Boss Dog Brand Expands Across the US and Canada
Boss Dog Brand saw record growth in all of its products, which are carried in over 30,000 distribution points across North America.
The Boss Dog Team has also expanded in recent weeks, with the addition of Michael Hom as west coast regional manager. The company is also focused on its charitable arm, Boss Dog Cares. Boss Dog is currently working with two animal welfare groups in Houston to bring its Greek Frozen Yogurt to homeless dogs and pet owners in need.
Boss Dog Brand manufactures pet food with nutritional benefits, across multiple segments. Products include Raw Goat Milk, Greek Frozen Yogurt, Freeze Dried Raw Diet and Boss Pro Puffs, all fortified with prebiotics and probiotics for gut health. All four lines were created and introduced to the pet specialty channel within the past 15 months.
The, “innovation of products that solves the problems of health-conscious pet parents is the key success factor,” said Basel “Vasili” Nassar, founder of Boss Dog Brands. “Consumers are demanding higher quality, raw and specialty digestive nutrition for their pets. Gone are the days of just buying any dog food at your local grocery store.”