Carnivore Meat Company Expands Production Facilities



Carnivore Meat Company, maker of raw pet food brands Vital Essentials and Vital Cat, broke ground in December 2017 to expand its production facilities located in Green Bay, Wis. The expansion will double freeze-dried production in 2018.


“Growth in 2017 exceeded our expectations,” said Lanny Viegut, CEO and founder of Carnivore Meat Company. “In order to meet this year’s demand, we have committed $6 million in capital improvements that include a 5,350 sq. ft. expansion of our manufacturing facilities and installation of new equipment.” The current buildout is expected to be completed in March 2018.


One of the most significant improvements includes the addition of new custom-built freeze-drying units that will be housed in the plant expansion. “Our ability to meet global demand for freeze-dried pet foods will be greatly improved with the addition of this equipment,” stated Kevin Malnor, VP of sales and marketing. “The fastest growing sector in the pet food category is freeze-dried entrees and treats, with global sales projected to grow 32 percent in 2018 and continuing year-over-year growth well into the future.” 


“We see tremendous opportunity for us as we head into a new era for the company,” said Viegut. Known for being an innovative company in the raw pet food category, Carnivore Meat Company plans to continue expansion of its product lines for cats and dogs as well as develop unique merchandise displays that will help independent pet retailers bring healthier, more nutritious and functional foods to pet parents globally.


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