Ethical Products Enters Joint Venture with Start-Up



Ethical Products, Inc. embarked on a joint venture with veterinarian and inventor Dr. Liz Bales and her cat wellness company, Doc & Phoebe's Cat Co.


“I am delighted that Doc & Phoebe’s Cat Co. has entered into an exclusive license agreement with Ethical Products, Inc,” said Dr. Bales. “I look forward to working with the experienced team at Ethical Products Inc. to bring new and innovative feline enrichment products to life. As always, I will remain the passionate spokesperson and educator for cat’s unique behavioral needs.”


Dr. Bales focuses on the connection between a cat’s wellness and their unique behavioral needs. She launched her flagship product, The Indoor Hunting Feeder, which allows cats to hone in on their natural hunting instincts and has helped thousands of cat parents solve their cat’s scarf and barf, night waking, obesity, urinating outside of the litter box, aggression, destruction and boredom.


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