Boss Dog Brand Adds Regional West Sales Manager
Boss Dog Brand welcomed Michael Hom to its sales team as regional west sales manager.
Based in Northern California, he will cover the pet specialty channel/market throughout select western states.
Hom will be responsible for reaching out to existing customers to make sure their needs are met while developing new partners within the region. Hom’s appointment supports strengthening customer relationships and supporting representative groups, as well as expanding its national sales support coverage.
Prior to joining Boss Dog, Hom worked in regional sales and product marketing roles for a pet specialty distributor. His background includes more than 16 years of experience in pet specialty markets. In these earlier positions, he honed his skill set and areas of expertise in new product presentation, ongoing support vehicles for retail, product showcasing and overall incremental sales penetration.
“Michael is a great fit for this position,” said Basel “Vasili” Nassar, founder and CEO of Boss Dog Brand. “I am confident his experience and knowledge will help cultivate our customer centric sales model and drive our company goals, all while motivating key territory sales personnel. We are delighted to have him onboard as a key contributor.”