Cat Owners Feel Snubbed by the Pet Industry
Cat ownership may be on the rise, but pet parents say there’s still a gap in the market for cat-specific products according to a recent report.
The survey, conducted by New York-based brand Cat Person, asked 1,000 cat owners about their experiences as consumers of pet products. Most respondents (80%) said they feel the pet industry is dog-centric, despite the fact that there are more pet cats in the U.S. than dogs. In fact, many cat owners (54%) have resorted to buying products for their cats that were intended for small dogs.
When it comes to furniture, 71% of respondents said they were not completely satisfied with the current selection. Many owners (50%) said they feel like they have to choose between style and their cat’s happiness when shopping for products. Some (26%) even take to hiding their cat’s toys and furniture when guests come over.
Owners also expressed their frustration with cat food products with 74% wishing for healthier options for their feline and 60% reportedly finding cat food labels confusing.
Overall, the survey had strong feedback for retailers with 33% of owners reportedly unhappy with in-store cat product selections and almost half (47%) saying that cats are underrepresented in stores. Manufacturers, too, should take note since 50% of owners said that they believe the pet industry is not investing enough in innovative cat-specific products.