Charlotte's Web Approved for NASC Quality and U.S. Hemp Authority Seals
Charlotte's Web Holdings, Inc.’s edible pet supplements will now carry seals of approval from the National Animal Supplement Council (NASC) and the U.S. Hemp Authority.
Charlotte's Web pet products will also now feature labels confirming non-GMO, grain-free and U.S. grown hemp as part of the company's commitment to corporate responsibility, health and wellness, and sustainable farming practices. As part of these efforts, Charlotte's Web has been transitioning its hemp farming from conventional to organic agriculture practices, with more than 50 percent of its fields now certified organic. The company is pursuing broad organic certification for its various product lines.
The company has been expanding its presence in the fast-growing pet CBD market, with its 12 SKU pet line experiencing 57 percent year-over-year revenue growth in Q3 2019.
"Charlotte's Web is committed to producing the safest and highest quality pet products,” said Deanie Elsner, CEO of Charlotte's Web. “We are very proud that our edible pet products have earned a seal of approval from both the NASC and the U.S. Hemp Authority."
In addition to the company's full-spectrum hemp extract with naturally occurring CBD and other cannabinoids and terpenes, Charlotte's Web canine chews include functional ingredients to support hip and joint, senior dogs and calming. Each of these products will display the NASC Quality Seal on their packaging.
The NASC Quality Seal enables consumers to make safe and empowered purchasing decisions when shopping for their pets. The seal is awarded only to manufacturers and suppliers that have successfully passed an NASC facility audit and comply with rigorous quality standards, including strict labeling requirements, real-time adverse event reporting, and random product testing by an independent lab.
Charlotte's Web products also carry U.S. Hemp Authority Certification, which requires meeting or exceeding stringent self-regulatory standards for Current Good Manufacturing Practices (cGMP) and passing an annual third-party audit. The program is designed to increase consumer and law enforcement confidence in hemp products being sold in the market today by designating them as safe and legal.