Brakke Consulting Conducts Study on the Impacts of COVID-19



Brakke Consulting is working on a new tracking study, COVID-19: Impact on Pet Care

The study aims to assist pet industry leaders in monitoring the impact of the coronavirus pandemic and economic downturn on pet owner purchasing. It will be conducted in three waves beginning in May.

The research will track changes in pet owner income, pet ownership, purchasing behavior for key products, and veterinary visits. The study is based on three separate Internet surveys, each conducted among a random national sample of 1,000 pet owners. A report will be issued after each survey with full results.

“The COVID-19 pandemic creates one of the most tumultuous markets that business leaders have faced in their careers,” said Bob Jones, PhD, president of Brakke Consulting. “This study is designed to provide the best decision-making information available. Providing three large-scale surveys consecutively as the market evolves will help companies and investors react more effectively to current events, as well as get a leg up on planning for 2021.”


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