By delivering a wide range of high-quality products, has grown into a leading online distributor for small, independent pet specialty retailers.


When it first began nine years ago, was in a 2,500-sq.-ft. facility with three employees, two product lines and a vision. The site was originally developed with the goal of providing distribution services to pet shops in remote areas of the United States that generally did not have access to a distributor. Since its inception, has grown into a leading, online distributor and wholesale channel for small and independent pet retailers across the country. Today, operates out of three facilities totaling over 25,000 square feet and offers an ever-expanding portfolio of innovative product lines designed from the ground up. specializes in delivering a wide range of high quality pet products to independent pet retailers, including pet beds, collars, leashes, cat furniture, dog crates, exercise pens, flea and tick medications, rawhide dog bones and natural treats. These products are unique in the fact that they are sold at factory-direct prices with no distributor markups. Additionally, offers free shipping on all orders and there is no minimum order requirement. With its assortment of top-quality brands like Majestic Pet, looks to complement the smaller pet retailer’s loyal following, excellent customer base and specialized knowledge with its unprecedented services.  Think of it as an extension of the store’s stock room.

The company’s mantra, which has helped it grow ten-fold in the last decade, is to provide on-demand ordering capabilities, unparalleled customer service and a wholesale distribution channel designed for the needs of small and independent pet retailers. By following this mantra, has leveled the playing field with its smart, well-priced inventory options that give the smaller pet retailers an opportunity to compete against the “big guys,” not only in product specialization but also in price.

With mass retailers such as Petco and PetSmart constantly expanding their pet selections and having direct access to factory prices, the downward pressure and economies of scale make it difficult for the smaller pet retailer to remain competitive. truly supports pet specialty retailers with its factory-direct pricing, enabling them to purchase at the same prices as mass retailers. As a result, they remain competitive against the mass retailers, and can still promise great products to their customers.

Committed to developing products that are relevant, in-demand and high margin, is excited about the many new products on the horizon, including a new line of all natural treats set to launch this month. Additionally, the functionality, utility and ease-of-use of the website and secure ordering process is always a top priority. The site also offers reliable customer service, free shipping on all orders, no order minimums and lucrative product pricing. In short, is dedicated to innovating new products and improving existing products that will enhance the lives of pet owners and their pets, while enhancing the profitability of the small and independent pet retailer.

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