Chi Dog Enters the Market
Dr. Susan Bohrer, Dr. Chris Berg and Laurie Hatfield founded and launched Chi Dog, a fresh-food brand for dogs that is developed, operated and owned by veterinarians.
Chi Dog uses a balance between Eastern and Western medicine to improve a dog’s health through real food nutrition. Using only human-grade meats, fresh vegetables and whole grains, the recipes follow the practice of food energetics, established by the Traditional Chinese Veterinary Medicine food therapy guidelines. All recipes are mindfully crafted to a dog’s chi element and formulated to meet the nutritional levels established by the Association of American Feed Control Officials dog food nutrient profiles for all life stages.
The Chi Dog promise is to utilize the healing power of food therapy as an alternative to the processed dog foods that may be harming a dog’s health by using Eastern medicine principles to customize diets.
“We are so pleased to be able to share these amazing healing diets with all dog owners,” said Dr. Bohrer, co-founder of Chi Dog. “Patients whose owners agreed to transition them to a fresh-cooked diet improved their dog’s lives tremendously, and we could see it, in the exam room. They literally looked better.”
Eastern medicine focuses on balance in the body by using the five elements (wood, fire, earth, metal and water) along with yin and yang to prevent disease and promote healing.
Dr. Bohrer has been a practicing veterinarian for 14 years. As she began studying and practicing Chinese medicine food therapy, she began seeing immense improvements in her patients’ health. Certified in veterinary acupuncture, she has been integrating Eastern medicine therapies alongside her husband, Dr. Berg, at their practice for the past 9 years. Dr. Berg has been a small animal practice owner and veterinarian for 16 years. Traditionally trained in Western medicine, Dr. Berg became a believer in elemental principles after witnessing the positive effects that Dr. Bohrer was achieving. Together, through the implementation of a freshly-cooked natural food diet personalized to their patient’s chi element, in tandem with traditional treatments, the duo successfully healed their patients, including a severely-ill, female-spayed Pomeranian named Niki.
Niki’s story became the inspiration for Chi Dog, propelling Dr. Bohrer, Dr. Berg and Niki’s owner, Hatfield, to join forces under the purpose of healing, balancing and helping prevent illnesses by commercially cooking fresh food for dogs based on Eastern medicine. Hatfield is a food and service industry expert who is now focused on bringing fresh, healthy foods to dogs.
“Feeding real foods, which are balanced to your dog, is the single greatest thing you can do to improve your dog’s health,” said Dr. Berg. “On a daily basis, we see tons of pets, all presenting for different issues, and it’s outstanding to us how many of those problems could simply have been prevented by a better diet.”
In addition to providing dogs with elementally-based whole-food nutrition, Chi Dog is also committed to environmental sustainability. Its green cell foam packaging is eco-friendly and biodegradable. The packaging burns cleanly and safely in fireplaces, fire pits and power plants, effectively dissolves in water and even acts as plant food when mixed with water.