Dog Rocks Hits Major Milestone



Dog Rocks sold its two millionth package, allowing the brand to exceed market category growth.


“We’re thrilled to have officially sold over two million bags worldwide since the product hit the U.S. in 2015,” said Kim Goldsworthy, sales director for North America. “Almost a quarter of those sales have been based in the U.S. and Canada, and we’re now leading the charge to hit three million sales by 2020!”


Dog Rocks are 100 percent natural rocks found exclusively in Australia. Once placed in a dog’s water bowl, the rocks will help save lawns from pet urine burn marks for up to two months. This product continuously filters out the specific impurities responsible for excess nitrate concentrations in canine urine, which is the cause of lawn burn. It also helps fertilize pet owners’ lawns.


Dog Rocks are offered in 0.44 lbs. bags and 1.32 lbs. bags. The product is distributed through Podium Pet Products.


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