable pet care products," said Jim Van Handel, president and CEO of Bonide Products. "The product line perfectly complements our already existing, strong lawn and garden care offerings in the market. Additionally, it allows us to further maximize our highly automated production facilities to offer these effective products at a reasonable price."
"We see this as a vital step in strengthening our ability to get our innovative products into consumers' hands," said Mark Boyd, chairman of Bonide and president of CSI.