Charlee Bear Debuts Packaging Design



Gott Pet Products redesigned packaging for its Charlee Bear Original Recipe and Grain Free Bear Crunch dog treat lines.


Charlee Bear’s new look features bright colors and fonts, and lists key product information on the label. The new packaging features a window that allows consumers to see the treats inside.


“We conducted several consumer focus groups to gauge potential purchase interest and help us optimize our packaging in a way that would allow us to better reach a female, dog-loving audience,” says Patrick McGarry, general manager of Gott Pet Products. “The new designs are intended to standout on shelves and attract a new generation of pet parents, while still appealing to our current and loyal customers. We’re excited to debut this new cohesive look that really ties our two lines together.”


Charlee Bear Original Recipe and Grain Free Crunch are natural, low-calorie snacks meant for treating or training. These treats can be kept in a pet owner’s pocket without crumbling, leaving smells or staining. They are made in the U.S. and prepared without artificial preservatives, flavors or colors.


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