Charlotte's Web Reveals Executive Team Appointments



Charlotte's Web Holdings, Inc. revealed several appointments and promotions. 

Jared Stanley, the company’s co-founder and vice president of Cultivation Operations, has been promoted to the newly created role of chief cultivation officer, reporting directly to Deanie Elsner, CEO. Over the past six years, Stanley established cultivation excellence for the company with his expertise. The appointment reflects Stanley's successful oversight in the execution of every step of the cultivation process. Cultivation is a critical component of the Charlotte's Web supply chain that ensures consistency of high-quality products. 

Kelly Shea joined the company as senior vice president of government affairs & corporate communications. The newly created role involves overseeing federal and state government relations, corporate social responsibility, communications and customer education. Shea comes to the company from Danone North America (formerly WhiteWave), where she employed her strong knowledge of agriculture and the legislative environment to advance policies for farmers and food manufacturers to transform the organic dairy category.

Paul Lanham, chief data, IT and eCommerce officer, will now report to Elsner. Lanham oversees the business analytics, digital strategy, and direct-to-the-consumer ecommerce business to bring visibility to operations, enabling better reach and customer service. 

The company's vertically integrated supply chain teams assembled under Stephen Lermer, COO, who left the company at the end of January, will continue their work under the oversight of chief financial officer, Russ Hammer until the new operations leader is announced.


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