Charlotte’s Web Updates CBD Tincture Packaging
Charlotte’s Web improved its dispensing format for all of its hemp-extract pet tincture products.
The pet tinctures now feature a new plastic dropper made from BPA-free polypropylene and graduated markings on the pipette at 0.25 ml., 0.5 ml., 0.75 ml. and 1 ml. to assist in accurate dosing. The re-tooled droppers have been rigorously tested per FDA guidelines for food contact packaging. Weight reduction in packaging components also helps to reduce the overall environmental impact of the product.
“We listen closely to customer and consumer feedback, and that is why we decided to evolve from a pump to a dropper to improve convenience overall,” said Martha Opela, marketing director for Charlotte’s Web. “We went back to the design drawing board and seized the opportunity to not only make the new dropper even easier to use for pet parents. Using BPA-free plastic is a huge improvement.”