The Top Products of 2019

The 18th annual Pet Business Industry Recognition Awards celebrate the most innovative products launched in the pet care category.



The past decade has undoubtedly been a great one for the pet industry. Over the past 10 years, annual pet-related spending has risen more than 55 percent, growing from just over $48 billion in 2010 to what is expected to be more than $75 billion in 2019, according to the American Pet Products Association. Much of this success has, of course, been the result of the ongoing humanization trend, which sees pet owners increasingly treat their pets as full-fledged family members of the family. However, the important role that product innovation has played in making pet ownership easier and more fulfilling than ever should not be underestimated. It is with this in mind that Pet Business honors the best and brightest products launched in the pet care category with its annual Industry Recognition Awards. The winners are selected by the Pet Business editors after scouring the industry for the most exciting and functional products on the market, as well as best-in-class merchandising displays, packaging designs, websites and charitable efforts.
And the 2019 Industry Recognition Award winners are…





PetRageous Designs
Banff Packable Raincoat
PetRageous Designs’ Banff Packable Rain Jacket in Teal is lightweight, packs away and zips into its own attached pocket. The outer shell features rip-stop nylon that’s water-repellent, lined with breathable mesh. It has adjustable hook and loop straps at the neck and belly, and features reflective binding and paw patch.



Up Country
Reflective Jacket 
Up Country’s Reflective Jacket has a fully reflective side that reverses to plaid. The product contains snap pockets, a harness patch and 100 percent polyester outer and lining fabrics. The jacket is available in sizes 8-28.






Hello Doggie
Deluxe Dog Beds
The Deluxe Bed Collection uses the highest quality fabric, making the beds soft and plush to the touch. Hello Doggie only use 100 percent silky poly-fiber fill, which gives the beds a brand new look after every wash. They are easy to care for, reversible and have no zippers or buttons.



New Age Pet
Jumbo Murphy Bed
New Age Pet’s Jumbo Murphy Bed is a practical bed that easily folds down and folds up. It’s made using ECOFLEX, the bed’s eco-friendly and durable. It includes a memory-foam cushion with a removable cover, available in espresso and gray. It can also be used as a shelf.






Pet Partners Worldwide
My Pet Pail
With My Pet Pail, pet owners are able to carry food and water right in the bowls, keep raw food chilled and have everything their pet needs in one organized container. It features built-in storage, an extra collar and leash, waste bags, two built-in bowls, two removable bowls and two 20-oz. removal bottles.



Hero Bowl
HOWND’s HERO Bowl has built-in smart silver ion technology that provides the bowl with 24 hour antimicrobial protection. It’s made from recyclable polypropylene and features a non-slip base, ergonomic design, stain and odor resistance and is dishwasher safe. It’s available in small or large.






Boss Pet Products
Ikaria PetScent Clips
Boss Pet Products’ ikaria PetScent Clips can attach to the D-ring on any size collar or harness. The Clips are available in Calming, which contains lavender, sweet marjoram and roman chamomile; and Rescue, which contains cypress, spikenard, neroli, ylang-ylang and lavender, all manufactured in the U.S.



The Dog Pillow Company
Dog Pillows
The Dog Pillow Company’s Dog Pillows are made from a premium polyester/double core fiber fill with a soft, plushy exterior that’s hypoallergenic and machine-washable. The product’s designed to wrap around a dog’s chin and head to comfort them and ease anxiety.






paw cbd
Calming Turkey CBD Soft Chews
The Calming Turkey CBD Soft Chews from paw cbd deliver CBD, along with L-Tryptophan and herbs like chamomile and passionflower, while maintaining a meaty taste. Third-party lab tested to ensure safety and effectiveness, the chews contain hemp grown in the U.S. using organic farming methods. 



Earth Animal
Nature’s Comfort ZEN PEN
The ZEN-PEN is a transdermal application made with full-spectrum hemp oil, with naturally occurring CBD that was formulated as a gel for ease of administration and accurate dosing for pet parents, as well as providing fast-acting relief for the animal. Its easy delivery system provides intense support for chronic or serious health conditions.






Pocopet’s Ultra Light Dog Carrier is a packable pet carrier that can be folded to fit a into a back pocket and is made from rip-stop nylon. The product comes with an adjustable shoulder strap, a mesh panel for ventilation, an internal collar clip and an external treat pocket.



SHERPA Forma Frame Carriers
SHERPA’s patented Forma Frame carriers are the next generation of safety, utilizing both the car-seat LATCH system and car seat tether for a firm installation with 3 points of contact. It is easily installed and removed for use as a carrier with top handle.






Ethical Products
Fieldcrest Farms Chews
Ethical Products’ Fieldcrest Farms chews line is comprised of 35 SKUs that include Bully Sticks, Hooves, Knee Caps, Femur Bones and more. The assortment was hand-picked and underwent stringent quality assurance protocols. The line is sold exclusively to brick-and-mortar stores.



Diedrich Pet
Frankly Pet Chews
All Frankly Pet products are made in Wisconsin. They provide an excellent source of real collagen, and are sourced, processed and packaged in the U.S. The Chews are food safety certified with a AA Grade, and fully traceable to the source.






Doggie Walk Bags
Dog-Bag-It Pooper Scooper
The Dog-Bag-It Pooper Scooper enables dog walkers to clean up after their pets without having to bend over or use their hands. It’s made with lightweight aluminum and features a self-standing designed, with a reach of 32 in. and folds to 19 in.



K9 Clean 
Eco Poop Scoop Bag
The Eco Poop Scoop Bag is a zero-plastic, newly engineered way to pick up pet’s waste. Designed using 100 percent paper from sustainable forests and a cardboard poop-scoop handle, the hygienic and easy-to-use bags fit inside a back pocket, purse or knapsack. They are packaged with zero plastic and bundled with a small strap of paper.






2 Hounds Design
Reflective Freedom Harness
2 Hounds Design’s Reflective Freedom No-Pull Harness features a patented control loop on the back of the harness and a structural connection ring on the front, created with stainless steel hardware. It includes a Swiss velvet-lined chest strap and fits any dog larger than 14 lbs.



MyFamily USA
MyFamily Handmade Collars
MyFamily USA’s handmade collars include a comfortable tag holder, a separate place to fasten the tag and a D-ring, which is always straight and ready for leash hookup. The metallic parts are available in antique silver, antique brass, white brass and gold plating in a variety of shapes, textures and colors.






Revol Medium Dog Crate
Diggs’ Revol dog crate is now available in a medium size, for dogs up to 50 lbs. Designed to fit any home aesthetic, the Revol is made using reinforced plastic, aluminum and steel, making it strong, yet lightweight. Its collapsible design allows for easy storage and included wheels make for simplified transport.






Pet’s Best Life
Yummy Combs
Pet’s Best Life Yummy Combs are high-protein, low-calorie dog dental treats with added vitamins and minerals. The SYZYGY 6 shape flosses and cleans teeth, featuring 12 individual wellness ingredients including chicken meat, gelatin and milk casein.



Glo-Marr Pet Products
Barktini Blends Party Foul Breath Freshener
The Barktini Blends Party Foul Breath Spray and Party Foul Water Additive for Dogs contain peppermint, cinnamon, honey and cloves. The spray and additive can be used daily to minimize bad breath and plaque and tarter buildup. Party Gallons are also available.



H&C Animal Health
Dailydose Dental Chews
dailydose Dual Benefit chews feature a patented, vet-formulated dental formula to support a dog’s daily needs. The outer layer breaks down the bacteria-shielding biofilm on teeth and allows plaque and tartar to be scrubbed away. The inner core provides supplements to support joint, heart and skin health, and provide a calming effect. 






Natural Flea & Tick Spot-On Treatment
Tropiclean’s Natural Flea & Tick Spot-On Treatment is a water-resistant, full-body flea, tick and mosquito repellent. It is made with natural active ingredients—cedarwood and peppermint oils—and is safe to use as directed, killing and repelling fleas and ticks for up to three months and repelling mosquitoes.



Pure and Natural Pet
Flea & Tick Wipes
Pure and Natural Pet eco-friendly flushable wipes are DEET free and provide an added layer of protection as well as a healthier flea and tick treatment option. Made with skin soothing cedar and peppermint oil, they are ideal for tackling the places fleas and ticks may hide on pets. Safe for dogs 12 weeks and older.






Nulo Pet Food
Frontrunner High-Meat Kibble
Frontrunner sets a new standard for value-oriented, grain-based formulas, while maintaining high animal-based protein levels (77 percent) and a commitment to low carbohydrate levels and wholesome grains like oats, barley, and brown rice. The line contains guaranteed levels of taurine and the patented GanedenBC30 probiotic for optimal digestive and immune support.



Midwestern Pet Foods
Earthborn Holistics Unrefined Diets
Midwestern Pet Foods’ Unrefined line of dog and puppy recipes are enriched with taurine and packed with ancient grains and superfoods. It is available in four all-life stage recipes featuring sustainably caught salmon, cage-free rabbit, cage-free turkey and cage-free lamb. Unrefined contains no peas, potatoes, lentils, legumes, chicken, beef, by-products, artificial colors, flavors or preservatives.



Nature’s Logic
Distinction Line
The Distinction line from Nature’s Logic is sold exclusively through independent retailers in pet specialty and natural food. Like all of Nature’s Logic diets, Distinction is 100 percent natural, with non-GMO whole grain millet and no synthetic vitamins, peas, potatoes or legumes. The first ingredient is whole meat. Recipes include Chicken, Beef, Pork and Sardine. 






Stella & Chewy’s
Stella’s Solutions Line
Stella’s Solutions line consists of Digestive Health, Hip & Joint Boost, Immune Boost, and Skin & Coat. The meals are freeze-dried and made to support pet health.



Grandma Lucy’s
Moxie Freeze-Dried Dog Food
Grain-free, high-protein “keto-like” Moxie is designed to promote overall pet health, including shinier coats, healthier skin, higher energy and reduced allergies. The freeze-dried food also appeals to pet parents who appreciate the benefits of feeding raw but do not want to feed fresh raw meat. Moxie contains only non-GMO, human-grade ingredients.






Health Extension
Super Bites Meal Mixers
Health Extension’s Super Bites Raw Meal Mixers are freeze-dried dog food toppers that are available in chicken, beef and salmon recipes. The protein-packed meal mixers include a blend of superfoods, such as coconut oil, sweet potato, turmeric and organic apple cider vinegar.



Primal Pet Foods
Edible Elixers
Edible Elixirs are aromatic whole food toppers that can be added to any pet food meal to provide real food solutions for your pet’s health and longevity. Each flavor includes specialized, functional ingredients to support healthy digestive tracts, immune systems and joints.



Boost Me
TruDog’s Boost Me is a freeze-dried supplement that enhances the nutritional value of dry or wet food and aids in transitioning dogs to a freeze-dried raw diet. It is made with 99 percent real ingredients, and new flavors include Mighty Duck, Mighty Turkey, Mighty Rabbit, and Mighty Whitefish.






Tiki Pets
Tiki Dog Whole Foods
Tiki Pets’ Tiki Dog Whole Foods is available in 13.6 oz. cans, in flavors such as Chicken Recipe in Chicken Consomme, Chicken Recipe in Lobster Consomme, Chicken Recipe in Crab Consomme, and Chicken and Tuna in Chicken Consomme.



Go! Solutions Wet Foods
Petcurean Go! Solutions Wet Foods is offered in 14 recipes for cats and dogs in Tetra Pak cartons. The collection includes shredded and minced recipes in addition to stews and pates.






LUMO/Coastal Pet Products
Ridgeback Grooming Tool
Coastal Pet Products and Lumo’s Ridegeback Grooming Tool features stainless steel rounded and graduated comb tips and closely-aligned pins to help de-shed. It’s safe to use in water without rusting, and can withstand a 6 ft. drop undamaged.



BISSELL’s BARKBATH Dual Use Portable Grooming System converts from a grooming machine into a portable deep-cleaner by switching out the shampoo tank and bathing tool with a carpet cleaning formula and suction tool to remove accidents, dirt and spills. It includes three customizable spray nozzles and grooming clips, a sound-dampening mat, and more.






BabylissPRO Pet Collection
BaBylissPRO PET is Conair’s new, innovative professional grooming line that is built upon the latest research, technology and highest standards in design. The ergonomically designed BaBylissPRO PET line features sleek metal trimmers, brushless motor clippers, stainless steel combs, bubble-gel handle brushes and LED nail clippers that deliver high-torque performance, power, quality and precision to professional pet groomers.



Pulse ZR II Detachable Blade Clipper
The heavy-duty, lithium-ion Pulse ZR II clipper delivers the power of a corded tool and provides up to three hours of continuous clipping. It features a precision-engineered rotary motor that runs at five speeds—2,500 to 4,500 strokes per minute—for increased control and a smooth finish.






Pure and Natural Pet
2-In-1 Grain Free Organic Shampoo & Conditioner
Pure and Natural Pet’s 2-in-1 Grain Free Organic Shampoo & Conditioner is available in lavender and mint to clean, condition, detangle and moisturize.






Cardinal Pet Care
Remedy+Recovery Hemp Breath Spray
Remedy+Recovery Hemp Breath Spray helps protect dogs’ oral and dental health without requiring toothbrushing. Made with naturally derived ingredients, the spray features a four-in-one formula that soothes gums with organic hemp oil, helps prevent tooth decay, fights bacteria with natural baking soda and freshens breath with natural peppermint oil.



Green Coast Pet
Formulated with probiotics, Pill-a-Pet is a customizable pill paste wrap that will coat any size pill, liquid or supplement  with a treat that promotes digestion and more effective absorption. It is bacon-flavored and free from corn, wheat and by-products, available in bags of 60.






Warren London
Cleopatra’s Doggy Milk Bath
Warren London’s Cleopatra’s Doggy Milk Bath is made with 100 percent natural, pure whole milk powder and infused with milk and honey to naturally soothe, soften and hydrate the skin and coat while making dogs calm and tranquil.



Oatmeal & Aloe Grooming Wipes
Earthbath’s Oatmeal & Aloe Grooming Wipes are made with natural ingredients, including aloe vera, Hawaiian awapuhi extract, ginseng extract, glycerin, vitamin E and colloidal oatmeal to remoisturize and heal dry, itchy skin. These alcohol-, lanolin- and paraben-free wipes are available in a 28 count resealable soft pack or a 100 count re-sealable tub.






All-In Lifestage Supplements
Vetericyn All-In Lifestage Supplements made with a non-GMO formula with natural, gluten- and lactose-free ingredients. The line includes ALL-IN Puppy, ALL-IN Adult and ALL-IN Senior. It is backed by eight patents.



Veterinary Formula Clinical Care Line
SynergyLabs’ Veterinary Formula Clinical Care Line is made up of a variety of solution oriented formulas, including Hip & Joint, Probiotic, Skin & Coat Itch Relief, Eye Health & Tear Stain, and Pet Calm.






Pet Qwerks
BarkBone Chew Line
The BarkBone Chew Line includes NUBBY, molded with real chicken bouillon; WILD BOAR, made with FDA-compliant nylon; and STICK, created to be used as a chew or fetch toy. The chews, which are allergen-free and flavored during the molding process, available in small, medium and large sizes.



Mammoth Pet Products
Tire Biter II
Designed for long-lasting play, the Tire Biter II is made from an advanced, natural rubber formula. Designed and developed in the U.S., these toys are meant for interactive playing, tossing and tugging.






Off-Leash Toy Collection
The off-leash toy collection from Dexas is designed to hang from a dog’s leash handle for hands-free, slobbers-free carrying. A Reaction ball, Flyer and Tumbler are all part of the collection, which also includes matching leashes and collars made with nylon webbing and a reflective stripe for safety.



West Paw Design
Built for moderately tough chewers, Skamp is safer than sticks but ready for toss, fetch and tug-of-war. By combining an engaging three-lobe shape with superior durability, Skamp gives dogs that bounce-back resistance they love. Skamp flies far and floats for water-loving dogs. It’s super bouncy and squeezy for dogs who love to chew.






Ricochet Electronic Dog Toy
The Ricochet Electronic Dog Toy’s alternating squeaking sounds keep dogs mentally stimulated and physically active. When a dog interacts with one toy, the other makes an exciting squeak sound—and vice versa. The Ricochet Electronic Dog Toy is durable enough for intense play and has a pairing range of up to 30 feet.






Storybook Collection
ZippyPaws’ Storybook Collection includes the Unicorn Fairytale line and the Fiesta Line. The Unicorn line follows Charlotte the Unicorn, a unicorn in search of her magical wand, and the Fiesta line follows Liam the Llama, a curious and kind soul who helps his family on a quest to find missing candy.



Fluff & Tuff
Spring Collection
Fluff & Tuff’s Spring Collection includes Olympia Octopus, Ziggy Starfish, Stella Seahorse, Ross Brachiosaurus and Sonny Sloth. Olympia, Ziggy, Stella and Ross are available in medium, while Sonny is available in small.






Hyper Pet
Crazy Crew Toys
Hyper Pet’s Crazy Crew features Punky Ballster, Hanniball, Commander Balldrin, Sally Snallygaster and Deploraball. The toys are formulated to withstand tough chewers, and come in a range of highly-durable EVA, TPE and Natural Rubber blends. Each toy has distinctive features, such as treat dispensers and random bounces.






Scout & About Rope Toys
P.L.A.Y.’s rugged Scout & About Outdoor Toys were built to help pets and their people enjoy the outdoors, together. From the ultra-durable and braided high-tensile strength cotton rope material to the ergonomic handle, the rope toys are jam-packed with all the essentials you need to survive in the wilderness or the backyard.



Multipet International
Bangle Buddies
Multipet International’s Bangle Buddies are cute, cuddly creatures that squeak when pulled in any direction. They’re made of a soft plush material, and are available in dog, elephant, fox, rabbit and pig.






Fromm Family Foods
Crunchy O’s
Fromm Family Foods’ Crunchy O’s are premium “puffed up” dog treats that have a loud crunch when eaten. They are available in Blueberry Blasts, with chicken, blueberries and a touch of tapioca; Smokin’ Cheese Plosions, made with a blend of cheese and veggies; and Pumpkin Kran Pow, formulated with turkey, cranberries and pumpkin.



Buck Bone Organics
Organic Antler Dog Biscuits
Buck Bone Organics’ All-Natural Antler Biscuits promote gut function, joint health, immune support, a healthy appetite and a resilient skin and coat. The biscuits are packed with superfoods that have the same nutritional values and supplements as the antler itself.






Pet Releaf
Boom Bars
Pet Releaf’s Boom Bars are handmade and baked in small batches, utilizing the protein found in hemp seeds and containing a limited-selection of nutrient-dense ingredients. Available in Energize, Recovery and Longevity, each bar contains three full servings.



Get Naked Premium Treat Line
NPIC’s Get Naked Premium, a brand expansion of multifunctional treats, offers dog treats specially formulated to support a primary or specific health purpose, while addressing overall care and well-being with distinctive, multi-benefit ingredients. All Get Naked Premium treats are formulated grain-free, non-GMO, without artificial colors and enhanced with DHA and probiotics.






Champion Petfoods
Acana Singles LID Treats
Champion Petfoods’ ACANA Singles limited-ingredient, biologically appropriate dog treats available in flavors such as Turkey & Greens and Beef & Pumpkin and more. The treats are made with quality animal ingredients that are gently freeze-dried using state-of-the-art techniques. They contain up to 80 percent meat, poultry or fish, and are prepared with regionally sourced ingredients.



Charlee Bear
Grain-Free Meaty Bites
Charlee Bear’s Grain Free Meaty Bites are raw, freeze-dried meat treats infused with superfoods. Each treat includes a select cut of meat, poultry or fish, and is blended with a raw fruit or vegetable with probiotics. The natural treats are available in six flavors, and free from wheat, soy, corn, artificial colors, flavors or preservatives.






Jones Natural Chews
Pure Meat Slices
Jones Natural Chews’ Pure Meat Slices are 100 percent single- ingredient treats made only from natural chicken breast and turkey breast meat. These high-protein treats are raised, sourced and made in the U.S. for dogs of all sizes. The treats joined the company’s Jones Select line.



Pure Treats Inc.
PureBites Duck Jerky
Pure Treats Inc.’s PureBites Duck Jerky is made with 100 percent pure Canadian-sourced and -made human-grade duck, preserved with mixed tocopherols. The treats are grain-free and easy to digest, available in varying sizes.






K9Crispies are grain-free dog treats that feature 100 percent single source animal proteins and single fruits, coming in at under two calories per treat. They are designed for dogs of all life stages, as well as those with picky or inactive dogs and those with allergies. There are nine treat options available.



Wellness Core Puppy Bites
Wellness CORE Puppy Bites are soft and meaty, bite-sized treats made specifically for puppies. The treats are packed with protein, superfoods and DHA from Salmon Oil and contain no grains, corn, soy, or artificial flavors or colors. Available in Soft Beef & Turkey recipe, they are perfect for treating or training.






PetRageous Design
Grumpy Cat Bowls
PetRageous Designs teamed up with Grumpy Cat Limited to collaborate on product development across several pet categories, including a line of ceramic pet bowl designed specifically for felines.






ThunderWonders Calming Cat Chews & Paw Gel
ThunderWorks’ ThunderWunders Calming Chews use a blend of L-tryptophan, chamomile and thiamine, backed by the company’s Finicky Feline Flavor Guarantee. The Cat Calming Paw Gel features a salmon flavor that’s combined with oat extract, passionflower, chamomile and catnip.






Van Ness Pet Products
Calm Carrier
The Calm Carrier is designed to eliminate the fear, anxiety and stress associated with getting cats in and out of a carrier. Its Easy Load Drawer is a new innovation that allows for a safe, quick in-out process that does not violate a cat’s trust or space.






Revolution Plus for Cats
Revolution Plus for Cats is the only six-in-one preventative with broad-spectrum action against parasites that threaten cats and kittens. The simple-to-apply, quick-drying, small-volume, monthly topical solution is safe for cats and kittens as young as eight weeks of age, weighing 2.8 lbs. or greater.






Diamond Pet Foods
Diamond CARE Urinary Support Formula
Diamond CARE Urinary Support Formula for Adult Cats is a specialized diet from Diamond Pet Foods for cats that suffer from feline lower urinary tract disease. Developed by veterinarians and nutritionists, this formula helps reduce the pH level in urine to support a healthy urinary tract. It also features omega-6 and omega-3 fatty acids to support skin and coat health.






Northwest Naturals
Raw Diets for Cats
Northwest Naturals freeze-dried raw cat recipes include Duck and Rabbit, consisting of 98 percent meat, organs and bone, with 2 percent nutritional supplements; and Whitefish, consisting of 98 percent meat and bones, with 2 percent nutritional supplements. All recipes are complete and balanced for all life stages.



Dr. Marty
Dr. Marty’s Nature’s Feast
Dr. Marty’s Nature’s Feast is a freeze-dried, raw cat food that contains fruit, veggies and mixed proteins to support increased energy, good digestion, smooth skin and a shinier coat for adult cats. It is made with freshly sourced, all-natural ingredients.






Ziwi Peak Mackerel and Hoki Recipes
Ziwi Peak Mackerel wet cat food recipe is made from sustainable blue mackerel that are wild-caught and found in the remote ocean waters surrounding New Zealand’s North Island. Ziwi Peak Hoki recipe features hoki fish, which are a white-fleshed fish that have a delicate texture.



Redbarn Naturals Filets
Redbarn Filets Flaked in Broth are prepared with fresh filets of wild-caught fish or high-quality poultry, marinated in a culinary broth and topped with fresh ingredients. Whether they feature real pieces of pumpkin, full baby shrimp or shredded chicken, each meal is so visually appetizing, pet owners will want to hand-feed their friends from a fork.






The Clorox Company
Fresh Step Clean Paws Unscented
Fresh Step Clean Paws Unscented Litter is a low-tracking formula that helps keep both paws and floors clean. Free of added fragrances or dyes, it controls odors naturally and powerfully with activated charcoal. The litter’s ammonia block technology controls bacterial growth, while also deactivating the enzyme that forms ammonia.






Boxiecat Air
Boxiecat Air is a lightweight, plant-based litter. The litter’s clumps lock in odors, scoop easily and don’t crumble. Boxiecat Air features  BoxiePro Lightweight, Deep Clean, Probiotic Clumping Litter; Boxiecat Lightweight, Extra Strength Premium Clumping Litter; Lightweight, Scent-Free Premium Clumping Litter; and Lightweight, Gently Scented Premium Clumping Litter. The litter is renewable, biodegradable, sustainable and U.S. sourced.






Primetime Petz 
Hauspanther Scratch Pole Adjustable Under-table Cat Scratcher
The Hauspanther Scratch Pole is a sleek and sturdy cat scratching post that easily adjusts to fit under most tables, taking advantage of unused space. Non-slip pads on top and bottom hold the scratcher in place and prevent damage to floors. Natural seagrass rope withstands repeated scratching. A matching seagrass toy entices kitty to play and scratch.






Imperial Cat
Cat’n Around Catnip Toys
Imperial Cat USA Cat Toys appeal to a cat’s senses. The smart, engaging toys satisfy a cat’s instinctual desire to hunt and are stuffed with potent, all-natural 100 percent USA grown catnip. All of the toys have been tested by the company’s team of office cats with their approval.






Emerald Pet Products
Wholly Fish! Chicken-Free Cat Treats
Wholly Fish! Chicken-Free Feline Treats and Wholly Fish! Chicken-Free + Digestive Health Treats are made using only real Salmon or Tuna and natural, poultry-free ingredients. At only one calorie each and made in the U.S., these treats are grain-, gluten-, soy- and dairy-free.



Crunchie Munchies
Meowijuana’s Crunchie Munchies Salmon Smackers are made with salmon and include premium Meowijuana catnip and valerian root-flavored centers. The Smackers are free from wheat, corn, soy and by-products, and feature natural, premium catnip grown and processed in the U.S. and Canada, containing no CBD, marijuana or THC.






Pet Dental Spray
Oxyfresh’s Pet Dental Spray is designed for both dogs and cats. The unflavored, alcohol-free formula features Oxygene and zinc that work together to neutralize organic compounds that cause bad breath.






Pets Global
Essence Premium Pet Food Line
Pets Global’s created Essence, a premium pet food brand consisting of 85 percent animal protein with no flax seed, alfalfa, potatoes, green or field peas and sunflower oil. Available in wet and dry formulas, Essence offers three formulas, with the main ingredient being a meat or fish protein, backed by meat or fish meal.



BrightPet Nutrition Group
By Nature Premium Dog & Cat Food
The By Nature line of dog and cat food was created using a blend of proteins, superfood ingredients and probiotics. The By Nature line features four dog recipes and two indoor cat food recipes. Both cat recipes and three of the four dog recipes are grain-free and do not contain potatoes as an ingredient.






ReliOx Corporation
ReliOx Corporation’s VetiOx is a safe and effective solution to eliminate all pet odors. The spray bottle system features special resin beads that create safe, pH-neutral chlorine dioxide in water. By naturally reducing noxious chemicals to their basic elements, VetiOx is able to destroy the cause of the odor instead of masking it.






Treatibles Soft Chews for Cats & Dogs
Treatibles Soft Chews for Cats and Dogs contain a blend of organic, full-spectrum hemp oil, turmeric, papain and bromelain. The Chew for Cats contains catnip and 1.5 mg. phytocannabinoids and the Chew for Dogs contains 3 mg. of phytocannabinoids. The chews ease anxiety, promote healthy joints and digestion, maintain a normal inflammatory response and more.



Tomlyn Veterinary Science
Urinary Tract Health
Tomlyn Veterinary Science’s Urinary Tract Health daily tablet is available in both 30 count and 60 count. The tablet is suitable for both cats and dogs, and helps maintain normal urinary tract function and healthy elimination. It contains compounds from cranberry extract, which assists in preventing bacteria from sticking to the lining of the urinary tract.






Coastal Pet Products
Bergan Travel Line
Coastal Pet Products’ Bergan line’s latest products include crash test rated auto harnesses, available in sizes small through extra-large; protective liners for a vehicle’s cargo areas, bench and bucket seats, with extra-wide options available; a hanging booster seat; new booster and backpack-style carriers; and airline-compatible comfort carriers in small or large, updated with on-trend colors.



5-in-1 Pet Stroller
With Petique, Inc.’s 5-in-1 Pet Stroller, pet owners can finally safely bring their furry friends everywhere. The five functions are car seat (the safest function to have), backpack, pet carrier roller, pet carrier to go on top your luggage and pet stroller.






PastaBlend Foods
PastaBlend diets look like pasta but provide the essential vitamins and minerals birds need every day for good health. In feeding trials, bird owners reported that the pasta size and shape allowed them to incorporate treats and other healthy foods with these new pellet shapes to increase the interaction with and conversion of birds to pellets.






Busy Bird
Indestructible Parrot Toys
Busy Bird’s indestructible, intellectual, foraging and beautiful parrot toys are made of solid anodized aluminum and/or stainless steel, so they are built to last a lifetime.  Parrots love the bright colors and the clanky sounds made by the toys, which mount securely to the side or top of the cage.






Wildlife Sciences
SongBird Suet Feeding Kit
Wildlife Sciences’ SongBird Suet Feeding Kit is a great combination of attention-getting graphics, great value and a fun way to start feeding suet to backyard birds. Each kit includes six High Energy suet cakes and a durable single suet feeder. Each suet cake is individually wrapped in an easy-open plastic wrapper for no-mess handling.






Oxbow Animal Health
Enriched Life Line
Oxbow Animal Health’s Enriched Life line of natural chews, play centers, habitats and care items aims to meet the enrichment needs of small animals. The chews are made with untreated wood, hay, natural fibers and vegetable-based dyes, designed to support instinctual behaviors such as playing, chewing, exploring and hiding.






Central Garden & Pet
Kaytee Food From the Wild
Food from the Wild offers a species-specific medley of premium pellets and foraging ingredients to promote physical and mental well being. Available for rabbits, guinea pigs, chinchillas or hamsters, diets in the line include real fruit, vegetables and botanical ingredients to encourage the foraging activity and enrichment essential to daily health and well being.






Prevue Pet Products
Flight Cage for Sugar Gliders
Prevue’s Classic Wrought Iron Flight Cage Flight Cage with Stand is now the perfect home for sugar gliders to leap, glide and play. Featuring tight wire spacing, two large front doors and a bottom shelf for storage, the cage stands on rolling casters and includes four plastic double cups and three wood perches.






Supreme Petfoods
Selective Naturals Country Loops and Harvest Loops
Supreme Petfoods Country Loops are suitable for rabbits, guinea pigs, chinchillas and degus, while Harvest Loops are formulated for hamsters, gerbils, mice and rats. Both varieties have are rich in natural ingredients, contain no added sugars or artificial colors and are in the Selective Naturals line. They are ideal for hand feeding, interaction and bonding.






Hikari Sales USA
Hikari Herptile Line
Available in LepaGel for leopard geckos, CrestGel for crested geckos and DragonGel for bearded dragons, each product in the Hikari Herptile line is packed in an Oxy-Stop dual format package with an easy-feed spout for proper proportion offerings. No additional supplementation is required as each diet provides all the minerals required.






Central Pet Aquatics
Zilla Bow Front Opening Terrarium
The Zilla Bowfront Front Opening Terrarium has a unique hinged front door for easy access to pets. It comes with a tree design foam background, removable doors, locking safety pins and top inserts to help retain humidity. The bottom is water-tight, the top is made from a powder-coated screen and it comes with a hinged panel.






Zoo Med Laboratories
TurtleMatic Automatic Daily Turtle Feeder
The TurtleMatic provides a convenient way to feed pet turtles on a consistent schedule. Program feedings for one to four times a day for three to 30 seconds. It can be mounted anywhere, includes an option to attach a pellet bottle directly to the food chamber and can rotate 360°.






Koller Products
Ornamental Shrimp Aquariums
Koller Products Ornamental Shrimp Aquariums with one-piece construction deliver leak-proof assurance, made with crystal-clear shatterproof plastic. It comes complete with LED lighting to enhance viewing pleasure and an internal power filter that will keep the aquarium clean and shrimp healthy.






Spectrum Brands
Marineland Penguin PRO & Emperor PRO Power Filters
Marineland Penguin PRO and Emperor PROPower Filters provide improved reliability, customization and power. They use Rite-Size Cartridges with superior carbon, an improved BIO-Wheel with more surface area, and Penguin Micron Filters to screen out fine particles. They also have an additional Media Basket that holds reusable media bags, allowing aquarists to use the media of their choice.






Zoo Med Laboratories
AquaEffects Nano LED with Sound
This light has a built-in timer that will gradually turn on and off over the course of 30 minutes each day at a chosen time. It also has true UVA for fish vision, fully adjustable color channels and some optional special effects lighting/sound. All these features can be adjusted with the included wireless remote.






Central Pet Aquatics
Aqueon PURE
Aqueon PURE is an easy to dose nitrifying bacteria supplement to maintain a well-balanced aquarium. The unique sphere design provides surfaces for the bacteria and enzymes to reside until conditions are idea to be utilized efficiently. This time release style means PURE cannot be overdosed and any excess bacteria will be waiting until needed.






King Kanine
Dogs Rock and Roll
KING KANINE opened Dogs Rock and Roll, a nonprofit aimed at saving rescue dogs. Dogs Rock and Roll is on a mission to raise awareness and funds for dogs with spinal afflictions, paralysis and amputee needs. The nonprofit is raising money for harnesses and wheelchairs for immobile dogs.






Charlotte’s Web
“Trust the Earth” Campaign
Charlotte’s Web art projection campaign, “Trust The Earth,” aims to knock down barriers and encourage consumers to educate themselves about the health powers of cannabis. The multi-city art activation features a super-sized rendering of a hand holding a cannabis stalk and the call-to-action, “Trust the Earth.”



Merrick Pet Care Inc.
“Dogs are in Charge” Campaign
Merrick Pet Care, Inc.’s new campaign, “Dogs are in Charge,” recognizes the special ways that pet parents show their love for their pets. It features relatable, real-life examples to illustrate how dogs are truly in charge. The launch video contains user-generated videos and content where dogs are unapologetically laying claim to their domain.






Sustainably Yours Natural Cat Litter
Sustainably Yours Natural Cat Litter’s new website features themes from the brand’s award-winning packaging and comprehensive information about its litter formulas, including details on what sets them apart from competitive litters and their commitment to support the Rainforest Trust with every bag sold.






Vital Essentials
VE Raw Bar Freestanding Display
Vital Essentials’ VE RAW BAR merchandise display features a freestanding rack that holds 12 bulk containers and product, offering a 360° shopping experience. Shoppers can rotate each rack arm to find the products they’re looking for. The two latest VE RAW BAR Snacks included in the display are Freeze-Dried Duck Hearts and Freeze-Dried Bully Twists.






Gott Pet Products
Hound & Gatos
Designed with feedback from consumer focus groups, the new packaging for Hound & Gatos dog and cat food features warm colors and images of pets with real pieces of grilled meat, poultry and fish. All Hound & Gatos grain-free canned recipes are formulated with 98 percent real meat and a balanced vitamin-mineral mix.



PetGuard’s new packaging has a modern-day, nostalgic feel. The designs offer strong brand presence and visuals with a clean, contemporary style intended to appeal to millennials, Gen Xers and baby boomers alike. The logo has also been updated, complete with a new mission statement: Your Pet Deserves the Best.






Honest Paws CBD for Pets
Honest Paws’ CBD for Pets brand is now available through retailers in the U.S, after experiencing significant demand for its premium CBD products. The company develops its products with the input of veterinarians to create effective CBD products.



Pet Alive
PetAlive has developed over 50 all-natural Herbal and Homeopathic Pet Remedies.  Providing natural solutions for nearly ever aliment known to pet. The company’s distinct manufacturing processes ensure the consistency, reliability and potency—from the whole herb full spectrum method of extraction for herbal supplements to natural homeopathic medicines made in FDA-registered, cGMP compliant facilities according to the highest pharmaceutical standards.


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