Cat Fancy and Dog Fancy Retire, Making Room for New Magazines
Cat Fancy and Dog Fancy magazines—which are celebrating their 50th and 45th anniversaries, respectively—will retire in early 2015, making way for two new magazines from I-5 Publishing. Modeled after the media network's successful websites, caster.com and dogster.com, Catster and Dogster magazines will deliver the same relatable and entertaining content for pet lovers.
“Pet ownership worldwide continues to grow," said Kim Huey-Steiner, chief sales officer. "At I-5 we saw the need for content that was relevant and engaging to the ever-increasing pool of pet owners—media that spoke to their passion and commitment and was available at the touch points most relevant to them. With the launch of Catster and Dogster, we are closing the loop: providing 360-degree coverage and support to pet owners no matter where or when they need it.”
The magazines extend the decade-long websites’ reach, engaging more pet owners with vibrant layouts combined with the most relevant topics from top names in the cat and dog world, such as “America’s Veterinarian” Dr. Marty Becker and trainer Victoria Stillwell. The magazines will deliver relatable and humorous perspectives in conjunction with expert advice on products, health, diet, travel and more.
The magazines will be offered bi-monthly, with Dogster’s premiere issue available Feb. 24, 2015 and Catster’s first issue debuting on March 24, 2015.
"Our pets share our lives, and we share our life adventures on social media, websites and magazines," said Melissa Kauffman, senior editorial director. "With Catster and Dogster magazines, we bring all that into our pages with expert advice, pet owners’ opinions, obsessions, confessions, wanna-buy products, and funny photos—everything pet owners want and love. We get it, because we are passionate about pets, too.”