Best in Breed

With the 14th-annual Industry Recognition Awards, Pet Business celebrates the most exciting and innovative products in the pet industry.




To say that the 21st century has been good to the pet industry would be an understatement. In fact, pet-related spending among U.S. consumers has more than doubled over just the past 15 years and is expected to surpass $60 billion in 2015, according to the American Pet Products Association. While much of this success has been driven by a record level of pet ownership among U.S. households, the vital role that ongoing innovation in the retail pet care category has played in strengthening the bonds between humans and all things furred, finned or feathered cannot be ignored. Year after year, pet product manufacturers continue to raise the bar on what it means to provide the best possible care to our companion animals, oftentimes making the job of delivering that level of care easier along the way. 

That is why
Pet Business has made it an annual tradition to honor some of the pet industry’s best manufacturers and most ground-breaking products with its Industry Recognition Awards (IRA). Now in its 14th edition, the IRA program highlights innovation in a wide assortment of categories, from dog apparel to aquarium maintenance products. However, products do not represent the only award-worthy efforts put forth by this industry’s manufacturers. With this in mind, Pet Business also includes awards to recognize best-in-class merchandising displays, packaging designs, websites and, for the first time this year, charitable efforts. Congratulations to all of this year’s winners. 

DOG APPAREL

Julius-K9
IDC Multifunctional Dog Vest
The IDC Multifunctional Dog Vest features removable floating foam pads that help dogs stay afloat in water and distribute pressure when lifting the dog on land. When the pads are removed, the vest acts as a neoprene jacket that can protect dogs from the rain, wind and cold.

 

 

Petrageous Designs
Portland Parka
The water-repellent, fleece-lined Portland Parka features full chest coverage, a wide fleece collar with a leash opening, an adjustable Velcro belt at each side, and a faux back pocket. The shell is 100-percent polyester, and the liner is 100-percent polyester fleece with poly fiber fill. 

 

 

DOG BEDS

Soggy Doggy Products
Super Snoozer
Made of soft microfiber chenille, the Soggy Doggy Super Snoozer’s soft noodles massage and support dogs as they snuggle. It features a machine-washable cover and premium pillow inserts made with thick and high-loft polyester filling. Made in the USA, it is available in two colors and three sizes.

 

 

West Paw Design
Pillow Bed with Hemp
The naturally odor-resistant and anti-microbial West Paw Pillow Bed with Hemp combines the comfort of a plush mattress with the ease of a mat. It is made from 55 percent organic hemp and 45 percent recycled polyester, with100-percent recycled IntelliLoft filling made from plastic bottles. 

 

 

DOG BETWEEN-BATH PRODUCTS

Angels’ Eyes
Gentle Tear Stain Wipes
Angels’ Eyes Gentle Tear Stain Wipes help remove dried mucus secretions, discharge and tear stains, reducing the risk of eye irritations and itching caused by foreign matter. The unique formula requires no rinsing and contains no artificial food colorings, corn, wheat or soy. 

 

 

DERMagic
Grooming Spritz
DERMagic Grooming Spritz eliminates odor while conditioning and brightening a dog’s coat. Its formula combines extracts of aloe vera, lemongrass and spearmint, and natural botanicals detangle while promoting healthy skin and a shiny coat. It can be used daily or as often as needed to keep pets fresh. 

 

 

DOG BOWLS

Obe Inc.
ProBowl
The Obe ProBowl features a ceramic bowl and “smart” base that connects to Wi-Fi and measures the amount of food and water consumed. An accompanying iOS app lets pet owners monitor how much and when their dog eats and drinks. It is available in small, medium and large sizes. 

 

 

PawNosh
Zorra Recycled Glass Bowls
PawNosh Zorra bowls are durable recycled glass pet bowls that are made in the USA. Made from 100-percent post-consumer recycled glass, the bowls are completely non-toxic, exceedingly durable and available in three colors. 

 

 

DOG CHEWS

Barkworthies
Australian Gourmet Chews
Each treat in the Barkworthies Australian Gourmet line is made with all-natural, sustainably sourced ingredients from Australian farms. The line of long-lasting canine chews includes cow ears with liver icing, lamb ears with liver icing, salmon skin twists, and beef trachea with kangaroo filling.

 

 

Paragon Pet Products
Whimzees Veggie Sausages & Veggie Strips
Whimzees Veggie Sausages and Veggie Strips use the same ingredients as the original Whimzees line, but with aromatic clove bud oil to promote dental health and provide calcium. Veggie Sausages are available in small, large and extra-large, and Veggie Strips are available in medium.

 

 

DOG COLLARS

FriendshipCollar
Friendship Collars & Bracelets
The Friendship Collection includes both pet collars and matching bracelets in a range of designs and sizes.  Featuring bold colors and patterns, the collar and bracelet sets allow pet owners to display their friendship with their dogs or cats. 

 

 

Leather Brothers
Camo Pattern Collars
The Leather Brothers Camo collection of handcrafted, USA-made nylon collars are available in six patterns—Camouflage, Mossy Oak Shadow Grass Blades Camo, Advantage Wetlands Reversible Camo, Realtree Max-4 Camo, Realtree Max-5 Camo and Realtree APC Pink Camo—and a variety of sizes and styles featuring black hardware. 

 

 

DOG CRATES

Richell USA
Flip to Play Crate 
The Flip to Play Pet Crate is a combination crate and playpen for pets. As a crate, it secures pets with a built-in wire top and lockable door. To create a separated playpen, simply flip the top outward and use the doggy door as a divider. 

 

 

DOG FOOD - CANNED

Bravo!
Canine Café
Bravo! Canine Café recipes feature real meat as the first ingredient. They are grain and gluten free, and fortified with healthy ingredients like cranberries, turmeric and dried green-lipped mussel. The easy-to-open canned diets for dogs include three fricassees and three dinner options.

 

 

Kent Pet Group
By Nature Active Defense+ 
By Nature Active Defense+ canned recipes are 95-percent real meat, poultry or fish, with no grains or carbohydrates from grains to prevent digestive issues and promote protein intake. The 13-oz. cans come in: Chicken & Lamb, Chicken & Chicken Liver, Salmon & Turkey, and Tuna, Chicken & Chicken Liver.

 

 

DOG FOOD - DRY

Canidae
Under the Sun
Under the Sun dry dog foods contain quality proteins, including farm-raised poultry and lamb. The line, which is made in the USA, also includes farm-fresh fruits and vegetables. Grain-free options include Adult and Weight Management formulas, and the Original formulas are available in Adult and Puppy varieties.

 

 

The Honest Kitchen
Revel Dog Food
Revel Dog Food is an affordable yet high-quality recipe that contains a variety of dehydrated whole-food ingredients, including free-range chicken, organic whole-grain barley, organic flax, organic carrots and green peas. Pet owners simply mix the food with warm water, wait three minutes and serve. 

 

 

DOG FOOD – FREEZE DRIED

Sojourner Farms
Sojos Wild Dog Food
Sojos Wild freeze-dried dog food recipes feature a blend of vegetables and fruits that complement nutrient-dense proteins. The easy-to-prepare line is made without grains and GMOs, and contains no added sugar, salt or artificial ingredients. It is available in Free-Range Venison, Wild Boar and Wild-Caught Salmon varieties.

 

 

Stewart by MiracleCorp
Raw Naturals Fresh to Home Freeze Dried Puppy Formula
Stewart Raw Naturals Fresh to Home Freeze Dried Puppy Formula is made in the USA with human-grade, wholesome ingredients—including chicken as the No. 1 ingredient. Enriched with DHA, calcium and antioxidants, it is grain, by-product and gluten free, and cold pasteurized for added safety.

 

 

DOG FOOD TOPPERS

Frenchie’s Kitchen
Tasty Toppers for Dogs
Formulated to provide whole food nutrition to dogs when added to kibble, Tasty Toppers feature all-natural ingredients that provide a boost of vitamins and minerals without adding many calories. Sold frozen, they are available in two recipes: Chicken and Veggies Stew, and Grain-Free Turkey and Veggies Stew.

 

 

DOG GROOMING - HOME

Groomers Helper
Dog Fashion Spa Line
Dog Fashion Spa is a comprehensive line of premium pet grooming supplies, including shampoos and conditioners with botanical extracts; fragrances featuring essential oils; skin and coat lotions; static-free brushes; calming aromatherapy oils; non-toxic nail polish and glass nail files; cleansing eye pads; soap-infused wash sponges; and cotton dog bathrobes.

 

 

Groom Genie
Groom Genie Brushes
The Groom Genie features a unique bristle design that works through tangles without pulling or cutting. The light-colored base and bristles make it easy for owners to see flea dirt, and the handle-less, paw-shaped design provides a better grip. It is available in small and large sizes.

 

 

DOG GROOMING - PROFESSIONAL

Andis
Pulse ZR Cordless Clipper
The Andis Pulse ZR detachable blade clipper combines the convenience of a cordless with the power of a corded clipper. Delivering up to two hours of continuous cutting without losing power, it has a rotary motor with five speeds ranging from 2,500 to 4,500 strokes per minute. 

 

 

Groomers Helper
Tub Insert
The Groomers Helper tub-insert system, developed with PetLift, is designed to protect groomers and pets during bathing. It gives groomers easier access to pets in the tub, thus making for a more pleasurable experience for both. It offers two levels for small and large dogs. 

 

 

DOG HARNESSES

EzyDog
Bubblegum Chest Plate Harness
The Bubblegum Chest Plate Harness features a unique EVA foam-rubber chest plate in the design. It forms to the dog’s chest for an ergonomic fit, resulting in comfort for the dog and control for the owner. It incorporates reflective stitching and includes a detachable car restraint. 

 

 

Ruffwear
Web Master Pro
The Web Master Pro is a durable lift-and-assist harness designed with input from professional avalanche and search and rescue teams. The professional-grade harness features all-metal hardware, an oversized handle, two points of leash attachment and two low-profile pockets with weatherproof zippers.

 

 

DOG HEALTHCARE PRODUCTS

Cardinal Pet Care
Remedy+Recovery Stay Rite Xtra Strong Inflatable Recovery Collar
Remedy+Recovery Stay Rite Xtra Strong Inflatable Recovery Collars are super strong and puncture resistant, but soft and cozy enough for dogs to sleep in. They feature double-welded seams to prevent air leaks, attach easily to a collar to prevent twisting, and give dogs a clear field of vision.

 

 

Suitical International
Recovery Suits
The breathable and lightweight Suitical Recovery Suit reduces stress and discomfort, and protects wounds, bandages and areas of irritation. It can also be used for dogs in heat or suffering from light incontinence. Developed with veterinarians to fit a pets’ body shape, it comes in different sizes and designs.

 

 

DOG HOUSE TRAINING PRODUCTS

The Green Pet Shop
Bamboo Training Pads
Bamboo Training Pads have an absorbent bamboo core that makes them virtually leak-proof and prevents tracking. Each pad holds more than 3.5 cups of liquid and naturally neutralizes offensive urine odors with quick-dry technology. They are treated with a naturally scented canine attractant to encourage dogs to use them.

 

 

Puppy Pad Wizard
Puppy Pad Wizard
The Puppy Pad Wizard offers the convenience of storing used puppy pads without unwanted odor. A spring-loaded drawer helps keep hands clean and dry while disposing the pads, and a built-in deodorant spray mechanism neutralizes odors. It comes with an 8-oz. bottle of deodorant and 30 bags.

 

 

DOG LEASHES

Envision Inc.
PetNV Reflective Leashes
PetNV reflective leashes pair the highest-quality reflective material available with high-strength webbing. They reflect light up to 1,500 times brighter than white fabric. Made of durable vinyl infused with prismatic technology, the waterproof products are made to withstand high force. They are available in five vibrant colors.

 

 

Flexi
DESIGN Retractable Leashes
DESIGN Retractable Leashes are finished with a colorful dot design on the casing and feature matching brake-control buttons and tape-guidance slot. They are available in blue, pink, yellow and green, with sizes XS, S, M and M/L for both tape and cord models. 

 

 

DOG SHAMPOOS & CONDITIONERS

Absorbine
ShowSheen Woof Pouf & UltraShield Green Woof Pouf

The ShowSheen Woof Pouf’s built-in Ordenone soap beads help eliminate tough odors, while the UltraShield Green Woof Pouf contains soap beads made from natural herbal extracts that repel fleas and ticks. Both offer a no-mess, one-hand solution for dog bathing and last for up to 15 washes.

 

 

EQyss
Premier Shampoo & Conditioner
EQyss Premier Shampoo and Conditioner are formulated with natural botanicals to enhance shine, volumize coats and repel dirt. They are free of oil, silicone, alcohol, synthetic polymers, wax and harsh detergents, and they rinse easily with less water. The cruelty-free, environmentally friendly formulas are made in the USA.

 

 

DOG SKIN & COAT CARE PRODUCTS

Davis Manufacturing
MoJo! Hair Detangler
MoJo! Hair Detangler is especially effective on coats that are challenging to keep manageable and snarl-free. Fragrance-, dye- and paraben-free serum contains silk proteins to leave coats with a silky, soft finish and lasting shine, and it quickly works through mats and tangles for easy combing and brushing. 

 

 

PetAg Well Group
Fresh ‘n Clean Skin & Coat Essentials
Each of the shampoos in the Fresh ‘n Clean Skin & Coat Essentials line was developed to address a particular skin or coat issue—from dry, itchy skin to hot spots. Formulas include: Dandruff Shampoo, Calming Hot Spots Shampoo, Hypoallergenic Shampoo, Soothing Itch Relief Shampoo, and Purifying Medicated Shampoo.

 

 

DOG SUPPLEMENTS

Grizzly Pet Products
Krill Oil
Grizzly Pet Products’ Krill Oil is a powerful antioxidant pet supplement that is sustainably harvested from Antarctica and certified by the World Wildlife Fund. Extremely concentrated, it is available in 4- and 8-oz. bottles that will last a 50-lb. dog approximately two months and four months, respectively. 

 

 

Herbsmith
Senior Dog Wisdom
Senior Dog Wisdom is a veterinarian-developed formula that helps to maintain healthy mental function in aging dogs. It provides nutrients such as alpha lipoic acid, L-carnitine and phospholipids to help dogs exhibiting signs of diminished mental function, such as confusion, disorientation, forgetfulness and difficulty sleeping.

 

 

DOG TOYS - CHEW

Ethical Products
Super Safe Silicone Toy Line
Super Safe silicone dog toys are perfect for small dogs, puppies and non-aggressive chewers. Tested and approved for quality and safety, they are non-toxic, BPA- and phthalate-free, bacteria resistant and freezer safe. The toys use FDA-approved materials and pass children’s toy safety standards (ASTM and CPSIA). 

 

 

Multipet
Vive Velvet Covered Vinyl Toys
Made from a combination of velvet and vinyl, the unique texture of Vive Dog Toys makes them easy to pick up and grab.  They emit a high-pitched squeak to entice play and can be used indoors and out. Available in shapes such as a football, bone, tire and ball. 

 

 

DOG TOYS – FETCH

iFetch
iFetch Too!
The iFetch Too! is an interactive, automatic ball-launcher for medium to large dogs.  It launches the ball 10, 25 or 40 feet and can be set to launch at random to keep pets guessing. It features a rechargeable battery and three 2.5-inch balls that are non-abrasive on teeth. 

 

 

Worldwise
goDog Retrieval Toy Line collection
The goDog Retrieval Toy collection combines the durability of goDog products with the fun of interactive toys. Included in the line are: the Canvas Dragon Dummy and SlingShot Dragon, the Erratic Tennis Ball, a soft flying disc constructed with Chew Guard Technology, and the Sonic Stick.

 

 

DOG TOYS - PLUSH

Petsport
Canvas Toy Collections
Petsport’s eco-friendly canvas toy line includes: Canvas Crawlers, a set of four bug-shaped toys; Forest Friends, a set of three double-stitched canvas toys; the Safari Suede collection, a set of three faux suede and canvas toys; and Bushy Buddies, fun tug-and-toss toys made from canvas, corduroy and chenille.

 

 

ZippyPaws
Squeakie Emojiz
The Squeakie Emojiz line is perfect for today’s Internet-obsessed pet owners. It comprises stuffed toys in the shape of seven of the most popular emoticons. Each toy features two round squeakers that make them as engaging to pets as they are to humans. 

 

 

DOG TOYS - TUG

Cycle Dog
Ecolast Springy Snake
The Ecolast Springy Snake is a recycled rubber toy that is designed to spring back during play. When tugged, it goes from six inches round to 10 inches stretched. Designed to roll and float, it is also great for playing fetch on land or in the water.

 

 

Mammoth Pet Products
Flossy Chews Extra Braided Rope Tugs
Flossy Chews Extra Braided Rope Tugs are up to 30 percent stronger than regular rope toys and help dogs maintain good dental hygiene while playing, tossing, tugging and flossing. They are made from premium materials for dogs of all sizes.

 

 

DOG TRAINING PRODUCTS

Motorola 
WIRELESSFENCE25
The Motorola WIRELESSFENCE25 keeps dogs from straying both at home and while traveling. It uses a small, wireless transmitter that creates a circular boundary and features both a tone-only mode and 15 levels of static correction, from very gentle to firm.

 

 

Starmark Pet Products
Pro-Training 
Quicker Clicker
The Pro-Training Quicker Clicker features an easy-to-press, raised dome for faster clicking, and a cylindrical shape that is comfortable and easy to hold. It can be clipped to a pocket or belt, freeing hands for precision attention training, and produces a clear, crisp sound to create a consistent marker.

 

 

DOG TREATS

Dogs Love Kale
Dogs Love Kale Treats
Dogs Love Kale treats are wheat- and grain-free and made with super-antioxidant kale, chickpea flour, rosemary, flaxseed and organic, human-grade proteins. They are 100-percent sourced and made in the USA, and include no animal by-products. Flavors include chicken-blueberry, beef-carrot, and turkey-sweet potato. 

 

 

Vetscience LLC
Fruitables BioActive Treats
The Fruitables BioActive line includes: BioActive Complete Joint Care, which supports joint health while addressing inflammation; BioActive Soft & Glossy Coat, which blends omega 3s with antioxidants; and BioActive Fresh Mouth Dental Chews, which features a firm scrubbing texture that allows the tooth to sink into the treat.

 

 

CAT BOWLS

Loving Pets
Pesce Dolce Diner for Cats
The Pesce Diner features an extremely durable, pebbled polycarbonite fish-shaped base that holds two removable, bacteria-resistant stainless steel bowls. Removable skid-free rubber feet help ensure quiet, spill-free dining. It is available in one-pint or one-quart sizes in blue or purple. 

 

 

CAT CARRIER

Petmate
Jackson Galaxy Base Camp Carrier
The Jackson Galaxy Base Camp Carrier encourages cats to play in and around the carrier and desensitizes cats to the stress of traveling. It is compatible with all Jackson Galaxy Cat Crawls, and tunnels can attach to up to three sides. It includes the carrier and one mesh tunnel.

 

 

CAT COLLARS

Coastal Pet Products
Safe Cat Glow in the Dark Adjustable Breakaway Collar
The Safe Cat Glow in the Dark Adjustable Breakaway Collar absorbs light during the day and glows all night. It is made with a pivoting breakaway buckle that releases if the cat gets caught, providing optimal safety. Available in five patterns, it adjusts from 8 in. to 12 in. 

 

 

CAT FOOD

Nature’s Variety
Instinct Ultimate Protein
Instinct Ultimate Protein delivers pure, protein-packed nutrition based on a pet’s ancestral diet. The highly digestible and palatable diet is a unique high-protein, grain-free kibble that is made with only real chicken and absolutely no rendered meats, chicken meal or by-product meal. 

 

 

CAT FURNITURE

P.L.A.Y. 
Leeloo Cat Scratcher
The Leeloo Cat Scratcher from P.L.A.Y. is a reversible scratcher in an infinity shape that offers a cat an alluring place to scratch and lounge. It is made with FDA-certified corrugated recycled paper and features high-quality, durable fiber patterns that prevent excessive fiber shedding.

 

 

CAT LITTER

Healthy Pet
ökocat Soft Step Litter
The newest edition to the ökocat natural cat litter line, ökocat Soft Step is made from extra-lightweight, fine-wood granules that are perfect for de-clawed cats, seniors and kittens. Similar to the texture of clay litter, Soft Step makes it easy to transition cats to a natural, eco-friendly litter.

 

 

Precious Cat
Health Monitor Everyday Litter
Health Monitor Everyday Litter is a scoopable litter that features a consistent particle size to help monitor a pet’s health. Cat owners can weigh their cats’ urine balls using an included scale and chart to check for increased urination—a sign of kidney compromise, diabetes and hyperthyroidism. 

 

 

CAT LITTER MAINTENANCE & ACCESSORIES

Doggie Walk Bags
Kitty Waste Bags
Designed to make litter box cleanup easier, the Kitty Waste Bags line includes rolls of bags, bulk bags and dispensers. The tie-handle rolls of bags are available in both scented and unscented four- and six-roll packs, and the in-home dispensers can be wall-mounted.

 

 

CAT SUPPLEMENTS

Tomlyn
Pre & Probiotic Supplements
Tomlyn’s Pre & Probiotic supplements support balanced microbial flora and intestinal health in cats. The flavorless, odorless and easy-to-digest supplement is in the form of water-soluble powder for easy feeding, and comes in individually sealed packets that keep out moisture. 

 

 

CAT TOYS

OurPets
Catty Whack
The Catty Whack is an electronic toy that captivates cats with a feathery game of hide and seek. When switched on, a feather wand darts in and out of each of five holes while the toy emits a proprietary electronic RealMouse sound.

 

 

Worldwise
Petlinks Flitter Fly
The Petlinks Flitter Fly blows colorful butterflies and feathers around a clear bowl with a gentle fan that is safe for cats. The fan speeds up, slows down and occasionally stops to captivate cats’ attention. An auto-shutoff feature helps preserve the life of the included batteries.

 

 

CAT TREATS

Vets Plus
Smart Kitty USA
Smart Kitty USA is a veterinarian-formulated line of gluten- and soy-free supplements and treats. The supplements address the most common conditions in cats, with grain-free formulas for hairball management, urinary tract support and l-lysine. The treats contain probiotics and ingredients to support dental health. 

 

 

CATNIP

Imperial Cat
Cat’n Around Catnip Bubbles
Cat’n Around Catnip Bubbles are non-toxic, dye-free and infused with potent Imperial Cat Catnip. Users simply pull out the wand and blow through the ring to create floating bubbles for their cat to chase and pop.

 

 

Trust Fund Pets
Kitty Kush Catnip
Kitty Kush Catnip features a built-in catnip grinder that allows cat owners to deliver fresh, all-natural catnip, releasing the herb’s essential oils without the usual mess and pinching required with loose-leaf products. 

 

 

DOG/CAT BEHAVIORAL PRODUCTS

Dog Rocks
Pet Remedy De-Stressing & Calming Line
Pet Remedy natural de-stressing and calming products feature a blend of essential oils that calm anxious or stressed pets. The products are water based with a pH-neutral formula, so they can be used on bedding, carpet and soft furnishings, in the car, or directly on the pet’s coat.

 

 

DOG/CAT CARRIERS

MidWest Homes for Pets
Spree Carriers
Designed completely around the safety, security and comfort of pets, Spree Pet Carriers can be assembled without tools in four simple steps. They are durable, easy-to-clean and come in three bright colors (red, blue and green) and two sizes (19 in. and 22 in).

 

 

DOG/CAT FEEDERS & FOUNTAINS

Petsafe
Current Pet Fountain
The Current Pet Fountain uses an activated carbon filter that removes bad tastes and odors from tap water, encouraging pets to drink more fresh water. The low-voltage submersible pump constantly circulates water through the bowl and filter, keeping it fresh. It is available in 40-oz., 80-oz. and 120-oz. sizes.

 

 

DOG/CAT FLEA & TICK CONTROL

PetEdge
Insect Shield for Pets Collection
The Insect Shield for Pets collection features an assortment of repellent products with built-in bug protection, including blankets, reversible beds, exercise pens, cots, cargo seat covers, premium tees, lightweight hoodies, safety vests, bandanas and neck gaiters. Insect Shield clothing and gear repels mosquitoes, ticks, flies and fleas.    

 

 

DOG/CAT FOOD LINES

Natural Balance
Wild Pursuit
The Wild Pursuit grain-free line of wet and dry food for dog and cats is made with minimally processed, freeze-dried raw pieces of high protein mixed with kibble. The formulas contain protein sources like guinea fowl, quail and walleye, and kibble that supports healthy skin, coat and digestion. 

 

 

WellPet
Wellness TruFood
The Wellness TruFood grain-free line is made with whole foods blended by hand and baked in small batches to create nutrient-rich meals for dogs and cats, featuring whole prey protein, fruits and veggies. The line includes Baked Blends, Tasting Pairings Wet Food, RAW Goodness treats and CocoChia Bakes treats. 

 

 

DOG/CAT STAIN & ODOR REMOVAL PRODUCTS

Nature’s Pillows
Urine Gone Stream Clean
Urine Gone Stream Clean uses enzymes to remove pet stains and odors from a variety of surfaces. The enzymes work to break down the stains and odors so that pets will not remark or respray. A new point-and-stream delivery system allows pet owners to effectively clean without physical strain.

 

 

BIRD FOOD

F.M. Brown’s Sons, Inc.
Tropical Carnival Zoo-Vital Extruded Avian Diets
Tropical Carnival Zoo-Vital Extruded Avian Diets have 100 percent nutrition in every bite. The whole grain, rice-based formula is corn, wheat and soy free, and contains the company’s Attract Super Bites, which are nutritious and dense shapes made from healthy veggies and fruits. 

 

 

BIRD TOYS

Caitec Corporation
Window Play Center
The Window Play Center allows birds to enjoy a view of the outdoors safely through clear, sturdy polycarbonate plastic while also protecting the owner’s window from damage. It includes a perch, hanging toy and food/water bowls. It fits nearly any window and is safely secured with strong suction cups.

 

 

WILD BIRD

Global Harvest Foods
Audubon Park Songbird Selections
Audubon Park Songbird Selections is a vitamin- and mineral-enhanced line of wild bird food created to meet the changing needs of backyard birds. It contains songbirds’ favorite seeds, topped with an oil-based, nutrient-rich coating to provide the vitamins, minerals and essential fatty acids they need. 

 

 

SMALL ANIMAL BEDDING

Vitakraft Sunseed
​Fresh World Multi-Pet Strength Bedding 

Fresh World Multi-Pet Strength Bedding absorbs up to three times its weight in moisture, is 99.5 percent dust free, and includes a unique combination of natural ingredients that eliminates odors by neutralizing the ammonia found in pet urine for up to 14 days. 

 

 

SMALL ANIMAL FOOD/TREATS

Marshall Pet Products
Bandits Freeze Dried Ferret Treats 
Formulated with single-source, whole animal protein, Bandits Freeze Dried Ferret Treats are perfect for ferret owners who want to supplement their pet’s diet with raw meat. These grain- and gluten-free crunchy, bite-sized morsels contain no antibiotics, hormones, preservatives or rendered by-products. The treats are available in rabbit, turkey and duck.  

 

 

Oxbow Animal Health
Simple Rewards
The Simple Rewards treat line features new varieties made with all-natural fruits, vegetables, herbs and hay. The recipes do not have added sugars, artificial colors or preservatives. The bite-sized pieces are easy to feed and are a fun source of enrichment.

 

 

SMALL ANIMAL GROOMING

Fetch…for Pets!
Arm & Hammer Grooming Collection
The ARM & HAMMER line of small animal grooming products is powered by baking soda and includes shampoo, as well as waterless shampoo spray, deodorizing spray, grooming wipes and ear pads to maintain a sleek and shiny coat and to keep pets clean and healthy in between baths.

 

 

SMALL ANIMAL HABITATS

Central Garden & Pet
Kaytee CritterTrail Quick Clean Habitat
The Kaytee CritterTrail Quick Clean Habitat can be used for hamsters, gerbils or mice and is designed for easy maintenance with CritterTrail Bedding Tray cartridges. The expandable design features narrow wire spacing, secure side-lock latches, front and top doors, a premium side-mount water bottle, exercise wheel and food dish.

 

 

SMALL ANIMAL TOYS

Marshall Pet Products
Bear Rug
Made with soft, washable fleece, the Bear Rug offers ferrets a cozy place to nap or play hide and seek. Multiple ferrets can slip through openings in each paw and the bear’s mouth. It can be used inside or outside the cage and is great for all small pets. 

 

 

HERPTILE HABITATS

Central Pet Aquatics
Zilla Premium Aquatic Turtle Kits
Zilla Premium Aquatic Turtle Kits feature a chamfered-front, open-topped glass terrarium; premium mini heat and UVB lighting; and a naturalistic basking and climbing surface that doubles as a filtration unit. Aquatic turtle food, reptile water conditioner and a setup guide are also included.

 

 

Zoo Med Labs
ReptiBreeze LED Deluxe
The ReptiBreeze LED Deluxe cage is an open-air, black, rust-resistant aluminum screen cage with a full acrylic front door for optimum animal viewing and a removable slide-out tray for easy cleaning. It includes built-in, touch-activated LED lights in the top panel with three optional color settings. 

 

 

HERPTILE HABITAT ACCESSORIES

Kinn
K-Rex Kleanbowl
The K-Rex Kleanbowl for reptiles features a biodegradeable, disposable bowl that fits into a steel bowl frame. Weighted to reduce tipping and spilling, the bowl’s low profile is designed for easy access while preventing contamination from substrate.  

 

 

HERPTILE LIGHTING

Central Pet Aquatics
Zilla Mini Heat & UVB Fixture
The Zilla Mini Heat & UVB Fixture combines essential heat, UVB and visible light in a single compact unit. Built-in reflectors provide increased heat and UVB penetration to create a healthy environment. The unit accommodates energy-saving Zilla Mini Compact Florescent and Mini Halogen bulbs.

 

 

Rolf C. Hagen
Exo Terra Scorpion Light
Exo Terra two-watt Scorpion Light creates a nocturnal ambience that encourages nighttime behaviors among invertebrates. It lights up some spider webs, instigates spider mating behavior and makes certain scorpions, spiders and insects glow in the dark.

 

 

AQUARIUMS

Central Pet Aquatics
Aqueon Aqua Springs Glass Desktop Aquarium
The Aqua Springs is a frameless glass aquarium that has a water feature incorporating and concealing QuietFlow Power Filtration and LED lighting. The kit comes with a removable decorative plant, a live plant adapter ring, Aqueon Medium Replacement Filter Cartridge, Tropical Fish Flakes and Water Conditioner.

 

 

Elive
IFALOS Aquariums
IFALOS aquariums are made with extra-clear, low-iron glass, with furniture that has a marine-grade plywood core finished with Italian and Austrian laminates. The aquariums are lit with 54-watt mogul-based LED lights that come in freshwater or marine spectrums. They are available in six styles and a multitude of colors. 

 

 

AQUARIUM ACCESSORIES

Aquatop 
DTG Digital Aquarium Thermometers
The DTG Digital Aquarium Thermometers (DTG-15 and DTG-25) make it easy to monitor any size aquarium’s temperature with large, highly visible LCD displays. They feature sleek, compact designs and are accurate to +/- 2 degrees Fahrenheit. The DTG-15 is fully submersible and the DTG-25 is mounted externally. 

 

 

AQUARIUM DECOR

Zoo Med Labs
Betta Bling Décor
The Betta Bling Décor line comprises decorative pieces that are specifically sized for betta tanks. Available in 12 styles, their interactive designs allow fish to swim through bamboo, tiki masks, and hoops held by divers, mermaids and hula girls. Included suction cups prevent them from moving around.

 

 

AQUARIUM FILTRATION

Boyd Enterprises
Chemi-Pure Blue Nano Packets
Chemi-Pure Blue Nano packets are all-in-one aquarium filtration media packets that each treat up to five gallons of water. They reduce organic compounds, odors, phenols, toxins, medications, dissolved metals, phosphates and silicates, and their high-capacity pelletized activated carbon has a very low ash content and rinses clean quickly. 

 

 

AQUARIUM FOOD

Mars Fish Care North America
API Fish Food
API Fish Food diets contain a nutritionally enhanced protein to ensure the maximum absorption of nutrients. As a result, fish release less ammonia, for cleaner, clearer water. The line includes Marine Flakes, Cichlid Pellets, Algae Eater Wafers, Goldfish Flakes, Betta Food, Tropical Flakes and Bottom Feeder Shrimp Pellets.  

 

 

Zoo Med Labs
Can O’ Bloodworms & Can O’ Cyclops
Can O’ Bloodworms and Can O’ Cyclops are convenient, high-protein foods that are cooked in the can to preserve nutrients. Can O’ Bloodworms is suitable for feeding aquarium invertebrates and fish, while Can O’ Cyclops is ideal for fry, invertebrates and fish with small mouths.

 

 

AQUARIUM LIGHTING

Aquatic Life
PULSE Reef LED Marine Fixture
The PULSE Reef LED Marine Fixture uses a built-in controller to produce high PAR for reef aquariums. With 275 watts of power, the fixture has a low-profile, Euro-style design and features a built-in computer and timer that can be programmed to control the unit’s various functions. 

 

 

AQUARIUM MAINTENANCE

Python Products Inc.
The Python HOOK
Designed for use with the Python No Spill Clean and Fill, the Python HOOK makes routine water changes easier and faster by seamlessly integrating onto the switch for a hands-free experience. It is constructed with the highest-quality,  American-made, BPA-, arsenic- and lead-free materials.

 

 

CHARITABLE CAMPAIGN

Fluff & Tuff
Dog toy company Fluff & Tuff’s #igiveafluff social-media campaign invited customers and retailers to share their photos using the “igiveafluff” hashtag on Facebook, Twitter and Instagram. In return, the company made a toy donation to shelter dogs, on behalf of campaign participants’ dogs, for each post. 

 

 

COMPANIES TO WATCH

Canagan
Although it is a British-based company, Canagan manufactures its lineup of grain-free pet food—which is exclusive to independent pet stores—in the USA with locally sourced ingredients. Inspired by a pet’s ancestral diet, the foods feature high meat content, vegetables and botanicals. 

 

 

Nutram Pet Products
Nutram Pet Products’ balanced and optimized pet food lines are carefully crafted by a team of nutrition experts. The highly digestible recipes feature healthful ingredient combinations that bolster the various benefits from each ingredient. They are 100-percent preservative, filler and hormone free, and most have a low-glycemic index. 

 

 

MERCHANDISING DISPLAYS

Look Who’s Happy
Pre-Packed Floor Display
The Look Who’s Happy brightly colored, pre-packed floor display comes with 36 re-sealable pouches—18 Fetch’n Fillets and 18 Tempt’n Tenders—to stock and display on provided J-hooks. To complement the display, window clings, consumer and retailer brochures, point-of-purchase counter mats and shelf talkers are also available to retailers. 

 

 

PACKAGING REDESIGN

Dogswell
Dogswell redesigned the packaging for several of its food and treat lines to help pet owners more easily identify which recipe and proactive health benefits are the best choice for their dogs. The new packaging features a large product window and photography on the front of the package.

 

 

Emerald Pet Products
Emerald Pet Products updated the packaging of its Smart n’ Tasty Feline Dental Treats and Little Duckies dog treats for better brand recognition across the complete line of products. The design highlights the Smart n’ Tasty logo and an outdoor color scheme distinguishes the brand on pet store shelves. 

 

 

WEBSITE DESIGN

Planet Dog
PlanetDog.com & PlanetDogRetailer.com
Planet Dog’s upgraded websites feature substantially re-designed layouts that make it easier for consumers and retailers to navigate. They offer a secure, easy-to-use e-commerce platform, vibrant downloadable images, product descriptions and recommendations, user reviews, a comprehensive retailer locator, and expansive educational resources for consumers and retailers. 

 

 

Tuffy’s Pet Foods
NutrisourcePetFoods.com
The redesigned NutriSource Pet Foods website gives retailers access to information necessary for recommending customized pet diets. It lists all of the ingredients, guaranteed analysis, nutrient profiles and feeding guidelines for the company’s recipes. In addition, a Product Selector provides recommendations based on information about a visitor’s pets. 

 

Edit ModuleShow Tags

Archive »Related Content

Petco Names New CEO

Brad Weston will succeed Jim Myers early next year.

Phillips Promotes Within Sales Leadership Team

As part of its newly formed commercial leadership team, Phillips Pet Food and Supplies has made several promotions within the sales management group.

On the High Wire

Four single-unit pet specialty retailers reveal how they are stepping up to overcome the challenges facing small, independent pet stores in today’s rapidly evolving marketplace.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags