Champion Petfoods Reveals Members of Transparency Council
Champion Petfoods appointed Andrea Coffman and April Scott to its Champion Transparency Council.
The Champion Transparency Council is a four-member council comprised of two pet care industry experts and two pet lovers. The Council will periodically release candid, first-hand reports of how Champion adheres to its biologically appropriate pet food mission.
Pet lovers were chosen through a submission process, in which interested applicants submitted an essay and a photo about their experience with Champion Petfoods.
Coffman, of Tulsa, Okla., wrote in her essay how transparency “builds trust and erases doubt” about the pet food she feeds her dog, Stella.
Scott, of Port Colborne, Ontario, Canada, stated knowing more about where pet food ingredients come from “creates trust and connectedness” concerning the pet food that kept her dog, Quazar, healthy and happy.
Coffman and Scott are joined by Dr. Shawn Messonnier, of Plano, Texas, and Dr. Clayton Greenway, of Toronto, Ontario, Canada, to fulfill the Council’s mission of providing greater visibility around each step in the preparation of Champion’s pet food. Council members recently participated in an immersion experience at the company’s DogStar Kitchen, where they learned about product recipes, nutritional standards, food preparation and safety procedures. The Council members also visited a nearby ingredient supplier.
“We want pet lovers to be able to see for themselves how we create dog and cat food at our kitchens,” said Don King, vice president of marketing for Champion Petfoods. “We are empowering our Transparency Council members to be the public’s eyes and ears about how we fulfill our biologically appropriate pet food mission.”
Council members will share their experiences through articles they write for distribution in Champion’s social channels, participate in media interviews and have a dedicated page at Champion’s website where their journey will be chronicled.