Social Media Spotlight


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Each month, Pet Business offers a look at some notable social media posts from pet specialty retailers, as well as our own commentary on what we think makes these posts work. Here are some recent examples:

 

 

Each month, Pet Business offers a look at some notable social media posts from pet specialty retailers, as well as our own commentary on what we think makes these posts work. Here are some recent examples:

FLASH contest this morning--win a Dirty Dog Doormat ($30.99) by telling us one of our products listed in our DOG... http://t.co/hvFcGmvkJm

— Chuck & Don's (@ChuckandDons) December 4, 2014

 

 

Why it works: Retailers that use social media to its best effect do so by providing customers with an incentive for being an active audience to its broadcasts. By staging flash contests like the one above, which was touted on both Twitter and Facebook, Chuck & Don’s not only encourages customers to regularly check in on its social media feeds, it also engages them to directly respond to its posts. Smartly, the retailer followed up the flash contest post by announcing the winner.

 

 

Do you have an airline approved carrier for your pet? If not, stop by and check out a few of our @Teafco carriers. pic.twitter.com/TDmrF0kRAy

— Nourish Pet Care (@NourishPC) December 3, 2014

 

 

Why it works: Suggestive selling is a tried-and-true sales technique in just about any type of retail store, and smart pet retailers like Nourish Pet Care are extending that approach into social media. By asking the store’s customers/followers if they are prepared to hit the road with their four-legged friends during the holidays, this post surely inspired some pet owners to stock up on travel essentials, including the carriers mentioned.

 

 

 

 

SOUND OFF! Corporate PetSmart in Lawrence, KS: What does that mean for locally owned Pet World? You tell us.... http://t.co/5J7FUhQLQV

— Pet World (@PetWorldKansas) December 2, 2014

 

 

Why it works: Facing new competition from a PetSmart store that is opening nearby, Pet World went directly to its customers for advice—an inspired strategy. By asking pet owners questions such as, “How can we improve?” “How will you choose where to shop?” and “Will you take your business to PetSmart, and why or why not?” Pet World was likely able to glean some valuable insight on how it can effectively meet this new challenge.

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