Cardinal To Offer Preview Of New Brand At Impact Unleashed
One of the brand’s key products, ONLY Healthy Source Roasted Tenderloin Chicken Bites, which is made with cage-free U.S.-grown poultry and contains 95 percent meat, will be featured in the conference’s Sustainable Showcase.
The ONLY Healthy Source name reflects the brand’s focus on offering the healthiest sources of nutrition, as well as its targeted distribution only through the independent retail channel, explained Tony de Vos, Cardinal Pet Care president. A founding member of the PSC, Cardinal developed ONLY Healthy Source as part of its mission to provide healthy products containing the finest quality ingredients.
De Vos will attend the Impact Unleashed Summit with other members of Cardinal’s Green Team, including director of marketing Tom Wien and brand manager Kerissa Kelly-Slatten.
“There’s greater concern today not only with a product’s ingredients, but also about transparency regarding the product’s sourcing and manufacturing,” de Vos said. “The PSC and its Impact Unleashed Summit are vital in helping all of us in the pet industry meet these challenges and solve today’s complex sustainability issues. This conference gives us the opportunity to learn from excellent speakers and workshops, as well as to exchange ideas with our industry peers.”
In 2009, Cardinal Pet Care converted to solar power at its Azusa, Calif. corporate headquarters and manufacturing facility – a move that reduced its carbon footprint. Since that time, the company has switched to solar power in its warehouse and distribution buildings and implemented many other green practices, including overhauling its energy system, recycling grey water and installing cool roofs.