Brutus Broth Adds to Board of Directors


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Brutus Broth appointed Elliott Haverlack to its board of directors. 

Haverlack has previously held varying executive positions in H.J. Heinz's North American Division, including roles in the pet nutrition unit. He was recruited by Dad's Pet Care to convert it from family-owned and -operated into family-owned and professionally-managed. The company was rebranded as Ainsworth Pet Nutrition (APN). During his time with APN, he was the first non-owner to serve as president and led the change from regional manufacturer into a top 10 leading pet nutrition enterprise, including orchestrating the creation of the Rachael Ray Nutrish Brand. 

While leading APN, he was a co-founder of Targeted Pet Treats, a canine injection molding entity. He also led the controlling interest investment in Hampshire Pet Products, where he served as president, lifting it from near bankruptcy. In 2018, after two years on the board, Haverlack became interim president of C.J. Foods, a global custom manufacturing and private label enterprise in the pet category and remains on its board today.

"Elliott's track record growing brands in the pet industry is second to none," said Sue Delegan, CEO of Brutus Broth. "We look forward to working closely with him to learn from his expertise as we drive market exposure for the Brutus Broth brand and grow as entrepreneurs and business leaders."

 

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