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Archive »Merchandising

Sales Made Simple

Selling doesn’t have to be rocket science for pet retailers who know how to open customer relationships and earn the sale.

Shelf Empowerment

In neighborhood pet shops, every inch of shelf space is a precious commodity. Learn how data drives smart allocations decisions.

Getting the Best from Your Staff

Business owners can apply some very basic principles of animal behavior and training techniques to build effective relationships with their employees.

Managing Shelf Space

Independent pet specialty retailers must be relentless in their data-driven pursuit of smarter shelf allocations.

A Matter of Trust

In protecting the perception of premium and super-premium pet foods in the eyes of consumers, pet specialty retailers shoulder a critical responsibility and gain an unmatched opportunity.

Avoiding Visual Merchandising Mistakes

By asking a couple of key question, avoiding common mistakes and honestly assessing their stores’ approach to merchandising, pet specialty retailers can project the right image to customers.

Boosting Pet Adoptions by the Bay

Michael Levy, co-owner of Pet Food Express, discusses how his retail chain has been able to help drive pet adoptions and educate pet owners by taking on a vital role in organizing the annual Bay Area Pet Fair.

Phillips Gets iT

Phillips Pet Food & Supplies offers independent pet retailers a variety of valuable business resources in its iT Kit program.

The Giving Spree

Taking a look at this year’s gifting trends at both ends of the leash can help pet retailers attract their share of sales during the holiday season.

Here Come the Holidays

When should pet retailers start preparing for the highly anticipated holiday selling season, and how can they make this year more lucrative than the last?

Reaching Customers on the Go

In order to build a winning online marketing strategy, pet specialty retailers must understand the growing impact of mobile devices.

Maximizing Impulse Sales

Follow these eight steps to effectively capture revenue-generating impulse sales in your store.
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