A Breed Apart

The 13th-annual Pet Business Industry Recognition Awards honor the innovative products that are critical to the success of independent pet stores.


It was another banner year for the pet care industry, which was expected  to surpass the $55-billion mark by the end of 2013, according to the American Pet Products Association. While much of this success can, of course, be attributed to pet owners’ continued commitment to caring for their animals as valued members of the family, it would be a mistake to overlook the role that product manufacturers have played in keeping the pet care category vibrant and engaging for consumers. These companies are using innovation to make pet ownership easier and more fulfilling for shoppers, thus adding to the momentum behind the public’s love affair with pets.

Many of these manufacturers play a vital role in giving pet stores the ability to differentiate themselves in what has become an extremely competitive retail landscape. For these pet specialty retailers, tapping into the steady stream of ground-breaking new products coming into the market has proven invaluable in keeping assortments fresh and functional to stay one step ahead of the other retail channels that have climbed into the pet care ring.

With this in mind, each year Pet Business honors the industry’s biggest standout products with our Industry Recognition Awards (IRA). Now in their 12th year, the IRAs are selected by the Pet Business editors after scouring the industry for the best and brightest products on the market. This year, in addition to feting products, we have added two new categories to the program—best packaging redesign and best vendor website. Both categories honor elements of pet product marketing that are essential in today’s marketplace, and the winners in each have done an exemplary job in their respective categories.

And the 2013 Industry Recognition Award winners are…







American Dog Apparel
The Doggy Dickey

The Doggy Dickey provides extra protection for a dog’s neck and chest. It easily slips over a dog’s head, and its open back enables dog owners to use it with a harness. It is made of anti-pill fleece and is available in six colors.





Gold Paw Series
Portland Pullover

The Portland Pullover Coat’s Bionic-Finish Eco Soft Shell features an inner layer made of recycled polyester fleece. Its stretchy, smooth outside is treated with Bionic-Finish Eco, which repels water and dirt, keeping dogs warm and dry during rain or snow.







Urban Paw
2-in-1 Milo Pet Hut

The 2-in-1 Milo Pet Hut can be used as a hut that provides pets coverage, and the feeling of security and safety needed for deep rest; or it can be transformed into a cuddler, as a place for pets to relax and socialize.





Sport Buddy Deluxe Hunting Dog Bed

The Sport Buddy Deluxe Hunting Dog Bed relieves pressure points and promotes joint health for active, working dogs. Its memory-foam filling moulds to the dog’s shape, improving blood flow to the joints, easing sore muscles, and helping to increase stamina and durability.







Pet Head
Dry Clean Shampoo

Dry Clean Shampoo sprays onto a dog’s coat and cleans it without the use of water. It can be towel or blow dried and brushed out to freshen the coat. The Blueberry Muffin-fragranced spray is pH adjusted and does not contain parabens, sulfate or DEA.





Fetch ... for pets!
Rock Your Fur Fluff Up the Pup Gentle Cleansing Wipes

Fluff Up the Pup Gentle Cleansing Wipes for puppies, from the Rock Your Fur grooming line, gently wipes away dirt and odors, while moisturizing the coat and skin. The alcohol-free wipes keep fur soft and shiny.








The no-wash Kleanbowl reduces the risk of food contamination. Its stainless steel holder secures replaceable, germ-free and eco-friendly Nourish-Pet Kleanbowl Refills in place to prevent pets from removing, eating, spilling or damaging the bowl itself. It comes in three sizes.





Loving Pets
Robusto Bowls

The extremely durable Robusto Bowls have a solid, thick, stainless-steel construction, paired with simple and brightly colored design combinations. The bowls come in five colors: aqua, midnight, violet, ivory and sunburst. Four sizes are available.







All-Natural Australian Chews

The All-Natural Australian Chews line features nine varieties of sausages sourced from high-quality Australian meat. The chews are rich in protein and include specialty meat sources like crocodile, kangaroo and buffalo. Kangaroo Sausage, Jerky and Steak treats, and Crocodile Bones are available.





Emerald Pet Products
Smart n’ Tasty Twizzies

Twizzies are limited-ingredient, easy-to-digest chews made with real protein. The grain-, gluten-, soy- and dairy-free chews come in three flavors: Chicky (chicken), Turducky (turkey and duck) and Piggy (pork). Available in 6-in., 9-in. and 12-in. lengths, in 30-ct. countertop display boxes.







Leather Brothers
Majestic Starburst Collars

Majestic Starburst Dog Collars feature crystals handset and secured in a jeweled filigree setting. The vinyl dog collar includes a silver center post ring and a D-ring for leash attachment. Available in five colors and four sizes.





2 Hounds Design
Geometric Collar Collection

2 Hounds Design’s Geometric Collar Collection features various collar designs available as martingale with or without the buckle, as well as standard dog collars. In 2014, the collection was expanded to include new patterns: Electric Stars, Birds Plaid and Houndstooth.







Dog Breath Dental Chews

Dog Breath Dental Treats are made with spearmint, parsley and sea algae to promote healthy teeth and fresh, minty breath. One daily treat can freshen breath and whiten teeth. Available in two sizes: 30 ct. for small dogs, and 15 ct. for large dogs.





Vets Plus

Pasta-based Kanoodles dental chews feature a patented, grooved shape that effectively cleans teeth. They are formulated with natural, U.S.-sourced ingredients. The chews are available in six- and 12-oz. packages, as well as in dispenser boxes that display individual chews in a range of sizes.








Vigor caters to active dogs, and its natural ingredients promote energy, vitality and healthy digestion. The line includes three wet formulas: Chicken & Beef, Salmon & Roasted Venison, and Turkey & Roasted Quail. A dry gluten-free Pork, Venison & Salmon recipe is also available.





Gourmet Carnivore

Certified human-grade Gourmet Carnivore canned foods are grain, vegetable and gravy free. They deliver more calories per ounce and include higher-quality fat sources than other human-grade diets. Five formulas are available.







ProClip Ion Cordless Pet Trimmer

The ProClip Ion Cordless Pet Trimmer is designed to perform for up to two continuous hours. The stainless-steel blade has fine cutting teeth for an ultra-close finish. The kit includes a dual-voltage charger, trimmer stand, blade brush, oil and four attachment combs.





KM10 Professional Brushless Motor 2-Speed Clipper Kit
The KM10’s correctly balanced, low-vibration and lightweight ergonomic design helps reduce wrist fatigue. It has 3,000 or 3,700 strokes per minute, and it comes complete with a #10 Ultimate Competition Series blade with superior tooth geometry for exceptional feeding.







Coastal Pet Products
K9 Explorer

The easy-to-use K9 Explorer step-in-style harness features highly reflective stitching woven into luxurious nylon for nighttime safety. It comes in four colors: berry, campfire orange, fern and sapphire; in sizes ranging from 26 in. to 38 in.






Central Park Pups
Hidden Harness

The Hidden Harness is an adjustable step-in harness hidden beneath a fashionable dog coat. It is liquid resistant, mosquito repellent, anti-microbial and UV protective. The nylon and polar-fleece collared Hidden Harness has a reflective edge for greater visibility at night, and it does not cause neck strain.













Dog Gone Smart
Zip ‘n Dri

Zip n’ Dri’s super-absorbent microfiber material dries dogs five times faster than cotton towels. Its head flaps have pockets that provide grip when drying a dog’s face and ears. It comes in a khaki color in five sizes to accommodate all breeds.








Groomer’s Helper
ActiVet Brushes

The ActiVet Brush line includes the Mat Zapper, for thickly matted coats; the Purple All Around Firm or Green All Around Soft Brushes; The Coat Grabber Silver Firm brush to remove heavy undercoat; and the Coat Grabber Gold Soft finishing brush for silky coats.
















Protégé Biomedical
ClotIt First-Aid Kit

The ClotIt First-Aid Kit has a slip leash to restrain a dog when administering first-aid, sting wipes, antiseptic wipes, gauze, and the company’s ClotIt blood-clotting powder, which stops bleeding in minor to severe external wounds.







Univac Vaccines

The USDA-approved over-the-counter Univac Vaccines provide at-home vaccination against common canine diseases. The vaccines are available in three formulas to treat diseases like canine upper respiratory infection, distemper and parvovirus. The single-dose vaccines come in tamper-evident sealed packs.














Shake Dog Potty

The Shake Dog Potty provides a comfortable, familiar spot for dogs to relieve themselves indoors. Its foldable design enables dog owners to seal it tight for mess-free cleanup. It is treated with Ultra-Fresh antimicrobial protection, making it safe, hygienic, stain and odor resistant.





Richell USA
PAW TRAX Mesh Training Tray

The PAW TRAX Mesh Training Tray has a snap-in frame that holds doggy pads firmly in place. PAW TRAX Super Absorbent Doggy Pads provide quality odor control and leakage protection. The tray’s removable mesh top keeps dogs from chewing the pads.

















NFL Pet Tags

iMarc’s line of NFL-licensed pet tags, which are distributed by Yellow Dog Design, have a full-color team enameled logo and a blank back for engraving. The 1-in. tags attach to a pet’s collar with two split rings. Available for all 32 NFL teams.








Signal Tag

The Bluetooth-enabled Signal Tag has a motion-tracking sensor and a range finder. It links to a free online profile and connects to PetHub’s crowdsource app. Its quick-activating flashing light helps locate pets at night, and it has a virtual fence with location-based alerts.















SafeSpot Locking Leash

The SafeSpot Locking Leash allows pet owners to leave their dog unattended for a limited time. The adjustable, combined collar and lead has a steel-reinforced core that securely locks a dog to an immovable object. It can be used without using the lock feature.







Flexi North America
Vario Leashes

The Vario Leash has an adjustable grip size and short-lift breaking system. It comes equipped with replacement options, which include the LED Flash Belt, a Duo Belt and a Soft Stop Belt. Accessories that attach to the leash are also available. 

















Ark Naturals
Don’t Worry... Don’t Rinse Me! Shampoo

Don’t Worry... Don’t Rinse Me! Shampoo can be pumped directly onto a pet’s coat and massaged gently. It does not need to be brushed or towel dried; it dries on its own. The tropical-scented shampoo is made with natural botanicals that moisturize.









Groom’n Fresh Line

Bio-Groom’s Groom’n Fresh line includes Shampoo, Creme Rinse and Cologne. The Shampoo cleans without stripping natural protective oils, rinses fast and adds shine. The Creme Rinse replaces lost moisture to coat, prevents future damage, and softens and shines. The cologne is light and extra long lasting.


















Mauro Pet Care
Hot Spots Healing Solution

Hot Spots Healing Solution provides fast relief for dry, itchy or irritated skin. The therapeutic moisturizing, anti-itch formula is enriched with pure natural botanicals and essential oils. The sulfate- and paraben-free solution is not tested on animals and has no byproducts.










Opie & Dixie

The Spotstik is a hot-spot balm in stick form that stops licking and reduces redness, with hot spots typically disappearing within three to five days. It provides natural UV protection, and it can also be used to treat burns, wounds, and damaged, sensitive skin.













Ultra Joint & Liver Support

The Ultra Joint & Liver Support supplement contains natural SAMe, a key ingredient that supports the lubrication of joints and the detoxification of the liver. It comes blister-packaged in four tablet sizes and dosages to meet the needs of all pet sizes.




PureLife 4 PETS
Weight Management Supplement

The Weight Management supplement is formulated to help achieve weight-loss, curb appetite and support normal fat burning. The formula features l-carnitine, garcinia cambogia extract, green tea extract and chromium polynictiate. It comes in a bottle with 60 chewable tablets.










Ethical Products
Play Strong Toys

Play Strong toys are designed to satisfy tough chewers. The floatable toys are made from a unique rubber/TPR formulation. The hollow center is ideal for treats or peanut butter. Styles include three assorted size balls, three assorted size bones, a stick and a trident.








Planet Dog
Orbee-Tuff Diamond Plate Double-Tuff
with Treat Spot

Orbee-Tuff Diamond Plate Double-Tuff with Treat Spot toys feature an asymmetrical, doubled design, which makes it bounce unpredictably. Its diamond-plate design offers durability for the most aggressive chewers. Plus, it features a reinforced treat spot that allows for interactive fun.








Multipet International
Loofa Launcher

The Loofa Launcher is a plush toy designed to be pulled back and launched.  It is made of neoprene fabric, which makes it float. Dogs can chase it, swim with it and tug. Loofa Launcher comes in several colors.








Jigglerz are plush dog toys made without stuffing. The toys have the company’s exclusive noisemakers that squeak when shaken. They are reinforced with two layers of fabric and cross-stitched for durability. Jigglerz come in eight designs.










Quaker Pet Group
goDog Crazy Tugz Sasquatches

goDog Crazy Tugz Sasquatches feature plush, furry heads and bellies, with quirky details. The long arms and legs extend and can be tugged. Built for tough play, the toys are made with a durable mesh lining and double-stitched seams.







Tuggo Dog Toys LLC
Tuggo Dog Toy

The Tuggo Dog Toy is a durable, tug-of-war-style toy. It comprises a plastic ball that pet owners can fill with water to add weight, with a high-strength rope threaded through. It comes in two sizes, and replacement ropes are also available.









BigLeash V-10 Vibration Trainer

The BigLeash V-10 Vibration Trainer system comes with a small receiver and offers in-touch, two-way communication between the hand-held transmitter and the dog’s receiver collar, two-dog capability, and the Firefly nightlight. The V-10 also has a tone button and 10 levels of vibration.






Anser Innovation

The PetChatz videophone allows pet parents to interact with their pets from anywhere through a smartphone, tablet or computer. Pet owners can see, hear and speak to their pets. It dispenses treats, provides a soothing scent, and records and shares videos of pets.












Himalayan Dog Chew
Yaky Charms

Yaky Charms are microwavable treats. Packaged to resemble a traditional bag of microwave popcorn, the all-natural treats are a mixture of cow milk, yak milk, salt and lime juice that puffs up when heated. Yaky Charms come in a .75-oz. bag in 12-ct. counter displays.







Simply Meat Treats

Simply Meat Treats are single-ingredient treats made from freeze-dried meat. The morsels can be used as training treats. Available in Simply Beef, Simply Turkey and Simply Lamb varieties, the highly palatable treats contain no artificial preservatives, flavors and colors.









Doggy Dun It
Doggy Dun It Pick-Up Scoop

The Doggy Dun It Pick-Up Scoop picks up waste from any surface and places it in a tie-handle biodegradable bag that can hold multiple piles before disposal. When full, the bag is released and tied shut for disposal. It holds extra bags.







Original Poopbags Dispenser

The Original PoopBags Dispenser is made with renewable resources, such as corn and recycled content. The USDA-Certified BioBased dispenser features a “Chicago-style” fire-hydrant shape and comes with 15 pet waste bags, which are also USDA-Certified BioBased. The dispenser fits all Original PoopBags.
















PetRageous Designs
Silly Kitty Collection

In 2014, PetRageous Designs added new colors to the Silly Kitty collection, which includes yellow, white/lime green and white/pink. Each deep bowl features the Silly Kitty character logo in the basin and embossed paw design scattered around the outside. Matching saucers are also available.









Turbo Scratcher Cat Grass

Bergan’s Turbo Cat Grass is a reusable planter designed to attach to Bergan’s Original Turbo Scratcher or Star Chaser. The sprouting tray includes a bag of organic wheat grass and vermiculite, which sprout in four days and have an average lifespan of three weeks.








The OurPets Company
OurPets Catnip Gel

OurPets Catnip Gel offers the essence of catnip without the mess. Formulated from premium, North-American catnip oil, it comes in a convenient squeeze tube for easy application. It comes with a bonus toy that can be filled with the gel.












Pet Hair Removal Glove

The SwiPets Pet Hair Removal Glove has patent-pending design that attracts pet hair in a single swipe. It can clean common surfaces such as clothing, comforters, pillows, sofas and chairs, as well as hard-to-reach areas like corners, cracks and crevices.
















Tuffy’s Pet Foods
Nutrisource Grain Free Cat Food 

The NutriSource Grain Free Cat Food line comes in fish- and meat-based formulas. Ocean Select is made with trout, whitefish and salmon. Country Select, is made with chicken, duck and turkey. The formulas contain Carniking, a source of l-carnitine, which helps burn fat.








MPM Products
Applaws Additive Free Cat Food Pots

Applaws Cat Pots are easy-peel, 2.12-oz. single-serve meals that come in see-through dishes. The meals contain only the three or four ingredients listed and are 100-percent additive free. They are available in six varieties, including chicken, tuna and sardine recipes.











Innovation Pet
Kitty Connection

The Kitty Connection Creative System, from Innovation Pet, is an engaging modular playground that incorporates the SmartLink Toys system to enable cross-play functionality. So, when a kitten is playing with one toy, the toy on the opposite side will move or make noise.






kathy ireland Loved Ones Collection

The kathy ireland Loved Ones collection, from Worldwise, offers solution-oriented feline furniture designed to complement any home’s decor. The collection includes the Scratch and Climb Tower, Covered Groom and Hide Scratch Perch, and the Scratch and Seek Tower with Ramp, Hammock and Tunnel.














Vetericyn Feline Hydrogel Wound & Skin Care Spray

Vetericyn Feline Hydrogel Wound & Skin Care spray, from Innovacyn, is formulated to clean wounds and manage cuts, minor burns, scratches, hot spots and skin irritations. The non-toxic, non-irritating spray can be used around a cat’s eyes, ears, mouth or nose.












Healthy Pet
Ökocat Litter

Healthy Pet’s ökocat natural cat litters offer superior odor control and maximum absorption, with dust-free and clumping options. The line includes: Natural Wood Clumping Litter, Natural Wood Long Hair Clumping Litter, Natural Wood Pine Litter and Natural Paper Dust-Free Litter.









Pioneer Pet Products
Smart Cat Clumping Litter

Smart Cat All-Natural Clumping Litter, from Pioneer Pet Products, is formulated completely from USA-farmed grass and offers a high-performance, lightweight alternative to traditional clay litters. The biodegradable litter is fragrance and chemical free, 99-percent dust free, and provides superior clumping and odor control.










Neater Pet Brands
Neater Scoop

The Neater Scooper, from Neater Pet Brands, is an all-in-one litter system designed to scoop, separate and bag pet waste with minimal mess and maximum sanitation. Quick and easy one-hand operation prevents spills and eliminates the need to touch soiled bags.







Purr Palace
Litter Box Screen

The Purr Palace Litter Box Screen hides a pet’s litter box, while adding a touch of decorative flare to the home. It is available in a black or white laminated surface, with a variety of graphic color choices.









Marshall Pet Products
Earth’s Balance 180XT Cat Urine Extractor

Petmate partnered with renowned cat expert Jackson Galaxy to create an exclusive line of toys for felines. The products developed for the line utilize colors that cats easily see, omits sounds that cats dislike, enhance people-cat interaction and satisfy cats’ different hunting styles.










Jackson Galaxy Cat Toys

Petmate partnered with renowned cat expert Jackson Galaxy to create an exclusive line of toys for felines. The products developed for the line utilize colors that cats easily see, omits sounds that cats dislike, enhance people-cat interaction and satisfy cats’ different hunting styles.






The Kitty Chew Wheel

The Kitty Chew Wheel, from Petstages, helps distract cats from chewing cords, strings, etc., which can be unsafe. The chewy spokes massage gums, and a durable ring helps exercise jaw muscles. Fabric streamers add movement for play appeal.












Natural Balance
LIT Crunchy Cat Treats

L.I.T. Limited Ingredient Treats Crunchy Cat Treats, from Natural Balance Pet Foods, are grain-free and feature limited protein sources. They come in three flavors: Chicken & Potato, Salmon & Potato and Rabbit & Potato. All flavors come in a 2-oz. package.







In Clover
Functional Rewards for Cats

In Clover’s Functional Rewards for Cats are grain free, made in the USA, and have just three calories per chew. The line includes: Smile for dental care, Sleek for skin and coat, Flow for urinary tract health, Slim for weight control, and Spry for respiratory care.














MIDWEST Homes For Pets
Skudo Travel Carrier

The Skudo Travel Carrier, from MidWest Homes for Pets, features snap-lock buckles for quick and easy assembly, carrying handles, and vents for proper circulation and visibility. It is made from durable, easy-to-clean plastic and comes in six sizes.







Bark n Bag
Jetway Collection

Jetway carriers, from Bark n Bag, help pets and their owners travel in comfort and style. They feature front swivel 360-degree wheels and stationary rear wheels for stability, an adjustable shoulder strap that can be used as a pull, and a padded handle grip.












Sure Flap

The SureFeed Microchip Pet Feeder, from SureFlap, only opens when approached by a pet with the right identification microchip or collar tag. The lid slips back to reveal the food and returns once the pet has finished eating.









Drinkwell Stoneware Fountains

The Drinkwell Stoneware Avalon Fountain and Drinkwell Stoneware Pagoda Fountain, from PetSafe, continuously circulate, aerate and filter pets’ water. The easy-to-clean stoneware design of both fountains looks great in the home, and they are available in two colors: red and white.














Bayer Animal Health
Bayer Solution Center

The Bayer Pest Solution Center organizes products into three categories: prevent, treat and control. The prevention section includes K9 Advantix II, Seresto and Advantage II products, while the treatment and control sections feature items such as Advantage Treatment Sprays and Household Fogger.








Natural Chemistry
De Flea Pet & Bedding Spray for Cats

Natural Chemistry’s DeFlea Pet & Bedding Spray for Cats is a naturally based formula made with natural cinnamon oil, clove oil and cedar wood oil. It kills fleas and ticks on contact, and it is fully effective for up to seven days.












Grain-Free Pure Line

The Canidae Grain Free Pure line of premium dog and cat food features fresh meat or fish as the first ingredient, and whole foods like sweet potatoes, peas and chickpeas. It also features probiotics, antioxidants, and omegas 6 and 3 fatty acids.










Created specifically for the independent pet specialty channel, the Nulo FreeStyle line includes low-carb, low-glycemic dry and canned recipes for dogs and cats. The recipes are grain free, feature 80-85 percent meat- and fish-based protein, and are made and sourced in the USA.
















Kanberra Gel
Kanberra Gel Clean & Green Combo Pack

The Kanberra Gel Clean & Green Combo Pack features a 2-oz. jar of Kanberra Gel and a 2-oz. Kanberra Spray. Both the gel and spray take the antiseptic and anti-fungal properties of tea tree oil airborne to attack and degrade mold, fungus and bacteria to purify air.















Dexas International
H-DuO with Collapsible Companion Cup

The H-Duo with Collapsible Companion Cup is a reusable dual-hydration water bottle that is designed to carry beverages for both pet and owner. One chamber can also be kept dry for easy transport of treats or kibble for the pet.












Caitec Corporation
Perch and Go Polycarbonate Bird Carrier

The Perch and Go bird carrier, from Caitec Corporation, provides both the pet and pet owner with a clear view for stress-free travel. Constructed of durable, lightweight polycarbonate, it features front and back stainless-steel doors to provide cross ventilation.













Smart Selects Daily Bird Food Blends

Healthy and balanced, ZuPreem’s Smart Selects Daily Bird Food Blends are formulated with a combination of grains, seeds and fruit that pet birds enjoy. They include essential vitamins and minerals, antioxidants, omega-3 fatty acids and probiotics.










A&E Cage Company
All-Natural Java Wood Bird Toys

Eco-friendly Java Wood Toys are made from recycled retired coffee trees that were previously discarded. The toys are also made with all-natural materials such as loofa, coconut, bamboo, cuttle bone, vine balls, oyster shell and banana leaf.














Birdcam Pro

The Wingscapes BirdCam Pro is an easy-to-use, weatherproof, motion-activated digital camera that is designed to take pictures and video of wild birds on a feeder or birdhouse. It can even send images directly to a computer with an optional Wi-Fi SD card.
















Evanger’s Ferret Food

Evanger’s Ferret Food is a premium diet that meets the nutritional requirements of ferrets by using the maximum amount of meat, complemented with egg, vitamins and chelated minerals. It is available in chicken, beef and turkey recipes, and made in the USA.













Marshall Pet Products
Foaming Waterless Shampoo

Foaming Waterless Shampoo, from Marshall Pet Products, cleans, deodorizes and leaves pets smelling tropical fresh without the use of water, making it perfect for pets that might be afraid of water or those that are difficult to bathe.




















Pets International (Central Garden & Pet)
Kaytee Barn Habitat with Silo

The Kaytee Barn Habitat for guinea pigs and dwarf rabbits features a functioning hay-dispenser silo. A fully opening top door and a hinged wire door in front allows for easy pet access, and a deep base prevents bedding and litter spills.

















Ware Manufacturing
Syclone Spinners

Syclone Spinners, from Ware Manufacturing, offer a kaleidoscope of running fun for critters. Featuring dizzying designs that swirl as the pet runs, the solid running surface is totally tail and toe safe. Syclone Spinners are available in three sizes.









Hikari Sales USA
Saki-Hikari Turtle Food

Saki-Hikari Turtle Food’s odor-stop formula reduces unwanted odor, while helping to maintain clearer and consistently better-quality water. Suitable for most aquatic turtles, the diet features highly balanced nutrients and Hikari Germ to support intestinal flora and immune system health.












BioBubble Pets
Chameleon Cantina

BioBubble’s Chameleon Cantina is ideal for creating a naturalistic environment for pet chameleons. The portable and easy-to-set-up habitat includes a Bioscreen for custom lighting and security, a clear riser with an easy-access screen door, and a removable bottom for easy cleaning.






















Zoo Med
Repti Rapids LED Waterfalls

Zoo Med’s Repti Rapids LED Waterfalls are naturalistic waterfalls that light up a terrarium. Available in five styles—Small Rock, Small Wood, Medium Rock, Medium Wood and Large Rock—they are equipped to allow for independent control of the lights and waterfall pump.
















Rolf C. Hagen (USA) Corp.
Exo Terra Day & Night LED Lamp

The energy-efficient Exo Terra Day & Night LED lamp, from Rolf C. Hagen (USA) Corp., switches from cool, bright day-mode to dim, blue night-mode. The night setting mimics natural moonlight, allowing owners to observe their pet’s nocturnal activities.














Central Pet Aquatics
Aqueon Betta Falls

The Aqueon Betta Falls aquarium features a cascading waterfall powered by Aqueon QuietFlow filtration to continuously supply filtered water. The 2.5-gal. aquarium is available in black or white. It also features frosted panels between chambers and a maximum-fill indicator window.


















Elive Products
Decorative Frame Kits

Elive Products’ Decorative Frame Kits allow aquarium hobbyists to decorate a standard 10-gal. tank to fit their decor. The Decorative Frame Kits simply snap into place on the aquarium, with no tools or moving of the aquarium necessary.













Internal UV Filters

Aquatop SP-UV submersible UV sterilizing filters eradicate and control free-floating microorganisms and pathogens. Easy to maintain, they  require no special plumbing. They feature adjustable flow rate, a germicidal-grade UV bulb and independent power switches for UV light.













Cobalt Aquatics
CA Mysis

Suitable for freshwater and marine fish, Cobalt Aquatics’ highly nutritious frozen CA Mysis shrimp are live-caught with natural gut loads of phytoplankton and other amino acids. An infusion of the company’s S.E.L.C.O. BOOST provides color enhancement, fatty acids and appetite stimulants.














Aquatic Life
Edge LED Aquarium Light Fixture

Aquatic Life’s energy-efficient, all-purpose Edge LED aquarium light fixture features sunrise and sunset functions, built-in moonlights and a three-channel timer. Suitable for freshwater and marine aquariums, the fixture allows hobbyists to independently control the bright-white, mixed-color and blue-moonlight LEDs.

















Billed as the smallest, most silent air pump in the world, COLLAR’s aPUMP from COLLAR produces no noise or vibration, yet it is powerful enough to aerate tanks up to 30 gal.














Look Who’s Happy
Look Who’s Happy made its debut with two natural, U.S.-sourced treat lines manufactured in its own Georgia-based facility. Fetch’n Fillets are jerky treats made from beef, chicken or bison. Tempt’n Tenders feature chicken crusted with carrot, pumpkin, sweet potato or blueberry.







Old Mill Pet Products
Old Mill Pet Products entered the pet industry with the launch of its nature’s bits dog treats. Available in soft and crunchy varieties, nature’s bits treats are 100-percent made and sourced in the USA, and contain high-quality protein as the primary ingredient, with no artificial ingredients, grains or gluten.
























Fresh Breath Display

TropiClean’s Fresh Breath floor display creates an oral-care solution center while conserving valuable retail space. The display includes: TropiClean’s Clean Teeth Gel and Water Additives, along with a cross-promotional $2 coupon for Fresh Breath +PLUS Dental Chews.



















Cardinal Pet Care
Pet Botanics Grain-Free Sample Display

The space-saving floorstand shipper display for Cardinal Pet Care’s 12-oz. sample-size Pet Botanics grain-free dry dog food is designed to inspire trial among pet store customers, without sacrificing space.  Each display houses 24 units, which retail for $1.99.






















The Honest Kitchen
The Honest Kitchen Diets

The Honest Kitchen’s redesigned packaging puts the company’s wholesome approach to pet diets front and center. It highlights the meat or fish source for each recipe, and it clearly indicates the target life stage, as well as distinguishes grain-free from whole-grains diets.















Lincoln Bark

The updated packaging for Lincoln Bark’s Nibbles treats identifies the products as a healthy option for dogs by highlighting the products’ grain-free, gluten-free and non-GMOs ingredients. The packaging also includes a prominent “Made in the USA” message.




















Fromm Family Foods

The Fromm Family Foods website showcases the company’s 110-year history as a family-owned and operated business through archival photos, documentary-style videos and family biographies. The site also features marketing videos, an interactive product guide, and detailed product descriptions, including technical analysis.
















The Company of Animals

The Company of Animals’ website was streamlined to make it easy to learn about the company’s training and behavioral products. Among the site’s useful navigation tools is a drop-down menu of common pet issues that brings visitors to useful information and related products.























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