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A Way of Life

Driven by passion for a specific identity or set of values, several brands are proving their lifestyle-focused models can thrive in an industry growing ever more competitive.

Walking the Walk: An Interview with Michael Phelps

True lifestyle brands embody their identity not only within their own company, but in who they choose to work with to develop the business and spread the word about their mission and products.

Walking the Walk: An Interview with Natalia Martinez

True lifestyle brands embody their identity not only within their own company, but in who they choose to work with to develop the business and spread the word about their mission and products.

Walking the Walk: An Interview with Bryce LaDuc

True lifestyle brands embody their identity not only within their own company, but in who they choose to work with to develop the business and spread the word about their mission and products.

The Fanatic Lifestyle

Licensed products can open up a world of opportunities for pet retailers.

A Company Living Off Leash

Forward-thinking company Zuke’s has been focused on natural products for active dogs for more than two decades.

Growing Your Gift Selection

With the holiday season around the corner, it’s time to start merchandising your store with products that are perfect for spreading yuletide cheer.

Ready to Ride

These carriers keep on-the-go pets comfortable and safe while reducing the stress of travel.

New Methods for Cleaning Up Messes

Manufacturers are finding innovative, safer and more effective solutions to the old problem of stains and odors left behind by pets.

Fashion Forward

For PetRageous Designs, keeping up with the latest trends and embracing the humanization of pets is at the core of the business’ success.

Letting Their Hair—and Fur—Down

Conair, long a household name in human grooming products, has been gaining momentum in the pet products business.

‘Tis the Season for Toys and Treats

As the holidays approach, pet parents want to involve their furry friends in the festivities as much as possible by gifting them themed goodies.
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A Decade of Growth

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