BrightPet Nutrition Group Creates New Line of Pet Food



BrightPet Nutrition Group debuted its By Nature line of dog and cat food.


By Nature was created using a blend of proteins, superfood ingredients and probiotics. Recipes include goji berry, ginger, taurine, turmeric, apple cider vinegar, chicory root extract, kelp, pumpkin, spinach, blueberries, fava beans and coconut oil to boost pets’ immune systems and provide antioxidants. These ingredients also improve body and brain function, provide anti-inflammatory benefits, help prevent heart disease, improve digestion, help with balancing glandular functioning and enhance the animal’s skin and coat.


The By Nature line features four dog recipes and two indoor cat food recipes. Both cat recipes and three of the four dog recipes are grain-free and do not contain potatoes as an ingredient.


The dog recipes are created for all life stages and include Turkey & Duck Meal, Lamb & Turkey Meal, Salmon & Menhaden Fish Meal, and Chicken Meal & Turkey Meal with Brown Rice.


The cat recipes are created for all life stages and include Chicken & Turkey Meal and Salmon & Menhaden Fish Meal.


All of the dog food recipes, with the exception of the Chicken & Turkey Meal, are available in 4, 11 and 24 lb. bags. The Chicken & Turkey Meal formula will be sold in 44 lb. bags. The two cat food offerings are available in 3.5 and 11 lb. bags. All of the bags are resealable and sustainable, created with BioFlex packaging. 


“We’re launching our By Nature assortment for pet parents who want a simple and effective approach to supporting their pets’ health with nutrition and flavors that only nature can provide,” said Matthew Golladay, president of BrightPet Nutrition Group. “Through holistic nutrition, By Nature helps pets get the most out of each meal so they can live the healthiest and fullest life possible.”


BrightPet is offering independent retailers exclusive access to By Nature for a minimum period of 12 years. The line will not be available through online, big box, or large chain retail outlets.


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