Champion Partners With Three New Agencies



Champion Petfoods partnered with three new agencies: IBM iX, a digital marketing consulting agency; Finn Partners, a global public relations firm; and Crossmedia, a North American media agency.


The agencies will represent Champion's ORIJEN and ACANA brands, helping them directly reach pet lovers. IBM iX will be responsible for leading the work relative to consumer campaigns, Finn Partners will oversee traditional and digital communications, and Crossmedia will focus on buying and planning.


"Our three new agency partners have immediately added value while working in an integrated and collaborative manner that has already resulted in a number of exciting insights and ideas that will enhance our marketing presence," said Julie S. Washington, chief marketing officer at Champion Petfoods. "We are confident that these three agencies are the right partners to take Champion Petfoods and our ORIJEN and ACANA brands to the next level."


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