Camp Bow Wow Appoints New President
Camp Bow Wow named Julie Turner as the company’s new president.
Turner formerly served as vice president of marketing at Camp Bow Wow, and brings over five years’ experience developing and leading the internal marketing team for the fast-growing franchise company.
As the president of Camp Bow Wow, Turner will focus on integrating new technologies and implementing operational efficiencies. She will use her brand knowledge to drive unit level economics and maximize profitability for each of the over 170 franchise locations. Turner will also continue to grow longstanding relationships with franchise owners.
In addition, Turner will focus on accelerating system growth on a domestic level, and drive international expansion for Camp Bow Wow in Canada.
“Julie’s brand leadership at Camp Bow Wow over the past five years has helped pave the way for the company’s continued excellence and expansion in the market,” said Doug Drew, president of Mars Veterinary Health North America, the parent company of Camp Bow Wow. “As president, we are confident that Julie’s organizational knowledge, experienced leadership and proven passion will ensure Camp Bow Wow’s continued success for years to come.”
“I am honored to take on the role as President of Camp Bow Wow, and assume leadership of a brand whose mission and services I so strongly believe in,” said Turner. “At Camp Bow Wow, everyone shares a passion for what we do and it’s inspiring to lead a team who embodies the brand’s commitment to ensuring all dogs lead happy, healthy lives. I’m excited to work collaboratively with our corporate staff and franchise owners to maintain, and ultimately grow, Camp Bow Wow’s leadership position as the number one rated and most trusted pet care franchise.”
In her previous role as the vice president of marketing for Camp Bow Wow, Turner provided strategic leadership for all brand marketing, communications and program development. Since joining Camp Bow Wow in 2014, Turner led a full company rebrand, doubled the size of the marketing department and developed an impactful vision for Camp Bow Wow’s non-profit organization, The Bow Wow Buddies Foundation, that has provided over $500,000 in grants to help over 400 dogs in need. Further, Turner created and executed the brand’s annual #GiveAFetch campaigns, which received a Gold Stevie Award for “Marketing Campaign of the Year” and Franchise Innovation Award’s “Best Social Media Campaign.”
In addition to her experience with Camp Bow Wow, Turner has held various roles with Dish Network and Whirlpool Corporation. Turner’s professional background, with expertise in many areas of organizational knowledge, including business strategy, operations, product development, and technology, allowed her to integrate and expand across many departments during her tenure as vice president of marketing at Camp Bow Wow.
With Turner’s leadership announcement, Christy Barnes, formerly serving as the senior marketing manager, has been appointed to director of marketing for Camp Bow Wow. A member of the internal marketing team since 2013, Barnes has played an integral role in developing and growing the company’s marketing initiatives on a national and franchise level.