BuddyRest Pet Products wins ‘Brand of the Year’ at World Branding Awards
BuddyRest founders received the “Brand of the Year” Award in the Throne Room of the Hofburg Palace in Vienna, Austria on July 3.
“We are truly honored to receive this accolade,” said Trevor Crotts, president of BuddyRest. “Our team has worked really hard over the years and it is amazing to receive global recognition as a leader in our space.”
BuddyRest was the only brand recognized in the Dog Bed category as a Global Tier winner.
In 2011, BuddyRest applied sleep science from the mattress industry and infused it into pet beds. The Wichita, Kan. -based company has evolved into an international business with a focuses on comfort and quality with modern, solution-based designs.
The World Branding Awards began in 2014 and added the Animalis Edition in 2017 to recognize “the world’s best animal brands for their work and achievements.” Judging and voting for the nominees includes a three-stream approach: Brand Valuation, Consumer Market Research, and Public Online Voting. Last year, eight hundred brands from over thirty countries received a nomination and ninety-two brands were presented with the award.
The awards are hosted by The World Branding Forum, a global non-profit which “aims and activities are to advance the standards, skills, and education of the branding community for the good of the industry and consumers,” said Richard Rowles, global chairman of the World Branding Forum.
BuddyRest joined other winners including KONG, Petsmart, Animal Planet, Orijen, Pedigree, PetPlan, PURINA, and Royal Canin.