Charlotte’s Web Presents “Trust the Earth” Campaign
Charlotte’s Web unveiled its art projection campaign “Trust The Earth” in New York City on Oct. 3, which aims to knock down barriers and encourage consumers to educate themselves about the power of cannabis for health.
Company founders, The Stanley Brothers, hosted an outdoor Farm-to-Table dinner at North Brooklyn Farms and revealed its “Trust The Earth” mural designed by Studio Number One, founded by artist Shepard Fairey.
The evening, attended by guests such as influencer Hannah Bronfman and fashion designer Cynthia Rowley, included a CBD tasting station, a cocktail hour, four course dinner, nightcaps and s’mores around a campfire. Attendees could experience a night under the stars celebrate the “Trust The Earth” national campaign and learn about the power of CBD.
The multi-city art activation features a super-sized rendering of a hand holding a cannabis stalk and the call-to-action "Trust the Earth," which now appears on the corner of North 11th Street and Wythe Avenue in the heart of Williamsburg, Brooklyn. The mural faces the Wythe Hotel, Brooklyn Brewery, Vice Media HQ and several restaurants.
On Friday, Oct. 4, the art projection campaign rolled out in the following U.S. cities: Washington D.C., Chicago and Los Angeles.