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Archive »Merchandising

A Matter of Trust

In protecting the perception of premium and super-premium pet foods in the eyes of consumers, pet specialty retailers shoulder a critical responsibility and gain an unmatched opportunity.

Avoiding Visual Merchandising Mistakes

By asking a couple of key question, avoiding common mistakes and honestly assessing their stores’ approach to merchandising, pet specialty retailers can project the right image to customers.

Boosting Pet Adoptions by the Bay

Michael Levy, co-owner of Pet Food Express, discusses how his retail chain has been able to help drive pet adoptions and educate pet owners by taking on a vital role in organizing the annual Bay Area Pet Fair.

Phillips Gets iT

Phillips Pet Food & Supplies offers independent pet retailers a variety of valuable business resources in its iT Kit program.

The Giving Spree

Taking a look at this year’s gifting trends at both ends of the leash can help pet retailers attract their share of sales during the holiday season.

Here Come the Holidays

When should pet retailers start preparing for the highly anticipated holiday selling season, and how can they make this year more lucrative than the last?

Reaching Customers on the Go

In order to build a winning online marketing strategy, pet specialty retailers must understand the growing impact of mobile devices.

Maximizing Impulse Sales

Follow these eight steps to effectively capture revenue-generating impulse sales in your store.

For the Love of Country

The demand for domestically sourced and manufactured pet products is on the rise as consumers continue to equate these items with high quality.

Cyberspace Invaders

While pet specialty stores undoubtedly face growing competition from online outlets, the right approach can go a long way in protecting a brick-and-mortar retailer's bottom line from this looming threat.

Surveying the Battlefield

Independent pet specialty stores must understand and overcome the increasing competition they face from other brick-and-mortar retail channels in order to grow their share of the pet care market.

The Power of Loyalty Marketing

Customer loyalty programs can be invaluable to pet specialty retailers that make the necessary investment in designing and managing the right strategy for their stores.
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