The Grooming Business Fourth Annual Pet Groomer Survey Reveals the Industry's Challenges and Victories
Brought to you by Grooming Business magazine.
For many business owners, the end of year often ushers in a time of reflection and self-assessment. It’s a time to take stock and evaluate which business practices, products or services proved profitable and which didn’t. It is also time to look ahead and make plans and projections for the upcoming year. In keeping with that mindset, every year Grooming Business magazine reaches out to salon owners to take the industry’s temperature and hear groomers’ assessment of the year past and their predictions for the year ahead.
The results of the 2014 Pet Groomer Survey are in, and as you’ll soon be able to read in the cover story for the December/January issue of Grooming Business, they paint a fairly rosy picture of the industry as a whole. A healthy majority—64 percent—of respondents have had at least moderate revenue growth this past year, as compared to 57 percent the year before, and 55 percent the year before that. Still, many salons are struggling due to a variety of factors, most notably the economy.
Here are a few charts that we weren’t able to include in the print issue that present some interesting snapshots of the grooming business:
Like last year, the economy is the most noted challenge of grooming salons, followed by finding and retaining staff—a fact that is not likely to surprise many in the industry.
Deshedding continues to be the most often added treatment, according to our results. It came in first in last year’s survey as well. Dental care and cat grooming have taken the next two spots on the list for the past couple of years.
You would have to have been living under a rock for the past five years or so to be surprised by these results. Facebook is leading the charge in terms of the avenues grooming salons are using to market their businesses. Company websites trail behind Facebook by 13 percentage points.