Bow Wow Labs, Inc. Welcomes New Team Member



Bow Wow Labs, Inc. (BWL) added Brad Allen to its team. 

Allen is a transformational sales and marketing leader with over 35 years of experience profitably growing multi-channel businesses in both established and transformational environments. Allen will be joining the BWL’s board of advisors, as well as consulting for the company, helping to bring new products to market.

Allen has a deep understanding of CPG and B2B businesses, and a broad knowledge of sales, marketing, business development, product management and innovation with experience managing $5M to $500M P&L results. In addition, Allen has a long successful history in the pet industry as a COO for Greenies, where he helped lead them from $1M in sales to over $100M and the sale of the company to Mars Petcare. He is a highly analytical, data-driven strategic marketer with a proven aptitude for integrating consumer insights, category trends, shopper marketing and revenue management for competitive advantage. 

BWL has several new products and projects underway, and Allen will initially be responsible for the company’s innovative dog treats, which will be followed up with a treat dispenser. His role going forward will be to lead the new product development team which hopes to introduce a new product every quarter. 

“We are thrilled to welcome Brad to the BWL team,” said Michael London, CEO at BWL. “With his successful sales and marketing track record and proven strategic strength, he brings an invaluable perspective at a pivotal time for the company.” 


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