Champion Petfoods Adds CEO and CFO


Blaine McPeak, CEO of Champion Petfoods


Champion Petfoods’ board of directors named Blaine McPeak as chief executive officer and Greg Christenson as chief financial officer. 


“During our search for a new CEO, there were several world-class executives interested in becoming CEO of Champion,” said Jim Walker, chairman of the board of directors. “What stood out about Blaine was his background as the architect behind building successful high-growth businesses and industry leading brands that appeal to health-conscious consumers. We are delighted that Blaine has agreed to lead the Champion team and further grow and distribute these top brands to ensure pet lovers everywhere can access these protein-rich foods and Biologically Appropriate diets for their pets.”


McPeak brings more than 25 years of experience building brands and developing companies in the consumer packaged goods industry. He previously served as chief operating officer of The WhiteWave Foods Company, a mission-centric company that achieved top-tier industry performance. There he helped build up Silk plant-based foods and beverages and Horizon Organic dairy products in their industry. Prior to joining WhiteWave, McPeak served 13 years at Kellogg Company where he led multiple divisions, including being the inaugural leader for the Kashi Company. 


“I am honored to have the opportunity to lead Champion Petfoods into its next phase of growth in the vibrant pet food industry and to work with a team so committed to advancing pet health,” said McPeak. “There’s so much runway for the business to leverage its award-winning kitchens, world-class research and innovation center, and high quality foods developed with the Biologically Appropriate principles.” 


Christenson most recently as executive vice president and chief financial officer of Amplify Snack Brands where he led all financial and accounting functions. Prior to joining Amplify, he was chief financial officer of WhiteWave and chief financial officer and vice president of Oberto Brands. He also spent 14 years at Kraft Foods in several leadership roles. 


“We are fortunate to have someone as talented as Greg, whom I know well from our time together at WhiteWave, join the team as CFO,” said McPeak. “His deep experience in the consumer packaged goods industry working with premium brands will be a great addition to the leadership team.” 


“I look forward to reuniting with Blaine and drawing on our successful working relationship,” said Christenson. “I’m excited to work with the entire Champion team to untap the full potential of the business.”


John Frierott, Champion's chief operations officer, agreed several months ago to temporarily step in as interim CEO while a search was conducted for an executive with an established track record of building brands, and he will remain as COO. 


“John has done an outstanding job over the last few months and he is looking forward to resuming his activities as the company’s chief operations officer working with Blaine and Greg,” said Walker. 


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