Cat Owners Feel Snubbed by the Pet Industry


Published:

 

Cat ownership may be on the rise, but pet parents say there’s still a gap in the market for cat-specific products according to a recent report.

The survey, conducted by New York-based brand Cat Person, asked 1,000 cat owners about their experiences as consumers of pet products. Most respondents (80%) said they feel the pet industry is dog-centric, despite the fact that there are more pet cats in the U.S. than dogs. In fact, many cat owners (54%) have resorted to buying products for their cats that were intended for small dogs.

When it comes to furniture, 71% of respondents said they were not completely satisfied with the current selection. Many owners (50%) said they feel like they have to choose between style and their cat’s happiness when shopping for products. Some (26%) even take to hiding their cat’s toys and furniture when guests come over.

Owners also expressed their frustration with cat food products with 74% wishing for healthier options for their feline and 60% reportedly finding cat food labels confusing.

Overall, the survey had strong feedback for retailers with 33% of owners reportedly unhappy with in-store cat product selections and almost half (47%) saying that cats are underrepresented in stores. Manufacturers, too, should take note since 50% of owners said that they believe the pet industry is not investing enough in innovative cat-specific products.

 

Edit ModuleShow Tags

Archive »Related Content

Nature’s Logic Welcomes Vice President of Marketing

The brand has added new marketing team members.

Global Pet Expo To Offer New Global Learning Series for 2021 Show

The new educational series offered at Global Pet Expo will include learning events for all attendees including retailers, distributors and exhibitors.

Primera Technology Unveils New Edible Ink Printer

The printer creates edible images of photos, logos or text directly onto cookies, macaroons, white chocolate toppers and other confections.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags