Don’t Think You Need a Website?


For today’s retailers, not having a website is like not putting up the name of your store on your storefront. It’s like not having a cash register and a counter to put it on. It’s as if you don’t exist at all.

O.K., that may be taking it too far, obviously. Still, websites have become an indispensable part of doing business. Yet, according to a recent survey conducted by Clutch, a B2B research firm, 46 percent of small businesses in the U.S. do not currently have a website. Of course, the scope of what constitutes as a ”small business” must be rather broad, but that being said, 46 percent still sounds rather high.

According to Clutch, of the majority of the survey respondents without a website claimed they didn’t have one because it is not relevant to their business or because it's too expensive. Hmm, really?

Websites are brand builders, foot-traffic generators, jumping-off platforms for social engagement, information centers and image-makers. If you are a retailer in the pet industry, you need one. It is rare to come across an independent pet specialty retailer without a website, so there is no need to rehash the point. However, there is always more to learn about making the most of a business website and social media platforms.

For example, having a mobile-friendly website is critical these days, according to Clutch. People are increasingly using mobile devices when on the web, so if you have a website that is not optimized for mobile use, you are much less likely to truly engage those customers or potential customers who visit your site from a cell phone or tablet—and that amounts to a whole lot of people.

Fortunately, there is a lot of help out there. The market is flush with companies that can help small businesses make sure their web presence is all that it needs to be.

And don’t forget social media. This is just as indispensable. Check out the seminars at Global Pet Expo for more how you can maximize these platforms to build brand loyalty and reach new customers.  


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