Pet Industry All-Stars

Pet Business celebrates the best that the pet care category has to offer with the 15th-annual Industry Recognition Awards.



It was another year of growth for the pet industry, which is expected  to surpass the $62-billion mark by the end of 2016, according to the American Pet Products Association. While much of this success can be attributed to the continued trend toward treating pets as valued members of the family, manufacturers have also played a key role by making pet ownership easier and more fun for consumers while giving pet stores the opportunity to stand out in a very competitive retail landscape by keeping assortments fresh and engaging.

With this in mind, each year Pet Business honors the industry’s standout products with our Industry Recognition Awards (IRA). Now in their 15th year, the IRAs are selected by the Pet Business editors after scouring the industry for the most exciting and functional products on the market, as well as worthy candidates in categories such as best packaging redesign and best vendor website.

And the 2016 Industry Recognition Award winners are…



Fido Pet Products
An ultra-comfortable and light piece of apparel, the AiryVest, from Fido Pet Products, doesn’t sacrifice fashion or function. It is reversible for additional style, and the jacket packs down into a compact pouch for storage and transportation. The AiryVest is ideal for use during fall, winter and spring weather.



Rubie's Pet Shop Boutique
2016 Pet Costume Collection
With its 2016 collection, Rubie’s Pet Shop Boutique combined traditional favorites with exciting new designs, including a variety of costumes based on popular characters from the year’s hottest movies, such as Star Trek Beyond, Ghostbusters, Batman v Superman: Dawn of Justice and Captain America: Civil War.




Arlee Pet Products
Rover Rest, Sleepy Dog & Doggy Décor Beds
Exclusive to the pet specialty channel, Arlee Pet Products’ Sleepy Dog, Rover Rest and Doggy Décor bed collections each feature specific bed styles and constructions incorporating Thermatec self-warming technology and Ortholux orthopedic fill to fulfill the physiological needs of pets and the fashion sense of pet parents.



Pup IQ
Luxe Pup, Smart Pup & Posh Pup Collections
Pup IQ, a new brand from the creators of BuddyRest Pet Products, introduced three American-made pet bed collections that emphasize durability and function. All of the beds are machine washable and feature double stitching, Kevlar Smart Thread, removable covers, extra-long u-shaped zippers and high-quality Cloud Fluff fill.




Natural Scents Colognes
Natural Scents colognes, from Bio-Groom, are infused with organic, cold-pressed baobab protein to nourish the coat, promote skin cell rejuvenation and protect skin from free-radical damage. They provide long-lasting shine, continuous hydration and anti-inflammatory properties. Available in Pink Jasmine, Lemongrass and Verbena, Tuscan Olive and Desert Agave Blossom scents.



Espree Waterless Baths
Espree Waterless Baths safely and effectively remove excess oil, dirt, odor and stains and can be used between baths to clean up accidents, faces and paws. They are available in 24-oz. bottles in Oatmeal Baking Soda, Perfect-Calm Lavender, Aloe Oat, Puppy and Clean Cat formulas.




Luxe Craft Collection
The Luxe Craft Collection, from Indipets, combines durable, dishwasher-safe stainless steel bowls with wooden and metal handcrafted frames and stands in a variety of designs. The stainless steel interiors are bacteria resistant and easy to clean, while the elevated bowls minimize physical stress and help ease digestive problems.



Rock 'N Bowl
The Rock ‘N Bowl, from PAW5, is a puzzle feeder that requires dogs to paw and nudge the bowl to get to their food, which is poured through the top and into a hidden compartment. It breaks down to three dishwasher-safe parts and holds four cups of food.




Cardinal Pet Care
Simply Salmon Strips & Simply Salmon Cutlets
Cardinal Pet Care’s Pet Botanics Simply Salmon Strips and Simply Salmon Cutlets are made with 99 percent fresh-caught salmon and one percent sea salt, used in the smoking and drying process. They contain no antibiotics, hormones or artificial flavors, and they are loaded with omega fatty acids.



Loving Pets
Totally Grainless Dental Care
The unique pinwheel shape of Totally Grainless Dental Care treats, from Loving Pets, helps clean tartar and massage gums. Available in peanut butter and mint flavors, their palatability ensures that pets get the oral hygiene benefits they need. Made in the USA, the treats are grain and gluten free.




Dexas International’s MudBuster is a hand-held device that provides quick and easy cleaning of a dog’s dirty paws. To use it, simply pour a little water into the cylinder, then guide the dirty paw in and twist back and forth. Available in four bright colors and three sizes.



Kooper + Co
ShedTek Pet Hair Pickup Tool
The ShedTek Pet Hair Pickup Tool, from Kooper + Co, is designed to quickly and easily remove pet hair from car interiors, carpeted surfaces and durable fabrics. Tapping the head gently releases captured pet hair, speeding cleanup. It requires no batteries or electrical cords, so it can be used anywhere, anytime.




Link AKC
Link AKC Smart Collar
The Link AKC smart collar and app has GPS and location-tracking capabilities and provides activity monitoring and insights. A remote-controlled collar light helps find dogs in the dark, and a temperature sensor alerts owners when the dog is in an environment that may be too hot or cold.



MuttNation Collection
Each custom-fit collar in the MuttNation collection, from Petmate, features the country chic feel and rock and roll style that is interwoven throughout the MuttNation brand. Available in seven styles and three sizes, every MuttNation collar purchase helps fund rescue and adoption programs through the MuttNation Foundation.




Portable Pet Pen
The Portable Pet Pen, from Carlson Pet Products, is lightweight and foldable, making it ideal for providing a safe play area for animals anywhere. Available in six- and eight-panel designs, it features reinforced mesh throughout and a small pet door that zips open for easy access.



Fusion Gates
Art-Inspired Pet Gates
Fusion Gates art-inspired pet gates feature a patented, interchangeable art screen system and a one-of-a-kind finial latch system that opens with the lift of a finger. They include automatic door closure in both directions, with a reversible locking system that is difficult for pets to open.  




Fromm Family Foods
Four-Star Nutritionals Entrees & Gold Pates
Coinciding with the opening of a new canning facility in Eden, Wis., Fromm Family Foods launched several canned recipes for dogs, including chicken, chicken and duck, and salmon and chicken pates for dogs, and Four-Star shredded beef, shredded chicken and shredded pork for dogs.



Health Extension Pet Care
Holistic Health Extension Grain-Free Stews
Holistic Health Extension Grain-Free Stews, from Health Extension Pet Care, are an excellent source of high-quality protein, made with all-natural protein sources. Available in beef, turkey and chicken varieties, each formula provides an excellent source of vitamins and minerals without growth hormones, steroids, meat by-products or allergy-related fillers.




Ascent Natural Dog Food
Zuke’s Ascent Natural Dog Food is made in the USA with high-quality protein sources and quick-dried vegetables and fruits. Available in Grain-Free Crunchy Blend and Adventure Tender Blend, Ascent uses the company’s Nature-Loc process to maintain the nutritional value, color, shape and high digestibility of whole foods.



Annamaet Sustain Dog Food
Created through a partnership with Integrative Veterinary Innovations, the Pet Sustainability Coalition and the Marine Stewardship Council, Annamaet Sustain is a grain-free, fresh meat, extruded formula made with certified-sustainable fish combined with turkey and microalgae, a sustainable and stable form of DHA.




Sojourner Farms
Sojos Complete for Puppies
Billed as the first life-stage food in the raw, shelf-stable food category, Sojos Complete for Puppies combines raw, freeze-dried turkey and salmon with superfoods and essential nutrients to support puppies’ growth and whole-body health. The “soft serve” mix is particularly friendly for puppies with developing teeth and gums.



Merrick Pet Care
Backcountry Freeze-Dried Meal or Mixers
Backcountry Freeze-Dried Raw Meals or Mixers, from Merrick Pet Care, feature deboned beef, chicken or salmon as the No. 1 ingredient. A nutritional raw boost in a convenient and safe format, they can be served as a complete and balanced meal, added to kibble or served as a treat.




Frenchie's Kitchen
Frenchie's Kitchen TDF Entrees 
Frenchie’s Kitchen TDF (to-drool-for) Entrees are made in a USDA-inspected human food facility, where they are cooked to USDA minimum temperatures to maintain the natural vitamins and minerals in their ingredients. The frozen entrees are available in beef, turkey and chicken recipes in single or double packs.



G Mason Group
Five-Star Raw Line
Five-Star raw-frozen natural diets, from G Mason Group, are available in five varieties—chicken and vegetable, beef and vegetable, chicken, duck and vegetable, and turkey and vegetable. They are packed in 1-lb. chubs that are easy to thaw, portion and serve.




Fruitables Broth Bowls
Fruitables Broth Bowls are designed to add flavor and hydration to dogs’ every meal. Only two calories per ounce and low in sodium, these food toppers are made in the USA from U.S.-sourced ingredients. They are available in beef, chicken and vegetable varieties with two size options.


The Honest Kitchen
Proper Toppers
Proper Toppers, from The Honest Kitchen, are designed to enhance kibble-based diets by boosting taste and nutrition with healthy superfoods in an easy-to-serve form. Made with 90-percent real human-grade chicken meat and antioxidant-rich whole ingredients like pumpkin, apples, chard and blueberries, they are available in 5.5-oz. and 14-oz. bags.




HandsOn Grooming Products
HandsOn Grooming Gloves
Made to simplify and personalize the grooming process, HandsOn Gloves feature enhanced palm pad nodules to allow groomers to overcome the poor performance and slippage experienced with some mitt-style grooming devices. The material blend is hypoallergenic and designed to protect both pets and humans.



Cordless EasyClip Li
The Andis Cordless EasyClip Li 11-piece clipper kit is for pet owners who want to keep their dogs well-groomed between salon visits. Designed to be lightweight and powerful,  it comes with everything needed for at-home cutting on single-coated breeds like Yorkies, Toy Poodles and Shih Tzus.




Groomers Helper
ActiVac Activ-Shedder
The ActiVac vacuum attachment tool, available in North America from Groomers Helper, removes hair, dust, dander, parasites and other debris, depending on which of the multiple blades and combs are used. A push-button feature allows the user to quickly clear the blade or comb the second it needs cleaning.



Nature's Specialties
Pawpin' Blueberry Shampoo 
Pawpin’ Blueberry face and body wash shampoo, from Nature’s Specialties, is a gentle, tearless formula that is safe for dogs and puppies of all breeds.  It is an optical brightener and is formulated to add sheen to a pet’s coat while leaving a long-lasting fragrance and soothing the skin.




Coastal Pet Products
Coastal Reflective Wrap Adjustable Harness
The Coastal Reflective Wrap Adjustable Harness, from Coastal Pet Products, is made of soft, breathable mesh and features reflective piping and patch for added safety. It is available in extra small, small, medium and large, with black, blue lagoon, lime, neon pink, purple and sunset orange color options.



K-9 Packs
Mountainsmith K-9 Packs are canine saddle bags that include a four-point adjustable chest harness with sternum pad, independently adjustable back harness for custom fit, two zippered pannier pockets, single adjustable belly strap, single haul handle at the top of the pack and metal D-ring attachment point for a leash. 




Wellness Petmats
PetMats, from WellnessMats, evenly distribute weight for better joint and orthopedic support, helping aging dogs and those with painful conditions like arthritis and hip dysplasia. They feature a beveled edge to prevent chewing and tripping, will never decompress, and are antimicrobial and easy to wipe clean with most disinfectants.



Kwik Tips Styptic Filled Nail Caps 
Kwik Tips Styptic Filled Nail Caps, from MiracleCorp Products provide a unique, convenient, no-mess method to help stop minor bleeding fast. Filled with the Original Kwik Stop Powder, each single-use cap helps to relieve pain and start the healing process.




Gotta Potty
Gotty Potty System
The Gotta Potty is a house-training system that consists of a pressure-activated mat with a wireless transmitter and receiver. When the pet stands in front of the door, the mat delivers an audible message to the dog and alerts the owner that the dog needs to go out.



Metro Paws
Metro Pads 
Metro Paws Metro Pads are durable and leak-proof training pads that offer six layers of quick-dry absorption. With three designs and colors in every case, they provide a more attractive training pad option. Available in cases of 60 or 120 units, they feature a powerful attractant and adhesive stickers.




4 Paws Tech
Nightlight LED Leash
The Nightlight LED Leash, from 4 Paws Tech, is attractive by day and keeps pets visible at night. A USB-rechargeable battery provides hours of use, eliminating the need for disposable batteries. Measuring 60 in. long and one in. wide, the leash is available in four color combinations.



Zero Shock Lite Leash
The Zero Shock Lite Leash, from EzyDog, is a 6-ft. leash with a highly sprung bungee system that absorbs any sudden shocks from the dog. It is soft, durable, reflective and will not lose tension over time. The leash combines comfort, control and protection while maintaining style and quality.




Foamcare Shampoos
Vetericyn’s FoamCare shampoo line is specifically formulated for individual coat types. The easy-on, easy-off conditioning shampoos are applied as a foaming spray for quick coverage and less mess. It is available for low-, medium- and high-density coats, and in a medicated formulation for itchy dry skin, hot spots and other skin conditions.



Big and Bobbi LLC
Big Boi & Bobbi / Big & Bobbi Lines
Bobbi Panter partnered with Antwan Andre Patton, better known as Big Boi from the hip-hop duo Outkast, to produce two new dog shampoo lines. Big Boi and Bobbi shampoos are formulated to solve specific problems, while Big and Bobbi shampoos are salt and tear free.




Pawz Dog Boots
Max Wax Paw Wax
Max Wax paw wax, from Pawz Dog Boots, uses all-natural, human- and food-grade ingredients to protect paws against snow and ice build-up, chemical burn from melting ice, pesticides, hot pavement and sand. Perfect for moisturizing dry and cracked pads, it can be used year-round to promote paw health.



Natural Paws
Ditch the Itch Spray
Natural Paws’ Ditch the Itch is a chemical-free, all-over body spray for dogs that serves as a natural alternative to ingested antihistamines and injected steroids. Its organic blend of plant extracts and essential oils works to relieve itchy skin caused by bacteria, fungus, histamine triggers, dryness and stress response.




Life By TropiClean
Life by TropiClean is a line of ultra-concentrated supplements for dogs. Each bottle contains natural, power-packed formulas, properly stabilized with no artificial ingredients. The formulas feature a fresh and balanced blend of ultra-concentrated oils and include Immunity, Skin & Coat, Probiotic and Multivitamin Supplements for dogs.



Tomlyn Multi-Vitamin Chews Plus Probiotics & Enzymes
Featuring a blend of vitamin E, digestive enzymes, omega 3 for inflammation and selenium for antioxidant and immune support, Tomlyn’s Multi-Vitamin Chews Plus Probiotics and Enzymes help support eye, bone, tooth, skin, brain and heart health in dogs. Varieties are available for specific pet sizes and ages.




Ethical Products
Push to Mute Dog Toys
Ethical Products’ Push To Mute dog toys are easy to use and made for interactive fun. Made with durable rubber, they feature a button to turn off the squeaker and a nylon strap to pull out to turn the squeaker back on. Available in assorted styles and colors.



Fetch... for Pets!
Arm & Hammer Dental Toys
Fetch... for Pets! brought three new baking-soda-infused dental toys to the Arm & Hammer collection: Ora-Play toy bones, Denta-saurus toys and Teether Totter toys. Designed to promote chewing and provide tartar control, the toys are made with tough, non-toxic nylon material for extreme durability and come in various flavors.




Hyper Pet
Hyper Pet’s PETLOGIX dog toy line was developed exclusively for the pet specialty channel. The line encompasses a wide range of toys, including fetch toys that promote a bonding experience between pets and their owners. PETLOGIX packaging has a high-impact, modern, clean design that clearly communicates key product benefits.



Aquafoam Toys
Starmark’s Aquafoam Shark, Orca and Hippo combine Starmark’s durafoam and elastomer materials for durable, buoyant toys. The material combination and weighted bottom make the toys float upright no matter how they are thrown into the water. They are lightweight, soft and safe for teeth and gums.




Spunky Pup By American Dog Toys
Alien Flex Plush Toys
Alien Flex squeaking plush toys, from Spunky Pup by American Dog Toys, feature three-layer reinforced lining and double-layered stitching, which makes them ultra durable, even for the most enthusiastic chewers. They are available in six 8-in. characters as well as four mini-size versions.



Emerald Pet Products
Snug N' Tug
Emerald Pet Products’ Snug n’ Tug tough plush dog toys feature a fully bonded ultra-tough liner, cotton rope and double-stitched seams. The toys contain crinkle paper and squeakers to maximize dogs’ enjoyment and are machine-washable. Characters include Piggy, Turducky, Chicky and Peanutty. Each is available in small or large.




Triple Tex Rope Toys
Triple Tex Rope Toys, from Petsport, are constructed from three woven ropes—natural jute, cotton and jersey—that work together to clean teeth as a dog chews. The toys’ eco-friendly woven fibers keep dogs chewing longer and are great for tug-of-war. Available in five styles.



QT Dog
QT Dog has introduced TUGZ, knotted dog tug toys made with thick cotton rope and featuring sections of QT’s long-lasting Water Buffalo Hornz chews. The toys come in two sizes, plus a third huge slipknot version for serious tug-of-war games.




Adventure Backpack
The ZippyPaws Adventure Backpack is designed for carrying water, food and other essentials without adding unwanted weight. Its lightweight and breathable fabric keeps dogs cool while roomy dual pockets distribute load weight evenly. It’s available in a teal color with reflective trim in small, medium, large and extra-large sizes.



Scout & About Outdoor Collection
P.L.A.Y. (Pet Lifestyle And You) has introduced the Scout & About Outdoor Collection, which includes outdoor and travel-friendly products. The new line features rope, flying disc, toss and float toys, training treat pouches in two sizes, travel bowls, water-resistant and ventilated tents, weatherproof beds and mats.



GIVE Treats launched GIVE Treats to help pet stores make sales while helping local non-profit animal organizations. Each box is custom-labeled with a store’s logo and the logo of their designated charity. For every box sold, retailers donate $1 to the charity. They come in peanut butter, pizza crust and sweet potato flavors. 



Dogs Love Kale
Dogs Love Kale Soft Treats
Dogs Love Kale launched three new “soft” flavors with the addition of the superfood moringa. Moringa is a great source of protein and iron and helps prevent arthritis. The new turkey and cranberry, chicken and sweet potato, and beef and apple flavors are all wheat and grain free.




Dog Gone Smart
i'm Gismo
Dog Gone Smart’s i’m Gismo is a leash holder that allows pet owners to carry everything they need while walking up to two dogs with one hand. A unique carabiner system reduces leash tangling, and owners can mix and match a variety of connectable accessories, such as a flashlight or training kit.




July Third 
July Third, from Herbsmith, is formulated with valerian, chamomile, L-Theanine, L-Tryptophan and passionflower to keep pets calm in times of stress, such as a change in routine, separation, noise from fireworks and thunderstorms, trips to the groomer, meeting strangers, traveling or boarding. Available in small and large chews.




PetRageous Designs
Cancun Cat Diner
The Cancun Cat Diner, from PetRageous, includes two brushed stainless steel one-cup capacity bowls, which rest inside a green, powder-coated metal frame. It is accented with fish-shaped supports and measures 10.8 in. by 5.5 in. by 3.8 in.



Dr. Catsby
Dr. Catsby's Bowl for Whisker Relief
Dr. Catsby has launched an innovative bowl for cats, designed to prevent whisker fatigue by using a low and shallow configuration that provides easy access to food without pulling back the cat’s whiskers and causing discomfort. The stainless steel finish is bacteria-resistant and easy to clean.




Open Farm
Certified Humane Cat Food
Open Farm launched the first ethically sourced dry cat food in the U.S. and Canada. The company’s cat food has been awarded the Certified Humane Raised and Handled label from Humane Farm Animal Care, an international organization dedicated to improving the lives of farm animals raised for food.



Whitebridge Pet Brands
Tiki Cat Born Carnivore
Tiki Cats Born Carnivore, from TikiPets, is a baked dry food with more than 30 percent fresh meat. Designed to offer more fresh meat and fewer carbohydrates than extruded kibble, the diet is available in Fish Luau, Chicken Luau and Chicken & Fish Luau flavors.




MidWest Homes for Pets
Feline Nuvo
MidWest Homes for Pets’ Feline Nuvo cat furniture line features three sturdy multi-tier designs with natural woven rattan, soft faux fur and designer print fabric. Available in four sturdy, multi-tier designs and various heights, each with a dome cubby, comfy basket bed with pillow and sisal-wrapped supports for scratching.



Ware Manufacturing
Bark-N-Cat natural scratch posts, from Ware Manufacturing, Inc., bring the outdoors in and allow cats to safely exercise their instinctive behaviors. The bark scratch surface helps hone and tone claws and muscles, provides a sturdy base for stretching and helps keep paws off home furniture. 




Wahl Clipper Corporation
Wahl Cat Grooming Line
Wahl Clipper Corporation debuted a full line of eight cat grooming products, including everything cat owners need to easily brush, bath, clean and trim the nails of their feline pets. The line includes shampoos, wipes, towels, nail clippers and brushes.




Lucy Pet Products
Cats Incredible Litter
Lucy Pet Products launched Cats Incredible litter—a super-premium clay clumping cat litter that is exclusive to pet specialty stores. Featuring breakthrough, patent-pending technology that stops ammonia from forming in the litter box, it is packaged in an ergonomic, two-handled, cat-shaped bag with a side-spout for an easy pour.



​Switchgrass Natural Litter
​Switchgrass Natural Cat Litter with BioChar, from OurPets, is a biodegradable, all-natural, sustainable, non-food alternative to corn- or wheat-based natural cat litters. It is a strong clumping cat litter that is safe, highly absorbent, lightweight and made in the USA. It is available in 10- and 20-lb. bags.




Preferred Merchandising
Litter Lifter
The Litter-Lifter allows cat owners to easily clean litter boxes without shaking and sifting. The patented design allows clean litter to slide through. It comes in four styles: Magic-Scoop and Beamer for larger boxes; Travel for small boxes, kittens and travelling; and the Pellet-Scoop for pellet and thicker litters.




KATRIS has debuted its longer-lasting modular cat scratcher pairs, KATRIS Lynks. The scratchers are made from heavy-duty paper with strong flutes and liners and produce less shredding. Lynks are modular and can be rearranged in many combinations and builds. They come with wood covers on the sides, protecting the pads from wear.



Pioneer Pet
Bootsie's Corner Scratcher
Bootsie’s Corner Scratcher, from Pioneer Pet, is designed to fit into almost any corner and offer a fun hideaway for cats without taking up a lot of space. The durable 31-in.-wide-by-31-in.-tall scratcher is made with high-quality sisal rope to help cats stretch and scratch. 




Cat Caves
Cat Caves, from PetRageous Designs, provide a fun and cozy hideout made of durable, easy-care canvas that is designed to last. The caves come in three characters and feature crinkle paper lining to keep cats entertained and engaged. They are also collapsible for easy storage and travel. 



Cat Dancer
Cat Dancer Pro
The Cat Dancer Pro-Model is a 16-in.-long toy that has the same lure as the original Cat Dancer but features a handle for easier manipulation and a cage clip that allows the toy to be attached to a cage or carrier so the cat can play while alone.




SO Bright
SO Natural Freeze-Dried Cat Treats
SO Bright has introduced a line of freeze-dried cat treats. The line offers whitefish, rabbit, salmon, chicken breast and shrimp options. They are made without artificial flavors, preservatives and byproduct meals in SO Bright’s Wisconsin plant.



Inaba Foods
Ciao Churu Purees
Ciao Churu Purees, from Inaba Foods, are lickable cat treats made with certified dolphin-safe tuna or cage-free chicken as the main ingredient. Available in five savory flavors with a creamy texture, they can be eaten directly from the tube, poured into a bowl or used as a food topper.




Imperial Cat
Colorful Comets
Colorful Comets, from Imperial Cat, are soft fabric balls filled with organic, U.S.-grown catnip and a long fluffy tails that cats will find irresistible. Colorful Comets measure approximately five inches long and come in a set of assorted colors. 



Multipet International
Catnip Garden Kitty Sprinkles Toys With K-Cups
Kitty Sprinkle’s cat toys, from Multipet International, work with the company’s Catnip Garden K-cups to stimulate play. The consumer opens the toy, loads a catnip K-cup and closes it. When the cat is given the toy, they will roll and chase it while specially designed holes disperse the catnip.




SHERPA Ultimate on Wheels Carrier
The SHERPA Ultimate on Wheels carrier features four recessed, easy-glide wheels for smooth motion, mesh panels on all four sides for better ventilation and convenient entry from the top or the side. The comfortable strap provides multiple options for carrying or rolling the carrier.




The TORUS, from Heyrex, is a watering system and portable storage that stores up to 2 L of water inside its reservoir walls, filtering the water as it automatically dispenses without the use of batteries or a power source. Lock, fill and drink functions make it ideal for travel.




Flea & Tick Control for Pets + Home
Wondercide improved and reformulated its Flea & Tick Control for Pets + Home line. The formula still uses cedar to fight pests, with fresh cedar, lemongrass and rosemary scent options. All of the ingredients used are human-grade and 100-percent naturally derived from seeds, fruits, veggies, herbs and trees.




Redbarn Pet Products
Redbarn Naturals
Redbarn Naturals, from Redbarn Pet Products, are premium, grain-free canned diets for dogs and cats that feature hand-selected wholesome ingredients, including fresh cuts of meat, fish and poultry and garden vegetables. They include no corn, wheat or soy, or artificial colors, flavors or preservatives.



Grizzly Pet Products
Grizzly Super Foods
Grizzly Super Foods are ultra-premium dog and cat diets that feature wild Alaskan salmon as the first and main ingredient. The result is extremely low-glycemic, high-protein foods that are grain free, gluten free, potato free and packed with 10 essential amino acids.




Platinum Pets
Pawsitively Safe Pet Finder
With Pawsitively Safe, the lost pet finder system from Platinum Pets, pet owners create a secure online profile that is associated with a code displayed on the tag. When that code is entered into an internet browser, it provides direct links to call, text or email the owner.



The Silent Pet Tag
The Silent Pet Tag, from SiliDog, is a collection of 100-percent silicone pet tags that are silent, never fade, ultra-durable, customizable on both sides, donate to charity with every sale and even glow-in-the-dark. Created, shipped and founded in the U.S. by two master’s students and a rescue dog.




Pet King Brands
Zymox Oratene
Pet King Brands combined its Zymox and Oratene oral care brands into a single co-branded Zymox Oratene Brushless Oral Care line that leverages the name recognition value of both established brands. While the products’ patented formulation remains the same, the new packaging features vibrant graphics for greater shelf appeal.




Skout's Honor
Skout's Honor All-Natural Cleaning Products
Skout’s Honor is a line of green cleaning products that utilize the most modern and powerful green cleaning and deodorizing capabilities available without sacrificing safety or environmental responsibility. And for every product sold, the company donates one day’s worth of meals to a shelter animal. 




In Clover
In Clover pet supplements launched Tummy Trouble Fix It to its OptaGest digestive supplement line. The product includes a seven-day supply of OptaGest powdered digestive aid. OptaGest adapts to a pet’s healthy intestinal makeup, helping the body recover from a digestive upset and protecting it during stress and transition.  




Primal Pet Foods
Primal Treats
Primal Treats, from Primal Pet Foods, are wholesome, human-grade snacks that contain no preservatives, gluten or grain. They use USDA meats, poultry and game raised in the United States or New Zealand without antibiotics or added hormones, and low-temperature, slow-cooking techniques yield high-density nutrition in a shelf-stable snack product.




California Blend
The California Blend premium diet, from Roudybush, is a wholesome blend of dried peaches, apricots, plums, bell peppers, carrots, tomatoes and cabbage combined with Roudybush Daily Maintenance pellets. It contains no added sugars or colors and is available in mini, small and medium pellet sizes, in 44-oz. pouches or 10-lb. bags.




Premium Nutritional Products, Inc.
​ZuPreem Sensible Seed
The Sensible Seed line, from ZuPreem, features premium blends of seeds and FruitBlend Flavor Smart Pellets that provide pet birds a sensible way to indulge in a seed mix. Available for small, medium and large birds, as well as parrots and conures.



Vitakraft Sunseed
​Grainola Bars
VitaKraft Sunseed rebranded its Grainola Treat Bars. The new recipes include ingredients like quinoa seed, mountain ash berries, pumpkin seed hearts and flaxseed. Available in 14 flavors, including Papaya Almond, Fruit ‘n Flaxseed and Banana and Raisin, the Grainola Treat Bars are available for both birds and small animals.




Kickin’ Chicken
Kickin’ Chicken from HealthyCoat is a naturally pressed omega-3 and -6 fatty acid feed supplement for poultry. It helps maintain colorful plumage, provides energy for performing birds and supports absorption of vitamins and healthy weight gain. The supplement also boosts eggs’ omega levels and yolk color and supports egg production.




Sweet Feet & Beak
Blocks & Knots Toys
Sweet Feet & Beak’s Blocks & Knots toys consist of colorful strands of cotton rope, large chunks of heavy cardboard and colorful rope knots to get the attention of birds. The hanging toys fasten easily and provide even the most destructive birds with hours of chewing fun.




S&K Manufacturing
Tornado Rainbow Finch Feeder
The Tornado Rainbow Finch Feeder, from S&K Manufacturing, is a 30-in. feeder that features 12 colorful perches that catch the sunlight, making it not only functional, but beautiful as well. It holds more than one pound of thistle and is easily hung with an included steel wire.




Green Oak Technology Group, LLC
​STAYbowl Tip-Proof Bowl
The STAYbowl Tip-Proof Bowl solves the problem of dumped and wasted food with a simple, ergonomic design that prevents small pets from tipping their bowls. It also allows owners to monitor their pets’ food intake, providing better awareness of their pets’ health. It is available in four bright colors.




Central Garden & Pet
​Kaytee CritterTrail LED Habitat
The Kaytee CritterTrail LED Habitat features two Fun-nel LED Bubble Plugs, which provide illumination for better pet viewing. The nighttime version has a red LED that will not disturb the pet’s natural nocturnal sight. The habitat has expandable ports, secure twist-and-lock latches and an integrated wire front access door.




F.M. Brown’s Sons, Inc.
Tropical Carnival Play Barn with Hay
Brown’s Tropical Carnival Play Barn with Hay is a fun place for  small animals to nest, play, eat and sleep. Printed with non-toxic and safe-to-chew vegetable inks and stuffed with natural timothy hay to entice pets inside, the chewable barn provides hours of foraging fun.




N-Bone Ferret Soft Treats
NPIC’s N-Bone Ferret Soft Treats feature meat as the first ingredient and are formulated with omega-3 and -6 fatty acids to help maintain healthy skin and coat. They contain no artificial colors or added sweeteners and are made without grains. They are available in chicken, salmon and bacon flavors.




Tetra/Spectrum Brands
​Tetrafauna PRO ReptoMin Lifestages Nutrition
The Tetrafauna PRO ReptoMin Lifestages Nutrition line features formulations for optimal nutrition in baby, juvenile and adult aquatic turtles. An innovative, proprietary blend, it supports an increase in nutrient absorption and helps to reduce the concentration of ammonia and odors in the aquarium associated with pet waste.




Rolf C. Hagen (USA) Corp.
Exo Terra Habisphere
The Rolf C. Hagen Exo Terra Habisphere is energy efficient and includes a bent front window, offering a clear view. It’s perfect for small, ground-dwelling lizards, geckos, arboreal or aquatic frogs and more. The top lid includes day-and-night lighting, and the back panel flips to customize the visual theme of the terrarium from tropical to desert.




Central Pet Aquatics
Zilla Turtle Trunk
The Zilla Turtle Trunk is a freestanding, floating basking platform that can be placed anywhere within an aquatic environment. The platform top floats as the water level changes from evaporation, providing an easily accessible basking surface for turtles or any other aquatic reptile or amphibian.




Zoo Med Laboratories, Inc.
Zoo Med Nano Lighting
The Nano lighting line from Zoo Med is designed for small terrariums and includes a dome fixture, combo dome fixture, a five-watt LED, a 35-watt halogen heat lamp, ceramic heat emitters, infrared heat lamps and basking spot lamps that are each available in 25- and 40-watt sizes.




White Python
WhitePython’s NutriRep is a complete calcium, vitamin and mineral-balancing supplement with added vitamin D3 for reptiles. The formula also includes beta carotene, which can help enhance reptiles’ optimum colors. It can be dusted onto all food sources, including insects, meats and vegetables. Available in 65-g. and 130-g. pots.




Central Pet Aquatics
Aqueon Jukebox 5 Aquarium Kit
The JukeBox 5 Aquarium Kit, from Aqueon, allows fish owners to play music through the aquarium by connecting the LED speakers and an MP3 player or smartphone to the built-in USB ports. The LED speakers pulse to the beat of the music, putting on a dynamic display.




Penn-Plax, Inc.
Finding Dory Aquatic Line
The Finding Dory aquarium décor line, from Penn-Plax, is officially licensed by Disney and features everyone’s favorite characters from the blockbuster movie. The hand-painted resin designs are bright and colorful, making them a welcome addition to any aquarium.




Magniflow Canister Filter
The Marineland Canister Filter is an updated, multi-stage filtration unit that can be used with freshwater or marine aquariums. It includes a top-sealing canister lid for a watertight seal and self-priming and spill-free setup. The Stack N’ Flo filter trays provide total mechanical, chemical and biological filtration.




​Bene-FISH-al DIY Fish Food
DrTim’s Aquatics Bene-FISH-al DIY Fish Food offers a complete diet without fillers, grains and gluten. Made with protein-rich salmon, menhaden, vitamin-rich carrots, spinach and kelp, the food also contains blueberries for natural antioxidants, phytonutrient-rich spirulina and probiotic cultures of lactobacillus. The single-use pouches are nitrogen-flushed to maintain freshness.



Hikari Sales USA
​Hikari Sinking Goldfish Excel
​Hikari Sinking Goldfish Excel is formulated with higher levels of pure-cultured spirulina and precise amounts of carefully selected carotenoids to promote unmatched coloration. The readily digested, premium-select ingredients provide rapid growth and immune system support for a long, healthy life and are highly palatable.




Aquatic Life
Reno LED Fixtures
Reno LED fixtures, from Aquatic Life, feature adjustable-width frame mounts that hold the fixture securely above the aquarium, a 6-ft. power cord with a durable on/off rocker switch, a cUL-approved low-voltage power adapter, and blue, white and red LEDs for freshwater plants and fishes. Available in five sizes.




Bark for your Park
​PetSafe launched the Bark for Your Park program in 2011 to help communities build off-leash dog parks. PetSafe restructured the contest into a grant-giving program and increased the number of awards from five to 25. Five communities received $25,000, 10 communities received $10,000 and 10 communities received $5,000.


Chews Rescue
With its Chews Rescue shelter program, Barkworthies’ encouraged and supported pet adoptions with monetary and product donations to rescue groups, as well as a two-month Facebook campaign that invited pet owners to share rescue-related photos and stories, with one participant receiving a year’s supply of treats and chews.




Treat Planet
Etta Says! Ultimate Chew Counter Display
The Etta Says! Ultimate Chew Counter Display, from Treat Planet, is a wooden countertop display that showcases the Etta Says! Munch-Meter Chew Selection. Featuring nine proteins and three hardness levels, the chews will meet any dog’s preferences and are displayed with UPC band for easy checkout.



Vital Essentials
Freeze-Dried VE Raw Bar
Vital Essentials’ Freeze-Dried VE Raw Bar for dogs is a turnkey retail arrangement for independent specialty retailers. The bulk-bin setup includes VE Raw Bar-branded signage and containers, along with a case each of the 11 new raw bar items like duck feet, pig ears and rolled salmon skins.




Bell Rock Growers
Pet Greens Treats
Bell Rock Growers updated the packaging for its popular Pet Greens line of pet treats. The new, modern design includes eye-catching callouts that tout important product features, a window that allows shoppers to see the treats inside and a prominent “Made in the USA” label.



Oxbow Animal Health
Oxbow Essentials
Oxbow Animal Health has unveiled new packaging for its Essentials line of fortified foods. The new design has warm imagery that evokes a family farm setting, product-specific color coding, updated feeding and transition charts and an updated nutrition graphic detailing the ideal small pet diet.




Canidae’s redesigned website uses bold, attractive photography and video to convey the company’s 20-year history of providing high-quality nutrition to pets. Easy-to-use navigation controls make it simple to find information about the company’s range of pet foods, while a comprehensive blog section provides valuable pet care information to pet owners. 



Mammoth Pet Products
Mammoth Pet Products celebrated its 20th year in business with a fresh-looking website. The newly designed site features an online, interactive catalog with more than 300 engaging dog toys, as well as new lifestyle photos. It features Mammoth Pet’s popular TireBiter line and signature FlossyChews collection.


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