CIPS Assists China Pet Industry on Post-Virus Rebound
As a result of the novel coronavirus outbreak, China International Pet Show (CIPS) has rolled out a series of measures to minimize the negative effects and assist the China pet industry.
According to first-hand information from CIPS, the whole industry is rolling back to normal production gradually. Most factories have already gone back to normal production, with disinfection and personal protection measures in place for workers.
Although affected by this epidemic—75 percent of the Chinese exhibitors failed to make the trip to Global Pet Expo (GPE) this February in Orlando—CIPS launched a live streaming show on GPE. It was the first live streaming show for international pet exhibitions in the China pet industry, and the live broadcast was extended from one hour to three hours until midnight in China.
Over 10,000 Chinese pet industry professionals viewed the show with Ms. Yang Cheng, CIPS chairwoman, through two online live streaming show sessions. Cheng offered her professional insights and discussed trends, products and potential business opportunities, and viewers were able to ask questions and interact with her. She also interviewed three Chinese exhibitors, who commented on their time at GPE as well as the organizers and international partners of CIPS.
As a result of the epidemic, CIPS is taking various measures to assist the industry to control loses and rebound back to normal.
On Feb. 24, CIPS held an online conference with China Pet Industry Committee of China Entry & Exit Inspection and Quarantine Association and National Pet Industry Technology Innovation Alliance. The China Pet Industry Online Collaboration Conference gathered almost 500 leading enterprises’ representatives from manufacturers, distributors, healthcare, education, training and partnered associations. Thirty two speakers shared their opinions and experiences on risk control and recovery measures. After the conference, CIPS started to design and implant online training classes through its CIPS Online University, which has provided free professional training classes since 2019. CIPS is planning China Aqua Online Post-Virus Recovery Conference on March 18 with China Fisheries Association.
On Feb. 5, CIPS and China North Veterinary Congress (CNVC) called out for donations for virus stricken Hubei province and launched an initiative to have vet consultation online. Within one month, nearly 800 hospitals received free online diagnosis program and started to offer this service to pet owners.
CIPS uses its database and marketing channels to help its exhibitors reach out to more potential clients. With the slow-down in the first quarter of 2020, buyers are accumulating bigger orders to be placed on CIPS in November.