Caru Pet Food Wins Platinum Hermes Award
Caru Pet Food’s Daily Dish Smoothies were chosen as a 2020 Platinum Hermes Award winner for exceptional packaging design.
The company collaborated with Matrix Partners, a full-service agency that focuses exclusively on pet products marketing and communications, to develop the branding for the product. The new designs feature Caru Daily Dish’s signature logo and bold colors with the front panel accentuating a pet parent feeding the treat to their pet.
Hermes Creative Awards is an international award that recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. The judging panel consists of a variety of experienced industry professionals and has been held by the Association of Marketing and Communication Professionals since 1994. In 2020, there were more than 5,000 entries globally.
“We wanted to highlight the strong bond between a pet and pet parent and evoke those feelings in potential new consumers,” said Adrian Pettyan, CEO and co-founder of Caru Pet Food. “Our creative agency, Matrix Partners, captured the exact emotions we were aiming to elicit, and we’re grateful for the hard work that went into making these new designs a success.”