Brakke Consulting Completes First Wave of New Study


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Brakke Consulting embarked on its COVID-19: Impact on Pet Care study with a nationally representative survey of 1,000 pet owners in early May. 

It is the first of three waves of a major effort to track pet owner behavior changes as a result of the pandemic. Future waves will be conducted over the next two to three months, which will help discern how pet owner behavior changes evolve as the country exits from the lockdowns.

The study found that nearly half of U.S. pet owners have been impacted economically, either through job losses or reduced income. It found that while 20 percent of pet owners added a pet since the beginning of the year, some households have reduced expenditures on pet food and medications, and many have changed the way they purchase products. In addition, many pet owners have either cancelled veterinary appointments or been unable to schedule them because their veterinary practice was not available.

The study offers detail on pet product purchases, especially the largest categories of pet food and parasiticides, purchase channels, veterinary care, use of telemedicine and a host of other topics.

The first of three reports on COVID-19: Impact on Pet Care is available now by contacting John Volk at Brakke Consulting at john@volkonline.com.

 

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