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August 2008
Inside this Issue...


COVER STORY
Affording the Luxury
By Nell Miller
Adding a boutique section can add glamour and profits to a pet retailer's operation. But a tough recession may make merchants want to tread carefully.


FOCUS ON: Holiday Planning
Holiday Special
By Mark Kalaygian
Having the right plans in place, in terms of product selection, promotions and customer service, will go a long way towards bringing pet specialty retailers some yuletide cheer.



SPECIAL REPORT: Insurance
Insurance for Emergencies

By Fred S. Steingold
By covering lost income and operating expenses, business interruption insurance can be a great safety net for retailers whose stores are hit with a catastrophe.





 

Publisher's Perspective

Editor’s View

Frontlines

Events Calendar

New Books

New Products

Ad Index

World Wide Web Watch

Supply & Service Finder

   

BUSINESS COLUMNS
INDUSTRY INSIDER
Historically Speaking
By Dennis Farrell


MARKETING TACTICS
New Puppy, New Store
By Eric Cohen
& Joyce Shulman


THE LAST WORD...
One-Stop Shopping








 
PETS & PRODUCTS COLUMNS

DOGS
Canine Fashion

By Dan Headrick

CATS
The Latest Diet
By John Tyson

GROOMING
Combs and Brushes
By Carol Visser

BIRDS
Health Inspectors
By Robyn Bright




SMALL ANIMAL
Socially Active
By Debbie Ducommun


FISH
Reef Counseling

By Ed Taylor


PONDS

Water Features
By Curt Nuenighoff, TetraPond



HERPTILES
Starting With Inverts
By Jonathan Rheins


NATURAL
What's Next
By Jane Bicks, DVM