Celebrating Innovation

Pet Business honors the ground-breaking products that are driving growth in the pet specialty channel with the 16th-annual Industry Recognition Awards.




The ability to offer a unique and innovative mix of products has always been an important competitive strength for pet specialty retailers. But as other retail channels and online outlets increasingly seek to carve out their own slice of the lucrative pet care market, it has become even more important for neighborhood pet shops to focus on building product assortments that will set them apart while delivering real value to their customers. It is with this in mind that Pet Business honors this year’s standout pet products with its annual Industry Recognition Awards.


Now in its 16th year, Pet Business’ Industry Recognition Awards program highlights the pet industry’s most innovative and functional products across a variety of categories. The winners are selected by the Pet Business editors after scouring the industry for the most exciting and functional products on the market, as well as worthy candidates in categories such as best packaging redesigns, merchandising displays and consumer-marketing campaigns. 

And the 2017 Industry Recognition Award winners are…



Rubie’s Pet Shop Boutique
Hasbro Licensed Pet Costumes 
Rubie’s Pet Shop Boutique’s officially licensed pet costumes inspired by Hasbro characters include Optimus Prime and Bumble Bee from Transformers (both with a fiber-filled shirt and headpiece), as well as My Little Pony’s Rainbow Dash and Twilight Sparkle (hood, tutu, harness and leash). Available in sizes small through extra large.



Jet Stream Activewear Vest
Ruffwear’s Jet Stream cooling vest is for high-intensity activities such as trail running. The cooling vest has shade-providing spandex on the back, while a three-layer cooling panel on the chest disperses heat from the dog’s core. To activate, soak in water, wring out, zip on the dog and go.




Pup IQ 
Smart Pup Dog Beds
Utilizing state of the art Crypton Suede Fabric, Smart Pup Lounger from Pup IQ beds stay clean and rarely need to be washed. Innovative AdaptaLoft cloud fiber ensures maximum comfort and support.  These made-in-the-USA beds feature seams reinforced with Kevlar thread for long-term durability. 



Jascor Housewares Inc. 
Messy Mutts EVERFRESH Pet Beds
Messy Mutts EVERFRESH Dog Beds feature probiotic technology that provides natural, continuous odor control for dogs. The innovative process of bonding beneficial microbes to the surface of the fabric results in 100 percent natural, non-toxic odor control that is safe and effective.






PetRageous Designs
Fiji Stainless Steel Bowl 
The Fiji Stainless Steel Bowl collection from PetRageous Designs includes six bowls featuring non-slip thermoplastic elastomers (TPE) over a polypropylene exterior to prevent slipping and scratching. The interior is stainless steel. They are available in two color options (white/light gray and black/light gray) and three capacities (1.75-, 3.75- and 6.5-cup).



Super Max Square Bowls
Super Max Square Bowls from Indipets are made with heavy-duty, sand-casted aluminum with simple designs and have ceramic-like interiors. They come in two different outside finishes—Hammered and Texture—each covered in a clear lacquer. The bowls are bacteria resistant and available in four sizes.




CALMZ Anxiety Relief System 
Petmate’s CALMZ Anxiety Relief System for dogs is a revolutionary treatment that soothes anxiety caused by thunderstorms, fireworks, separation and more. Clinically proven NeuroSync Technology provides a therapeutic blend of classical music, tones and vibration.



21st Century Animal HealthCare
Calm Paws Line 
Calm Paws, from 21st Century Animal HealthCare is a natural calming support product line that includes gel patches, collars and disks that are compatible with Calm Paws e-collars. The dog products use a proprietary blend of valerian and lavender oils to help post-surgery and stress-related behaviors.




K9 Sport Sack
K9 Sport Sack Backpack Dog Carrier
The K9 Sport Sack is a hands-free, vet-approved backpack that can carry dogs up to 23 in. long and less than 30 lbs. The dog faces forward and is secured in place with adjustable side straps. Features include mesh sides for ventilation, side pockets for storage, and padded, adjustable shoulder straps.




Royal Pet
ZoomaChews, from Royal Pet, are tuggable, fetchable, 100 percent edible and all-natural dog treats. They contain no artificial colors, flavors or preservatives and are free from antibiotics, salt, corn, soy, grain and gluten. They contain vegetable flours and starches for improved strength and energy, plus fiber for digestive health.



BRUSHZEES Dental Treats
BRUSHZEES natural daily dental treats from WHIMZEES feature grooves and ridges designed to remove plaque and tartar and a Pawfect Paw Pad to help the dog grip the chew more easily. BRUSHZEES are vegetarian, low in fat, high in fiber and do not contain grain, GMOs or gluten. 




Clean Tools
Absorber Towels
The Absorber Dog Lover’s Towel features a proprietary pore structure that attracts water like a magnet, making it ideal for drying a dog’s coat and paws after a walk on a damp day. It is 27 in. by 17 in. in size and comes in three captivating colors.



Soggy Doggy
Super Shammy
The Soggy Doggy Super Shammy is made from a microfiber chenille blend that allows it to soak up water and dirt like a sponge. It can hold up to seven times its weight in water when drying a dog. The towel has convenient hand pockets and is quick drying and machine washable. 




The Company of Animals
HALTI All-In-One Lead 
The Company of Animals’ HALTI All-In-One Lead is a multi-function leash that also serves as a tie-out tether and can be attached around the waist for hands-free control. It features a strong elastic shock absorber, a neoprene-lined primary handle, and a second handle positioned close to the clasp for instant restraint. 



Rad Dog
Release N Run 
The Release N Run from Rad Dog is a dog collar with a built-in retractable leash. The 4-ft. leash is fully contained in the dog’s collar when not in use. Letting go of the handle allows the leash to retract into the collar, freeing up the owner’s hands.




The Wrapsit is a soft-sided pet crate that slides over the legs and seat of folding quad chairs. It securely fastens with hook and loop and safety clips to completely enclose the space beneath the seat. It also becomes its own carrying case, with pockets, a padded handle and a shoulder strap/pet leash.



Plug and Play Robotics, LLC
The ZenCrate anti-anxiety dog den alleviates pet stress with vibration-dampening feet, motion-sensor-activated fans and an anti-anxiety curated playlist that kicks in when an animal goes inside the enclosure. It is made in the USA without chemicals or byproducts that are harmful for dogs.




PetLock MAX for Dogs 
PetLock MAX for Dogs, from PetIQ, is a monthly flea and tick topical application that protects against fleas, ticks and mosquitos, plus prevents development of flea eggs and larvae. Once applied, the waterproof product takes four to 12 hours to absorb into the skin.




Lucy Pet Products
Lucy Pet Formulas For Life 
Lucy Pet Products’ Lucy Pet Formulas for Life recipes contain high-quality proteins—like duck and wild-caught Alaskan salmon—plus a blend of quinoa, pumpkin and chickpeas for a balance of beneficial bacteria. They are manufactured in the U.S. and contain no meat byproducts, corn, wheat, soy, artificial preservatives, flavors or colors



Wellness CORE RawRev
Wellness CORE RawRev combines high-protein, grain-free kibble with 100 percent pure bites of freeze-dried meat for a delicious topper, snack or complete and balanced meal. It is available in three varieties—Turkey, Lamb and Turkey Small Breed recipes.




Under the Weather
Under the Weather Freeze-Dried Bland Diets
Formulated for dogs with digestive issues, freeze-dried bland diets from Under the Weather Pet are made from human-grade meats raised in the U.S. and contain no meat byproducts, gluten, artificial flavors, dyes or chemicals. Recipes include Chicken & Rice, Chicken & Rice with Pumpkin and Bison & Oatmeal. 




Longevity Raw Pet Food
Dr. B’s Longevity Raw Pet Food
Dr. B’s Longevity Raw Pet Food is a unique immune-system-building formula containing high-quality, grass-fed and pastured proteins, locally sourced, non-GMO fruits and vegetables, and pet superfoods such as green tripe, lycopene and medicinal mushrooms added in amounts shown in research to reduce the incidence of cancer.




Redbarn Pet Products
Wildwood Canned Stews 
Wildwood Canned Stews from Redbarn feature proteins like trout, duck and quail in gravy. Free of grain, soy and corn, the recipes include support for weight control, healthy teeth, bones and joint health. Each has 16 ingredients or less, added vitamins and minerals and is made in the USA.



Caru Pet Food
Daily Dish Stews for Dogs 
Caru Pet Food’s Daily Dish stews for dogs are made in the USA in a human-food plant with 100 percent human-grade ingredients. They do not contain GMO ingredients, wheat, gluten, soy ingredients or animal byproducts. The protein comes from meat and poultry, as well as chickpeas, flaxseed and egg whites.




Sojourner Farms
Sojos ProteinPlus Toppers
Sojos ProteinPlus Toppers contain just six ingredients—90 percent turkey, beef or lamb with whole-food ingredients like broccoli, green peas, apples, cranberries and blueberries. They are made exclusively in Sojos’ Minnesota kitchens without genetically engineered ingredients, fillers, preservatives or artificial colors. Available in 4-oz. ready-to-eat packages that do not require rehydration.



Basics Brands
Flavors from Basics Brands are all-natural, grain-free and 100 percent human-grade food toppers and treat mixes. They are available in white cheddar, ocean fish, red meat, chicken and peanut butter flavors. All ingredients are grown, raised or caught in the U.S., and all packaging is sourced from U.S. manufacturers. For every container sold, Basics will donate 10 percent of profits to animal rescue shelters and local charities.



Whitebridge Pet Brands
Tiki Dog Aloha Petites Flavor Booster Bisque
Tiki Dog Aloha Petites Flavor Booster is a grain-free, creamy meal topper that is packed with chunks of real beef, chicken, tuna or pork in a savory broth. Made specifically for small dogs, it is available in 1.5-oz. pouches in Chicken Bisque, Tuna Bisque, Pork Bisque and Beef Bisque. 




Swees International
Eazee by Foolee Click & Brush
The Eazee by Foolee Click & Brush is an adjustable deshedding tool that features a composite plastic comb with smooth, rounded teeth designed for a comfortable grooming experience. In addition, the handle can be used with a range of interchangeable grooming tools, such as bristle, pin and slicker brushes.



Bass Brushes
Bass Hybrid Groomer
The Bass Hybrid Groomer from Bass Brushes has metal alloy pins that detangle and separate hair, natural boar bristles to smooth and polish hair by distributing oils and a second set of alloy pins for an evenly set finish. The brush has an eco-friendly, 100 percent natural bamboo handle.




The Dexas ScrubBuster is a handheld dog-washing device that features sturdy silicone bristles and a built-in dog shampoo reservoir. It has a silicone, push-button top that delivers shampoo when pressed. The bristles are soft and they penetrate the coat to massage dogs’ skin.



The BISSELL BarkBath is a portable bathing system that allows owners to bathe pets practically anywhere with little to no mess. Its nozzles are designed to get down to the skin and allow water and shampoo to wash while soft suction pulls dirt and water away into a separate tank.  



Aquapaw Pet Bathing Tool 
The Aquapaw Pet Bathing Tool is a wearable combination sprayer and scrubber that can be turned on and off by simply making a fist. The one-size-fits-all design is slim and flexible. It comes with custom adapters that allow it to connect to a shower or garden hose.




Tenda Groom
Bathing Pods 
Tenda Groom’s 4 Paws Bathing Pods contain paraben- and DEA-free shampoo that is pH-balanced. Designed for use in Prima Bathing Systems, they dissolve in water and carry away dirt and odors with easy rinsing. The pods offer advantages such as lower shipping costs and easier storage than gallon cases. 



John Paul Pet
John Paul Pet Gallon-Size Shampoos & Conditioners 
John Paul Pet now offers gallon-sized product bottles for groomers, providing increased value for high-volume use. Included in the gallon-size offerings are the company’s popular Oatmeal Shampoo, Oatmeal Conditioning Rinse and Tearless Shampoo, among others. 




PillStashios Edible Pill Stasher for Dogs
PillStashios are hollow, edible containers with a convenient snap-lid that locks in medications and makes them easy to administer. They are made from all-natural ingredients and are gluten-, grain- and soy-free. They are available in three flavors—Apple Bacon, Blueberry Chicken and Cranberry Turkey—and small and large sizes.




Best Shot Pet Products
Scentaments Spa’s Winter Scents Collection 
The Scentaments Spa’s Winter Scents Collection includes body and facial washes that provide soothing aromatherapy with scents such as Hot Toddy, Harvest Apple and Berry Amaretto. Each formula is enriched with silk protein and vitamins, and they are tearless and hypoallergenic. They are available in 16-oz. and gallon sizes.



BarkLogic Sensitive Skin Line
BarkLogic’s Sensitive Skin line includes a range of shampoos and conditioners that are sulfate-free, plant- and mineral-based and eco-friendly. Infused with natural essential oils, the hypoallergenic formulas are made in the USA, cruelty- free and vegan. 




Pet Releaf
Canna Care 
Pet Releaf’s Canna Care is a CBD-infused topical made with certified USDA organic CBD hemp oil. It is 100 percent vegan, including valuable ingredients such as andiroba oil for its skin healing properties, eucalyptus oil for pain relief and ucuuba butter for its high amounts of skin-replenishing fatty acids.



Warren London
Dog Sunscreen
Warren London’s Dog Sunscreen helps protect dogs’ skin from harmful UV rays. The natural formula contains FDA-approved ingredients for sun protection, as well as aloe vera to help moisturize the skin. The spray is non-toxic and non-oily and features easy spray-on application.




Gel Supplements for Dogs
Pet-Ag’s Supplement Gels line includes products from all major supplement categories, including vitamins and minerals, hip and joint support, high-calorie, skin and coat health, and UT health. The gels are easy to dispense and give to pets as they are highly palatable.  



Vetscience LLC
Fruitables Easy Pour Supplements 
Fruitables Easy Pour Puree Supplements combine the effectiveness of the company’s canned purees with all-natural vegetable stock in an innovative Tetra Pak carton for convenience. Easy to open, pour and store, the supplements deliver effective digestive health support in a pourable format that makes serving easy and fun. 




Mammoth Pet Products
Snakebiter Shorty
The Snakebiter Shorty is the newest addition to Mammoth Pet Products’ Flossy Chews toy collection. Measuring 18 in. long, it is perfect for small dogs and puppies. It is manufactured with tightly woven poly-cotton fibers and other durable materials to floss dogs’ teeth while they play.



Buster Crunch Toys
Kruuse Buster Crunch Toys are chew toys made with a soft but durable TPR rubber exterior that is free of phthalates and other toxic substances. Available in bone and ball shapes, they feature a crunchy interior that is designed to keep a dog mentally and physically engaged. 




ZippyPaws Floaterz are squeaky fun for the pool, beach or even snow. Light enough to float on water, yet durable, these all-weather toys keep squeaking even when submerged. Floaterz have two Crescent Squeakers, which means no stuffing, and come in four fun characters—duck, shark, turtle and walrus. 



Hyper Pet
Dura-Squeak Toys
Hyper Pet’s Dura-Squeak toys feature a lightweight design and erratic bouncing action that make them perfect for playing fetch. They are made with non-toxic materials, including pliable, durable EVA foam, and feature puncture-proof squeakers. The line includes four designs—Sphere, Peanut, UFO and Bony Ball.




Globetrotter Toy Collection 
P.L.A.Y.’s Globetrotter Toy Collection includes travel-themed toys that are eco-friendly. Stuffed with the company’s certified-safe PlanetFill filling made from 100 percent post-consumer recycled plastic bottles, they are washer and dryer friendly for easy cleaning. The collection includes Pupster Passport, Pack and Snack Suitcase, Pucci’s Sandal, Howling Hound Headphones and Lens Licker Camera.



Multipet International
Multipet International’s popular Duckworth ultra plush dog toy has been updated in an assortment of bright colors. The success of this toy is largely due to the fact that it is shaped to fit in most dogs’ mouths, and a hidden squeaker promotes active play.




West Paw Design
West Paw Design’s Qwizl is an interactive treat-dispensing toy that keeps dogs stimulated and pleasantly puzzled. Like the rest of West Paw’s Zogoflex dog toys, it is recyclable, latex-, BPA- and phthalate-free, and FDA compliant. It is available in two sizes (small and large) and three colors (Aqua, Tangerine and Granny Apple).



Planet Dog
Planet Dog’s Link allows dogs to see and smell their treats while working to get them out. Available in 4- or 8-piece sets, the toys can be linked together to create different shapes for different levels of difficulty. Link is 100 percent non-toxic, made in the USA and FDA-approved. 




Ethical Products
Stretch and Squeak Dog Toys 
Stretch and Squeak Dog Toys from Ethical Products are interactive tug toys that feature a bungee squeaker. Made of soft plush and durable rope, they come in four engaging animal designs.



Tugging Star 
The Tugging Star, from 4BF provides chew, fetch and tug activity while helping maintain dogs’ oral hygiene. Made with non-toxic natural rubber, it is available in three standard colors—Signature Orange, Eco-Green and All Natural—as well as custom hues for a retailer exclusive or seasonal and cause-related events. 




Clickit Terrain Car Safety Harness
Sleepypod’s Clickit Terrain features shock-absorbing sleeves with a broad, padded vest and patented Infinity Loop design for more safety in the car. The shock-absorbing sleeves also make it comfortable for use as an everyday walking harness and provide better control for the handler.




Emerald Pet Products
Purely Prime Tender Bacon Strips 
Purely Prime Tender Bacon Strips, from Emerald Pet Products, contain Applewood smoked bacon. They do not contain grain, gluten, soy or dairy and are made with over 90 percent meat. The treats are available in three flavors—Turkey, Turducky and Turkey & Chicken.



Man’s Best Friend Technologies
4 Paws Butcher Shop Jerkies & Burgers
4 Paws Butcher Shop jerky and burgers are nutritious dog treats made with 100 percent human-grade, USDA chicken breast, pork shoulder, duck breast and Wagyu beef—all farmed and produced in the U.S. The jerkies are 100 percent protein treats, while the burgers also incorporate fresh fruits and vegetables.




Dogs Love Kale
Dogs Love Snapeas
Dogs Love Snapeas from Dogs Love Kale provide most of the essential amino acids required by dogs, plus fiber and resistant starch to aid digestion. Available in three limited-ingredient flavors—Peas & Chicken, Peas & Beef and Peas & Himalayan Yak Cheese—they are gluten free, wheat free and made in the USA.



Earth Animal
Earth Animal Grain-Free Baked Cookies
Earth Animal’s line of grain-free, sprout-based cookies for dogs are sourced from organic farms and produced in the USA in a human-food bakery. They are free of grain, soy, corn and artificial flavors and colors. The main ingredients are buckwheat flour, peanut butter, wild-raised salmon, fruits and vegetables.




Enhance Functional Chews, from Zuke’s, combine the best herbs and ingredients that nature has to offer and are available in six varieties—Calming, Digestion, Endurance, Fresh Breath, Mobility and Shiny Coat. The grain-free chews are available in peanut butter and chicken flavors in 5-oz. bags.



King Kanine
King Kalm Krunch
King Kanine’s King Calm Crunch is an organic cookie made with cannabidiol (CBD). These slow-baked and dehydrated biscuits are high in omega-3, vitamin A and vitamin E. The crown-shaped cookies come in three flavors: Apple Cinnamon Summer, Blueberry Apple Flax Blaze and Honey Roasted Almond Oats Almighty.




Tuffy’s Pet Food
Pure Vita “Raw / No Thaw” Freeze Dried Treats
Pure Vita “Raw / No Thaw” Freeze Dried Treats are made with 100 percent animal protein, including wild boar, turkey, venison, salmon, duck and beef. They do not contain grain, gluten, artificial flavors or preservatives. These treats provide optimum nutrient bioavailability. 



Stewart Pro-Treat Freeze-Dried 100% PURE Wild Salmon 
MiracleCorp’s Stewart Pro-Treat Freeze-Dried 100% Pure Wild Salmon includes key nutrients that support a dog’s overall health. The treats are prepared in small batches from hand-selected, premium fillets that are freeze-dried to lock in flavor. The treats are available in 2.75-oz. tubs or peggable 2.4-oz. and 8-oz. pouches.




Boo Boo’s Best
Boosters! Training Treats
Boo Boo’s Best Boosters! are made from wild or grass-fed meats from Australia, New Zealand and the U.S., plus fruits, vegetables and coconut oil. The line includes exotic proteins like goat, kangaroo, rabbit, alligator, salmon, pork and wild boar, green-lipped mussels from New Zealand and wild-caught anchovies. They are made in the USA without grains, corn, soy, gluten or artificial ingredients.



Loving Pets
Houndations from Loving Pets are bite-sized soft chew treats for small dogs. The treats are free of grain, wheat, gluten, soy and corn and are made in the USA. Each pack comes with a free carabiner, making it easy to take Houndations on the go. They are available in five varieties: beef, chicken, duck, lamb and salmon.




Smart Feed
Smart Feed from PetSafe is a Wi-Fi-enabled automatic pet feeder. Utilizing an in-home wireless router, the feeder gives pet owners control over all aspects of feeding through the PetSafe Smart Feed app on a smartphone. The size and scheduling of feedings can be customized.




Primetime Petz LLC
Catysmile Backpack 
Cat Carrier
Primetime Petz’s Catysmile Backpack Cat Carrier has clear windows that allow cats to look out and a mesh door that provides ventilation. The padded shoulder and sternum straps are adjustable to create a custom fit. This carrier is made from canvas and faux leather, and is perfect for cats up to 10 lbs. 




H&C Animal Health
Catego for Cats
Catego from H&C Animal Health is a fast-acting flea, tick and chewing lice topical parasiticide. It kills fleas and ticks within six hours. This product works on cats over 1.5 lbs. and eight weeks of age and lasts for a full month. Catego is available in three packs and six packs




Health Extension Pet Care
Health Extension Grain-Free Cat Food
Health Extension Pet Care’s Grain-Free Cat Food contains premium protein sources like real chicken, tuna or tilapia. Ingredients like apple cider vinegar and coconut oil are also added to help support optimal health. The recipes are low in carbohydrates and do not contain any artificial colors or preservatives. 



Dr. Elsey’s
Dr. Elsey’s cleanprotein kibble is grain and gluten free with no added fillers or preservatives. This high-protein food is inspired by the protein levels found in natural prey. More than 90 percent of its protein is animal-based. It is available in chicken and salmon recipes.




Radagast Pet Food
Rad Cat Natural Pork Recipe
Radagast Pet Food’s Natural Pork Recipe is part of the frozen Rad Cat Raw Diet line. Its natural pork is made with pork shoulder, providing a balanced ratio of boneless and skinless whole muscle meat to fat. It is grain- and vegetable-free and made from sustainably and humanely raised animals. It’s available in 8-, 16- and 24-oz. containers. 



Nature’s Variety
Instinct Minced Cups
Instinct Minced Cups are made with cuts of cage-free chicken, farm-raised rabbit, or wild-caught tuna or salmon in savory gravy. Each recipe features whole-food ingredients like carrots, spinach and cranberries. They are all made without grain, potato, corn, wheat, soy, byproduct meal, artificial colors or preservatives. 




PetPals Group
Cat-i-tude Collection
The Cat-i-tude Collection from PetPals offers three interactive cat trees with cat face designs. The three versions are Twine, Lily Pad and Rondure and feature perches, sisal scratching posts and an interactive racing toy. They come in 25-, 30- and 38-in. heights.




Church & Dwight Co.
Arm & Hammer SLIDE Easy Clean-Up Clumping Litter
Church & Dwight Co., Inc. has Arm & Hammer SLIDE Easy Clean-Up Clumping Litter, which slides out of the pan without sticking. Its plant-derived particles form a seal around waste to eliminate odor and create hard clumps that make scooping easier. It is 100 percent dust-free and is available in 14-, 19- and 28-lb. boxes.




Moderna Products 
Flip Cat Litter Boxes
The Flip Cat and Flip Corner Litter Boxes from Moderna Products have handles that make them easy to carry. The handle can be hidden when not in use. The boxes’ semi-translucent door adds privacy while the easy access “flip” top makes cleaning easier.




Signature Series Cat Scratchers
Offered in a cute, sleeping-cat shape, the Catopia Sleeping Bella Premium Cat Scratcher provides hours of stimulation for clever cats. Neutral colors and natural-finished wood allow it to blend tastefully with home décor. As cats dart through the tunnel and archway, special textured surfaces capture loose hair. 




Coastal Pet Products
Turbo Cat Rattle Ball
The Turbo Cat Rattle Ball from Coastal Pet Products’ Turbo Cat Toys collection has a bright orange tail. The Rattle Ball can be used on its own or as a replacement ball for other Turbo products.



DoyenWorld’s DoyenCat is a self-balancing, wobbling figure that is both a toy and food dispenser. It has two chambers: one for holding catnip in order to encourage play and another for distributing treats. The toy is easy to twist open and fill and comes in various colors and designs. 




Rush Direct

Res Q Pet Naturals Freeze Dried Minnows
Rush Direct’s Res Q Pet Naturals Freeze Dried Minnows are made-in-the-USA, all-natural cat treats with no artificial colors, flavors or preservatives. The treats are grain free and have a single ingredient. Purchases of Res Q Pet Naturals from local stores will generate donations to local animal shelters.



Pure Treats Inc.
Purebites Mixers 
PureBites Mixers are available in five varieties, including 100% Pure Wild Skipjack Tuna in water and 100% Pure Chicken Breast & Wild Ocean Shrimp in Water. Each 32-calorie tray is made with just one or two ingredients, making them perfect for cats with health issues or that are overweight.




Meowijuana Catnip Line
The Meowijuana Catnip Line is made from 100 percent organic catnip and does not contain any actual marijuana. The line includes over 20 different products like Meowi-Waui, Kalico Kush, Siamese Twinge and Purrple Passion. The catnip this line uses is grown in Washington and Southern California.




SHERPA Comfort Ride Carrier
The SHERPA Comfort Ride Carrier from Worldwise guarantees airline compliance for travel. It features a sleek outer shell and a wide, oval, molded base that zips off for easy cleaning. The mesh sides are puncture- and chew-resistant and provide ventilation and durability. Two sizes are available: medium and large. 




TropiClean Pet Products 
TropiClean Natural Flea & Tick
TropiClean’s Natural Flea & Tick line ensures effective, multi-stage pest control without the use of harsh chemical pesticides such as pyrethrin or permethrin. The line includes sprays, shampoos, carpet powder and a flea bite relief treatment.




Ziwi USA Inc.
Ziwi Peak New Zealand Mackerel & Lamb
Ziwi Peak Blue Mackerel and Lamb food for dogs and cats has omega fatty acids that help skin and joint health. It does not contain grains, artificial preservatives, GMOs, added hormones, antibiotics or rendered meats. It is available in air-dried and canned versions.




Fromm Family Foods
Four-Star Nutritionals Chicken au Frommage
Fromm Family Foods’ Four-Star Nutritionals Chicken au Frommage brings together high-quality chicken with cheese, lentils, peas, eggs, sweet potatoes and more. The dry food formula is designed to complement the rest of the Four Star entrees, so owners can continue to switch meals up and provide pets with variety.




Worldwise Inc. 
Pawscout Smarter Pet Tag
The Pawscout Smarter Pet Tag from Worldwise is an internet-connected pet tag. Using the Pawscout app, pet owners can locate their pets with the help of a live map. They can also set a virtual leash to see if a pet strays, track dog walks and view thousands of pet-friendly places on their smartphones. 



Friends Collection
The Friends Collection from MYFAMILY USA, Inc. features pet identification tags that are in the shape of dog and cat faces. The most popular breeds of dogs and cats are represented in the collection. Each tag is hand-enameled and made in Italy from non-allergenic materials.




Star Brite
Star Brite’s Performacide solution uses an EPA-registered formula to safely and quickly kill the true source of urine and fecal odors: bacteria. The all-in-one product disinfects, sanitizes and deodorizes surfaces with hospital-grade chlorine dioxide technology. It reduces the risk of infection or illness in both humans and animals. 



The Bramton Co.
Simple Solution Extreme Carpet Shampoo
Simple Solution Extreme Carpet Shampoo uses professional-strength cleansing agents to wipe out stains and patented odor-neutralizing technology to destroy odors while remaining safe to use around pets and children. Formulated to deep clean carpets, rugs, drapes and upholstery, each concentrated 32-oz. bottle of shampoo makes 6.5 gallons.




Prevue Pet Products
Travel Carrier
Prevue Pet Products’ Anodized Aluminum Travel Carrier for Birds is ideal for short-term use, traveling or emergency situations. Its powder-coated anodized aluminum is rust resistant, sturdy and lighter than other travel cages on the market. The travel cage includes a shapeable rope perch plus a wooden perch play top.




Marion Zoological
Scenic Paradise Food
Marion Zoological’s Scenic Paradise Food is made up of round-shaped morsels with a light, crunchy texture for large and medium-sized parrots like African greys, macaws and cockatoos that prefer to pick up food with their beaks. It can be fed as a complete diet or mixed with fruits and vegetables.




VetResponse Poultry & Avian Care
VetResponse Poultry and Avian Care from Nixall is a non-toxic, environmentally safe wellness product for skin lacerations and abrasions, pecking sores, foot injuries and more. It is safe for use around the eyes, ears and nose and is free of steroids or antibiotics. VetResponse is safe for birds of all sizes.




A&E Cage Co.
USA Happy Beaks Toys
Happy Beaks Bird Toys from A&E Cage Company come in a wide variety of shapes, sizes and textures to accommodate every type of pet bird. Made in the USA from non-toxic materials like wood, sisal and leather, these colorful, interactive toys are designed to keep birds engaged.




Zoo Med
Bird Banquet Cuttlebone
Zoo Med’s Bird Banquet Cuttlebone is a calcium-rich mineral block with real cuttlebone. It provides beak conditioning and enrichment while birds perform natural chewing behaviors. This product is available in a two pack in either small or large sizes. The cuttlebone comes in two flavors: Tropical and Banana.




Wildlife Sciences 
Fly-Through Suet Feeders
Fly-Through Suet Feeders from Wildlife Sciences are uniquely designed bird feeders. Attractive and durable, these feeders are made with powder coated metal components. They have a mesh bottom for drainage and a built-in hanger.




Oxbow Animal Health
Garden Select Foods
Garden Select foods from Oxbow Animal Health are Non-GMO Project verified formulas that contain a blend of grass hays. They are made with garden-inspired ingredients and come in varieties for adult guinea pigs, adult rats, adult rabbits, hamsters, gerbils and chinchillas. 



Marshall Pet Products
Ferret Extreme Diet
Marshall Pet Products has a Ferret Extreme Diet line that is rich in protein. Ferret Extreme Freeze Dried Diet is created through a freeze-drying process that locks in nutrition. Munchy Minnows Freeze-dried Ferret Treats are made with fresh minnows that are freeze-dried to preserve vital nutrients. The Ferret Extreme Salmon Chunks are rich in omega-3 fatty acids.  




Central Garden & Pet
Kaytee LED Lighted Run-About Ball
Central Garden & Pet’s Kaytee LED Lighted Run-About Ball offers illuminated exercise for hamsters or gerbils. The 10 minute timed, battery-powered LED lights create interactive fun while indicating the appropriate time for a pet’s exercise interval




Supreme Petfoods
Supreme Selective Naturals
Supreme Selective Naturals treats come in four selections and provide variety by offering different tastes, textures, scents and shapes. They are suitable for rabbits, guinea pigs, chinchillas and degus. The all-natural treats are designed to be healthy and do not contain added sugar. 




Rolf C. Hagen USA
Exo Terra Crested Gecko Food
Exo Terra Crested Gecko Food from Rolf C. Hagen USA comes in pre-mixed, single-serve cups. This highly palatable, nutritious blend is specially designed for the growth and long-term health of crested geckos and other gecko species. It provides ideal calcium and magnesium levels to promote strong bones and egg-laying.




Zoo Med Laboratories, Inc.
Creatures Creature Den Low Profile
The Creatures Creature Den Low Profile from Zoo Med is a 20.5 in. by 10.5 in. by 8 in. glass terrarium for ground-dwelling invertebrates like scorpions. It provides ample room for scurrying and hiding, and it features a secure sliding screen that provides easy access while preventing escape.




Zoo Med Laboratories, Inc.
Repti Rapids LED Skull Waterfall
Zoo Med’s Natural looking Repti Rapids LED waterfalls stimulate natural drinking behaviors in many species and increase humidity for tropical terrariums. Waterproof LEDs light up the waterfall during daytime or night. The waterfall’s two power cords allow for independent control of the LEDs and the waterfall pump. Two sizes are available: small and medium.




Central Pet Aquatics
Zilla Aquatic Reptile Heater
Central Pet Aquatics’ Zilla Aquatic Reptile Heater is a fully submersible heater that is preset to 78 degrees and shatter resistant. It installs either vertically or horizontally and is equipped with an automatic internal safety shut-off to prevent overheating. This product is ideal for terrariums up to 40 gal.




Elive, LLC
Seriphos Drop Off Aquarium
The Seriphos Aquarium from Elive’s IFALOS collection is a 98-gal. drop-off aquarium constructed out of low iron and white glass. Its furniture-quality cabinet features a marine-grade ply core and is sealed inside and out with Italian laminates.  




OASE Living Water
biOrb Easy Décor Kits
OASE Living Water’s biOrb Easy Décor Kits have professionally selected aquarium décor and feature a detailed range of sculptures that can be used to decorate aquariums. The sculptures are inspired by nature and can be mixed and matched with each other.




Central Pet Aquatics
Aqueon QuietFlow E Internal Power Filter
Aqueon’s QuietFlow E Internal Power Filter from Central Pet Aquatics efficiently cleans and filters water in fish tanks. It is easy to install using suction cups and/or hanging clips. Each filter has a Bioholster that fosters biological filtration and a coarse media sponge for mechanical filtration. Four sizes are available.




Rolf C. Hagen USA
Fluval Bug Bites
Rolf C. Hagen’s Fluval Bug Bites are formulated with Black Soldier Fly Larvae as a primary ingredient. The Bites also contain salmon, which promotes healthy skin, scales and fins. This fish food is high in protein, low in carbs and does not contain exoskeletons, which makes it easily digestible.




Spectrum Brands
Tetra GloFish Cycle Lights
The Tetra GloFish Cycle Light uses color-changing lights to provide four unique light modes—Sunlight, Moonlight, Midnight and Twilight. Each mode enriches the color of GloFish décor and fish in bold and exciting ways. The GloFish Cycle Light is available in three sizes to fit aquariums up to 55 gallons.




Python Pet Products
Python Water Treatments
Python Products’ water treatment products address every step of the process in maintaining optimal water quality. The Water Conditioner makes tap water safe by removing chlorine. The Bio-Support biological supplement enriches aquarium water and jump-starts the aquarium cycle. The Bio-Clean biological digester and cleaner reduces the need for cleaning power filters, gravel and interior aquarium surfaces. 




Bella & Beau
Collar/Bracelet Charms
Bella & Beau pet jewelry offers charms that fit both bracelets and the company’s specially designed leather dog collars. There are more than 200 dog charms—some sentimental, some humorous and some made with Swarovski Crystals. The company’s collars come in black, pink and blue in a variety of sizes.



Pearhead Pawprints Desk Frame
Constructed of solid wood that is stained in a rich espresso finish, the Pawprints Desk Frame from Pearhead includes everything needed to capture and cherish a furry loved one’s paw print forever. It holds a 4 in. by 6 in. photo and features 100 percent pet-safe clay that requires no mixing or baking.




Vet worthy
Vet worthy is a Tempe, Ariz.-based company that makes a variety of branded and private-label animal wellness products for dogs and cats. A member of the National Animal Supplement Council (NASC), all of the company’s products are developed by veterinarians using naturally sourced ingredients for specific animal needs and conditions.  



Miami-based Snif-Snax was born when a successful 35-year veteran in the salmon industry was encouraged by his daughter—a longtime animal-rights advocate—to develop a line of high-quality dog treats. The company’s products are made with sustainably sourced salmon and antibiotic-free chicken and processed in human-grade facilities in the U.S. 




Somebody’s HERO Campaign
Caitec’s HERO brand consumer ad campaign is named “Somebody’s HERO.” It includes multiple creative executions such as commercials and social ads that celebrate the bond between dogs and humans. It was unveiled at SuperZoo and launched in August.



We Decide Campaign 
Nulo’s We Decide Campaign kicked off in September and is headed by Olympic gold medal swimmer Michael Phelps. The campaign is geared towards pet parents who are compelled to improve the world they live in, who seek greater transparency and who support authentic brands that align with their own values. 




All in One Pet Wellness Display 
Vetericyn’s All-in-One Pet Wellness Display is a wound, skin, eye and ear care center containing Vetericyn Plus products. The display arrives pre-built and stocked with product, is color-coded and can either stand on a shelf or hang using the included hardware.




Jones Naturals
Jones Natural Chews Packaging
Jones Naturals redesigned its packaging to include a new look for its Rocky mascot. The new Rocky, a playfully salivating pup, is meant to embody the fresh, fun characteristics of the Jones Natural Chews brand and underscore the company’s commitment to providing pure, nurturing treats for dogs.



New Flexi Leash 
Flexi updated the packaging design for its leashes. The new black packaging is now eco-friendly and includes a “Made in Germany” label on the front. 


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