Brakke Consulting Completes First Wave of New Study



Brakke Consulting embarked on its COVID-19: Impact on Pet Care study with a nationally representative survey of 1,000 pet owners in early May. 

It is the first of three waves of a major effort to track pet owner behavior changes as a result of the pandemic. Future waves will be conducted over the next two to three months, which will help discern how pet owner behavior changes evolve as the country exits from the lockdowns.

The study found that nearly half of U.S. pet owners have been impacted economically, either through job losses or reduced income. It found that while 20 percent of pet owners added a pet since the beginning of the year, some households have reduced expenditures on pet food and medications, and many have changed the way they purchase products. In addition, many pet owners have either cancelled veterinary appointments or been unable to schedule them because their veterinary practice was not available.

The study offers detail on pet product purchases, especially the largest categories of pet food and parasiticides, purchase channels, veterinary care, use of telemedicine and a host of other topics.

The first of three reports on COVID-19: Impact on Pet Care is available now by contacting John Volk at Brakke Consulting at


Edit ModuleShow Tags

Archive »Related Content

American Pet Products Association Continues Support For CATalyst Council

The CATalyst Council works to improve the lives and wellbeing of companion cats.

Spectrum Brands Expands Nature's Miracle Home Disinfectant Portfolio

The company expanded production of its antibacterial household surface cleaners to ensure availability in stores.

Colorado Hemp Honey Releases Bone Broth Line

Colorado Hemp Honey’s line of Beef and Chicken Full-Spectrum Hemp Bone Broths contain natural collagen, raw honey and more.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags